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Scotland

Scotland

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NHS Scotland

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Scotland on Sunday
16%

Scotland on Sunday

Newspaper
The 24th most popular and the 26th most famous newspaper
A History of Scotland
22%

A History of Scotland

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The 635th most popular and the 759th most famous all-time TV programme
Bank of Scotland
35%

Bank of Scotland

Brand
The 18th most popular and the 14th most famous consumer bank
National Trust for Scotland
48%

National Trust for Scotland

Not-for-profit
The 77th most popular and the 77th most famous charity & organisation
BBC Radio Scotland
21%

BBC Radio Scotland

Radio Station
The 40th most popular and the 28th most famous radio station
National Museum of Scotland
37%

National Museum of Scotland

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The 120th most popular and the 133rd most famous tourist attraction
Historic Environment Scotland
17%

Historic Environment Scotland

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The 153rd most popular and the 168th most famous charity & organisation
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42%

Royal Bank of Scotland

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The 12th most popular and the 8th most famous consumer bank
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • General election 2024: Labour leads SNP in Scotland by six pointsArticle

    General election 2024: Labour leads SNP in Scotland by six points

    Labour are winning over a quarter of voters who backed other major parties in 2019

    2024-06-29
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • General election 2024: opinion in ScotlandArticle

    General election 2024: opinion in Scotland

    Labour’s lead over the SNP now stands at 4pts

    2024-06-18
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
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Politics & current affairs

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  • How are the government handling the key issues in mid-2025?Article

    How are the government handling the key issues in mid-2025?

    Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job

    1 day ago
  • Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?Article

    Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?

    Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

    2 days ago
  • Who would be a better PM: Angela Rayner or Nigel Farage?Article

    Who would be a better PM: Angela Rayner or Nigel Farage?

    Britons are split 28% to 28% on who would make the better prime minister

    2 days ago
  • YouGov News Tracker: 26-27 May 2025Article

    YouGov News Tracker: 26-27 May 2025

    What is the one news story the British public have heard most about in the last few days?

    9 days ago
  • Who would be the best prime minister? May 2025Article

    Who would be the best prime minister? May 2025

    We put the four main party leaders head to head

    10 days ago
  • Reform UK and Green voters are more optimistic about their parties’ ability to make a differenceArticle

    Reform UK and Green voters are more optimistic about their parties’ ability to make a difference

    55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government

    15 days ago
  • Who thinks Keir Starmer is anti-immigration?Article

    Who thinks Keir Starmer is anti-immigration?

    It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to

    16 days ago
  • YouGov News Tracker: 18-19 May 2025Article

    YouGov News Tracker: 18-19 May 2025

    What is the one news story the British public have heard most about in the last few days?

    16 days ago
  • Britons think Labour is going after Reform UK voters – but are they interested?Article

    Britons think Labour is going after Reform UK voters – but are they interested?

    Just 4% of Reform voters say they are likely to consider voting Labour

    16 days ago
  • Britons back closer relationship with Europe as UK and EU reset relationsArticle

    Britons back closer relationship with Europe as UK and EU reset relations

    With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).

    17 days ago
  • Does the government have a women problem?Article

    Does the government have a women problem?

    Only 11% of women, including just 22% of women who voted Labour last year, approve of the government’s record to date

    17 days ago
  • In which industries do Britons think immigration enforcement should be stricter?Article

    In which industries do Britons think immigration enforcement should be stricter?

    Britons are most likely to think car washes and nail bars should have stricter immigration enforcement

    21 days ago
  • Political favourability ratings, May 2025Article

    Political favourability ratings, May 2025

    Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises

    21 days ago
  • Few Britons think the prison system is working well, so what changes would they make?Article

    Few Britons think the prison system is working well, so what changes would they make?

    Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas

    22 days ago
  • Royal favourability trackers, May 2025Article

    Royal favourability trackers, May 2025

    Meghan popularity reaches lowest point to date

    23 days ago
  • YouGov News Tracker: 5-6 May 2025Article

    YouGov News Tracker: 5-6 May 2025

    What is the one news story the British public have heard most about in the last few days?

    24 days ago
  • YouGov News Tracker: 11-12 May 2025Article

    YouGov News Tracker: 11-12 May 2025

    What is the one news story the British public have heard most about in the last few days?

    24 days ago
  • YouGov was the most accurate pollster of the 2025 Australian federal electionArticle

    YouGov was the most accurate pollster of the 2025 Australian federal election

    An analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 Australian federal election

    24 days ago
  • Do Britons think Reform UK are here to say?Article

    Do Britons think Reform UK are here to say?

    43% of Britons expect the party will still be here in a decade, though 36% believe they’ll fade from politics

    24 days ago
  • Where do Britons stand on possible coalitions?Article

    Where do Britons stand on possible coalitions?

    83% of current Labour voters would support a Labour-Lib Dem coalition after the next election

    29 days ago
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