YouGov | What the world thinks

YouGov continuously collects opinions from around the world. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have data on it.

9+ million members

million members

Our highly-engaged global community, with 1.2 million members in the UK, interacts with us daily on the web and mobile apps.

1000s organizations trust us

organizations trust us

The media, non-profits, and companies trust us to find out what the world thinks.

Millions of topics

of topics

We continuously collect consumer opinions on everything from the popularity of brands to political trends.

Trusted & innovative

The media, non-profits, and companies look to YouGov to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are the most quoted data source in the UK and one of the most quoted around the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

“Surpassing all expectations... provides results faster and, often, more accurately than rivals.”

Whether you're interested in what Britain thinks of the X Factor, Americans' most loved beer brands or if the Swedes or Chinese would live on Mars, you can find out with YouGov.