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Olympics
68%

Olympics

Event
The most popular and the most famous sport event
Olympic Holidays
12%

Olympic Holidays

Brand
The 59th most popular and the 53rd most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics
51%

Paris 2024 Summer Olympics

Event
The 9th most popular and the 12th most famous sport event
Great Britain Olympic football team
33%

Great Britain Olympic football team

Sports Team
The 6th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
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International

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  • Britons increasingly sceptical that the US is a friend to the UK and EuropeArticle

    Britons increasingly sceptical that the US is a friend to the UK and Europe

    There has been a sizeable increase in the number of Britons saying the UK should seek a stronger relationship with Europe rather than the USA

    10 days ago
  • Net favourability towards Israel reaches new lows in key Western European countriesArticle

    Net favourability towards Israel reaches new lows in key Western European countries

    Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified

    about 1 month ago
  • Western Europeans reluctant to develop nuclear arsenalsArticle

    Western Europeans reluctant to develop nuclear arsenals

    There is also heavy opposition to US nuclear weapons being stationed on the continent

    about 2 months ago
  • Many Europeans and Americans think World War 3 is imminentArticle

    Many Europeans and Americans think World War 3 is imminent

    But few Europeans think they can effectively defend themselves from attack

    about 2 months ago
  • VE Day 80: European and American attitudes towards World War 2Article

    VE Day 80: European and American attitudes towards World War 2

    A new YouGov survey examines European and American attitudes towards World War 2, with an accompanying study looking at expectations for future conflicts.

    about 2 months ago
  • How YouGov's seat projection fared at the 2025 Canadian federal electionArticle

    How YouGov's seat projection fared at the 2025 Canadian federal election

    YouGov produced the first publicly available MRP in a Canadian election. Overall, we are pleased with how the model performed on three key measures.

    2 months ago
  • Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majorityArticle

    Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majority

    YouGov’s final update of the 2025 Canadian election MRP model suggests the Liberals the Liberals will win between 170 seats and 204 seats, with a central estimate of 185.

    2 months ago
  • Western European leaders’ favourabilityArticle

    Western European leaders’ favourability

    How popular are Western European leaders in their own countries?

    3 months ago
  • Western Europeans support retaliating on US tariffsArticle

    Western Europeans support retaliating on US tariffs

    Germans are the most likely to foresee a major disruption to their economy

    3 months ago
  • Is the US an ally of Britain and Europe?Article

    Is the US an ally of Britain and Europe?

    While 53% of Britons still consider the US to be an ally or friendly rival, this has fallen from 67% in December

    4 months ago
  • Where does Western Europe stand on Ukraine, Donald Trump and national defence?Article

    Where does Western Europe stand on Ukraine, Donald Trump and national defence?

    People in the five largest European nations see the US president as a threat to peace and security on the continent

    4 months ago
  • European favourability of the USA falls following the return of Donald TrumpArticle

    European favourability of the USA falls following the return of Donald Trump

    Attitudes in Denmark in particular have become more negative

    4 months ago
  • EuroTrack: publics across Western Europe are unhappy with immigrationArticle

    EuroTrack: publics across Western Europe are unhappy with immigration

    Most say immigration over the past decade has been too high, and that their governments have mismanaged the issue

    4 months ago
  • YouGov was the most accurate pollster of the 2025 German federal electionArticle

    YouGov was the most accurate pollster of the 2025 German federal election

    An early analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 German federal election

    4 months ago
  • Ukraine should be allowed to join NATO, say BritonsArticle

    Ukraine should be allowed to join NATO, say Britons

    Most Britons suspect that the US would not be willing to live up to its NATO collective defence obligations

    4 months ago
  • Germany decides 2025: but how will parties react to and work with the decisions of voters?Article

    Germany decides 2025: but how will parties react to and work with the decisions of voters?

    Patrick English looks at how the polls have shifted over the course of the German election campaign

    4 months ago
  • YouGov’s final MRP of the 2025 German election shows Merz on course to be next chancellorArticle

    YouGov’s final MRP of the 2025 German election shows Merz on course to be next chancellor

    Christian Democrats on course to be largest party, with The Left and far-right AfD also expected to make gains

    4 months ago
  • Ukraine war three years on – where do Britons stand on a potential peace deal?Article

    Ukraine war three years on – where do Britons stand on a potential peace deal?

    Britons think that Russia plans to attack Ukraine again anyway if it accepts a deal

    4 months ago
  • A round-up of recent polling on Ukraine and defenceArticle

    A round-up of recent polling on Ukraine and defence

    A look at data from polls in December, January and February

    5 months ago
  • AfD remain on course for record result in YouGov’s second MRP model of the 2025 German electionArticle

    AfD remain on course for record result in YouGov’s second MRP model of the 2025 German election

    Far-right party projected to win 20% of the vote, but Germans are divided on whether other parties should cooperate with the AfD

    5 months ago
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