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Scotland

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A History of Scotland
22%

A History of Scotland

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The 635th most popular and the 759th most famous all-time TV programme
Scotland on Sunday
16%

Scotland on Sunday

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The 24th most popular and the 26th most famous newspaper
Bank of Scotland
35%

Bank of Scotland

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The 18th most popular and the 14th most famous consumer bank
National Trust for Scotland
48%

National Trust for Scotland

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The 77th most popular and the 77th most famous charity & organisation
BBC Radio Scotland
21%

BBC Radio Scotland

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The 40th most popular and the 28th most famous radio station
Historic Environment Scotland
17%

Historic Environment Scotland

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The 153rd most popular and the 168th most famous charity & organisation
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37%

National Museum of Scotland

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The 120th most popular and the 133rd most famous tourist attraction
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Royal Bank of Scotland

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  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
  • General election 2024: Labour leads SNP in Scotland by six pointsArticle

    General election 2024: Labour leads SNP in Scotland by six points

    Labour are winning over a quarter of voters who backed other major parties in 2019

    2024-06-29
  • General election 2024: opinion in ScotlandArticle

    General election 2024: opinion in Scotland

    Labour’s lead over the SNP now stands at 4pts

    2024-06-18
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Politics & current affairs

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  • A year after the 2024 election, which voters have abandoned the Conservative party and why?Article

    A year after the 2024 election, which voters have abandoned the Conservative party and why?

    Two thirds of Conservative to Reform UK defectors could be open to returning to the party

    about 24 hours ago
  • Britons are opposed to cuts to disability benefits, as Starmer bows to backbenchersArticle

    Britons are opposed to cuts to disability benefits, as Starmer bows to backbenchers

    But half of the public feel recent rise in claimants is not due to genuine health problems

    2 days ago
  • YouGov News Tracker: 22-23 June 2025Article

    YouGov News Tracker: 22-23 June 2025

    What is the one news story the British public have heard most about in the last few days?

    3 days ago
  • Which parties are best at handling the key issues, June 2025?Article

    Which parties are best at handling the key issues, June 2025?

    Only on immigration is any party seen as best placed to handle the issue by more than quarter of Britons

    6 days ago
  • First YouGov MRP since 2024 election shows a hung parliament with Reform UK as largest partyArticle

    First YouGov MRP since 2024 election shows a hung parliament with Reform UK as largest party

    Labour projected to lose over 200 seats, with the Conservatives falling to fourth place

    7 days ago
  • A year after the 2024 election, which voters have abandoned the Labour party and why?Article

    A year after the 2024 election, which voters have abandoned the Labour party and why?

    A belief that Labour have broken or not delivered on their promises is the top motivation for defecting to a different party

    8 days ago
  • How would Britain vote, a year since the 2024 electionArticle

    How would Britain vote, a year since the 2024 election

    YouGov looks at how the country would vote today, across factors from gender, age, education, class, income, housing tenure and previous voting record

    9 days ago
  • Britons increasingly sceptical that the US is a friend to the UK and EuropeArticle

    Britons increasingly sceptical that the US is a friend to the UK and Europe

    There has been a sizeable increase in the number of Britons saying the UK should seek a stronger relationship with Europe rather than the USA

    9 days ago
  • British attitudes to NATO, June 2025Article

    British attitudes to NATO, June 2025

    There remains strong public support for NATO, but many see the USA as an unreliable member of the alliance

    13 days ago
  • Nine years after the EU referendum, where does public opinion stand on Brexit?Article

    Nine years after the EU referendum, where does public opinion stand on Brexit?

    Most Britons see Brexit as having been more of a failure than a success, but they tend not to see trying to return as a priority

    14 days ago
  • Support for assisted dying unmoved by the debateArticle

    Support for assisted dying unmoved by the debate

    Three quarters of Britons still think assisted dying should be legal in principle, with 72% supporting Kim Leadbeater’s proposals

    14 days ago
  • YouGov News Tracker: 15-16 June 2025Article

    YouGov News Tracker: 15-16 June 2025

    What is the one news story the British public have heard most about in the last few days?

    15 days ago
  • Political favourability ratings, June 2025Article

    Political favourability ratings, June 2025

    Keir Starmer and Kemi Badenoch’s figures recover after falling to record lows last month

    15 days ago
  • Where does public opinion stand after the 2025 Spending Review?Article

    Where does public opinion stand after the 2025 Spending Review?

    Britons are sceptical that spending pledges can be achieved without Labour breaking its fiscal rules or manifesto tax promises

    17 days ago
  • Where do Britons stand on tax and spending ahead of the 2025 Spending Review?Article

    Where do Britons stand on tax and spending ahead of the 2025 Spending Review?

    Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

    23 days ago
  • How are the government handling the key issues in mid-2025?Article

    How are the government handling the key issues in mid-2025?

    Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job

    28 days ago
  • Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?Article

    Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?

    Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

    29 days ago
  • Who would be a better PM: Angela Rayner or Nigel Farage?Article

    Who would be a better PM: Angela Rayner or Nigel Farage?

    Britons are split 28% to 28% on who would make the better prime minister

    29 days ago
  • YouGov News Tracker: 26-27 May 2025Article

    YouGov News Tracker: 26-27 May 2025

    What is the one news story the British public have heard most about in the last few days?

    about 1 month ago
  • Who would be the best prime minister? May 2025Article

    Who would be the best prime minister? May 2025

    We put the four main party leaders head to head

    about 1 month ago
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