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  • YouGov referendum prediction: YES 46%, NO 54%Article

    YouGov referendum prediction: YES 46%, NO 54%

    YouGov predicts that No has won Scotland’s referendum with 54% of the vote

    2014-09-18
  • 'No' campaign lead at 4 in Scottish referendumArticle

    'No' campaign lead at 4 in Scottish referendum

    With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign

    2014-09-11
  • Public unimpressed by Cameron on Scotland ReferendumArticle

    Public unimpressed by Cameron on Scotland Referendum

    Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner

    2014-09-15
  • England’s awkward answer to the West Lothian QuestionArticle

    England’s awkward answer to the West Lothian Question

    England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...

    2014-10-20
  • UK Opinion Formers Expect A No Vote In Scotland ReferendumArticle

    UK Opinion Formers Expect A No Vote In Scotland Referendum

    A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.

    2014-01-14
  • British public opposes a second referendum by almost 2 to 1Article

    British public opposes a second referendum by almost 2 to 1

    Most of the country oppose a second EU referendum, even if Scotland were to become independent

    2016-06-29
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • Support for Scottish independence jumps to 47%Article

    Support for Scottish independence jumps to 47%

    For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...

    2014-09-02
  • Labour and Conservatives neck and neck on taxArticle

    Labour and Conservatives neck and neck on tax

    The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied

    2014-09-13
  • Labour ahead of SNP in Scotland for first time since independence referendumArticle

    Labour ahead of SNP in Scotland for first time since independence referendum

    The No side continues to lead on referendum voting intention

    2024-04-10
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • 63% expect Scotland to remain in UKArticle

    63% expect Scotland to remain in UK

    With less than 100 days to go until the Scottish independence referendum, most people – including Scots – expect the Union to stay together

    2014-06-11
  • Analysis: Why the UK might end up voting for BrexitArticle

    Analysis: Why the UK might end up voting for Brexit

    The fundamentals favour a vote to stay in the EU – but campaign dramas and crises in the EU could easily make the status quo less appealing

    2015-11-16
  • Doubts over President Obama have not reached BritainArticle

    Doubts over President Obama have not reached Britain

    <strapline> <text> Full poll results can be found here. Image: Getty

    2014-06-06
  • Scottish independence: ‘yes’ at 34%, ‘no’ at 52%Article

    Scottish independence: ‘yes’ at 34%, ‘no’ at 52%

    Support for Scottish independence gains one point from January, but 52% would still say ‘no’ With seven months to go until the referendum on Scottish independence, a YouGov poll tracking how Scots would vote finds little change since January. Then, as now, 52% would say ‘no’ to Scottish independence while ...

    2014-02-07
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Scots against lowering voting ageArticle

    Scots against lowering voting age

    49% of Scots are against allowing 16 and 17 year olds to vote in UK elections

    2012-11-05
  • Have the Tories lost their advantage among women?Article

    Have the Tories lost their advantage among women?

    Not all revolutions happen suddenly. Some are slow but remorseless. But one of these may be under way, concerning the politics of gender

    2013-12-17
  • What would make the Scots change their mind about independence?Article

    What would make the Scots change their mind about independence?

    Re-joining the EU is most compelling to current No voters, while Yes voters would be more swayed by cost-of-living fears

    2022-10-21
  • Most Labour members believe the party should back a second referendum on Scottish independence Article

    Most Labour members believe the party should back a second referendum on Scottish independence

    One in three think Scotland should be an independent country

    2021-04-15
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  • Where does public opinion stand after the 2025 Spending Review?Article

    Where does public opinion stand after the 2025 Spending Review?

    Britons are sceptical that spending pledges can be achieved without Labour breaking its fiscal rules or manifesto tax promises

    about 13 hours ago
  • Measuring the Mandela effect: How many Britons share false memories?Article

    Measuring the Mandela effect: How many Britons share false memories?

    Half of Britons remember Colin Firth’s Mr Darcy emerging wet-shirted from a lake, even though it never happened

    3 days ago
  • Should dating apps let people filter by height?Article

    Should dating apps let people filter by height?

    Most Britons see verticality-based dating preferences as acceptable, but men and women split when it comes to weight

    5 days ago
  • Where do Britons stand on tax and spending ahead of the 2025 Spending Review?Article

    Where do Britons stand on tax and spending ahead of the 2025 Spending Review?

    Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

    6 days ago
  • How do Scots feel about Scottish banknotes?Article

    How do Scots feel about Scottish banknotes?

    While 66% of Scots have experienced difficulty using Scottish banknotes in the rest of the UK, just 25% would support their abolition

    11 days ago
  • How are the government handling the key issues in mid-2025?Article

    How are the government handling the key issues in mid-2025?

    Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job

    12 days ago
  • Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?Article

    Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?

    Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

    13 days ago
  • Who would be a better PM: Angela Rayner or Nigel Farage?Article

    Who would be a better PM: Angela Rayner or Nigel Farage?

    Britons are split 28% to 28% on who would make the better prime minister

    13 days ago
  • Net favourability towards Israel reaches new lows in key Western European countriesArticle

    Net favourability towards Israel reaches new lows in key Western European countries

    Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified

    14 days ago
  • Is it vulgar to talk about money?Article

    Is it vulgar to talk about money?

    Younger Britons are far more comfortable talking about money than their elders

    15 days ago
  • What is the state of Britain’s handwriting?Article

    What is the state of Britain’s handwriting?

    Joined-up handwriting is less common among younger Britons

    18 days ago
  • How strong are regional identities in Britain?Article

    How strong are regional identities in Britain?

    Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders

    19 days ago
  • YouGov News Tracker: 26-27 May 2025Article

    YouGov News Tracker: 26-27 May 2025

    What is the one news story the British public have heard most about in the last few days?

    19 days ago
  • Should you be allowed to marry your cousin?Article

    Should you be allowed to marry your cousin?

    Three quarters of Britons say no

    19 days ago
  • Only 7% of ethnic minority Britons have ever used the term “global majority”Article

    Only 7% of ethnic minority Britons have ever used the term “global majority”

    More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”

    19 days ago
  • Who would be the best prime minister? May 2025Article

    Who would be the best prime minister? May 2025

    We put the four main party leaders head to head

    21 days ago
  • Reform UK and Green voters are more optimistic about their parties’ ability to make a differenceArticle

    Reform UK and Green voters are more optimistic about their parties’ ability to make a difference

    55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government

    26 days ago
  • Who thinks Keir Starmer is anti-immigration?Article

    Who thinks Keir Starmer is anti-immigration?

    It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to

    26 days ago
  • YouGov News Tracker: 18-19 May 2025Article

    YouGov News Tracker: 18-19 May 2025

    What is the one news story the British public have heard most about in the last few days?

    27 days ago
  • Britons think Labour is going after Reform UK voters – but are they interested?Article

    Britons think Labour is going after Reform UK voters – but are they interested?

    Just 4% of Reform voters say they are likely to consider voting Labour

    27 days ago
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