Articles (29)
  • All (120)
  • Articles (29)
  • Surveys (91)
  • Trackers (0)
  • All (120)
  • Articles (29)
  • Surveys (91)
  • Trackers (0)
Categories
  • Select one or multiple categories.
Any Time
  • Pick a period
  • YouGov referendum prediction: YES 46%, NO 54%Article

    YouGov referendum prediction: YES 46%, NO 54%

    YouGov predicts that No has won Scotland’s referendum with 54% of the vote

    2014-09-18
  • 'No' campaign lead at 4 in Scottish referendumArticle

    'No' campaign lead at 4 in Scottish referendum

    With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign

    2014-09-11
  • Public unimpressed by Cameron on Scotland ReferendumArticle

    Public unimpressed by Cameron on Scotland Referendum

    Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner

    2014-09-15
  • England’s awkward answer to the West Lothian QuestionArticle

    England’s awkward answer to the West Lothian Question

    England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...

    2014-10-20
  • UK Opinion Formers Expect A No Vote In Scotland ReferendumArticle

    UK Opinion Formers Expect A No Vote In Scotland Referendum

    A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.

    2014-01-14
  • British public opposes a second referendum by almost 2 to 1Article

    British public opposes a second referendum by almost 2 to 1

    Most of the country oppose a second EU referendum, even if Scotland were to become independent

    2016-06-29
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • Support for Scottish independence jumps to 47%Article

    Support for Scottish independence jumps to 47%

    For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...

    2014-09-02
  • Labour and Conservatives neck and neck on taxArticle

    Labour and Conservatives neck and neck on tax

    The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied

    2014-09-13
  • Labour ahead of SNP in Scotland for first time since independence referendumArticle

    Labour ahead of SNP in Scotland for first time since independence referendum

    The No side continues to lead on referendum voting intention

    2024-04-10
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • 63% expect Scotland to remain in UKArticle

    63% expect Scotland to remain in UK

    With less than 100 days to go until the Scottish independence referendum, most people – including Scots – expect the Union to stay together

    2014-06-11
  • Analysis: Why the UK might end up voting for BrexitArticle

    Analysis: Why the UK might end up voting for Brexit

    The fundamentals favour a vote to stay in the EU – but campaign dramas and crises in the EU could easily make the status quo less appealing

    2015-11-16
  • Doubts over President Obama have not reached BritainArticle

    Doubts over President Obama have not reached Britain

    <strapline> <text> Full poll results can be found here. Image: Getty

    2014-06-06
  • Scottish independence: ‘yes’ at 34%, ‘no’ at 52%Article

    Scottish independence: ‘yes’ at 34%, ‘no’ at 52%

    Support for Scottish independence gains one point from January, but 52% would still say ‘no’ With seven months to go until the referendum on Scottish independence, a YouGov poll tracking how Scots would vote finds little change since January. Then, as now, 52% would say ‘no’ to Scottish independence while ...

    2014-02-07
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Scots against lowering voting ageArticle

    Scots against lowering voting age

    49% of Scots are against allowing 16 and 17 year olds to vote in UK elections

    2012-11-05
  • Have the Tories lost their advantage among women?Article

    Have the Tories lost their advantage among women?

    Not all revolutions happen suddenly. Some are slow but remorseless. But one of these may be under way, concerning the politics of gender

    2013-12-17
  • What would make the Scots change their mind about independence?Article

    What would make the Scots change their mind about independence?

    Re-joining the EU is most compelling to current No voters, while Yes voters would be more swayed by cost-of-living fears

    2022-10-21
  • Most Labour members believe the party should back a second referendum on Scottish independence Article

    Most Labour members believe the party should back a second referendum on Scottish independence

    One in three think Scotland should be an independent country

    2021-04-15
logoSkip to main content
Australia
France
Germany
Italy
Spain
Singapore
United States

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client
Public Data

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics
Elections

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention
For Business

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business
Sign in

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client
Sign up

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client

Explore what the UK thinks

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys

Politics & current affairs

Britain's mood, measured weekly

politics

Life satisfaction, measured weekly

politics

Is the Labour Party moderate or extreme?

politics

Is the Labour Party tolerant or prejudiced?

politics

Does the Labour Party have a clear sense of purpose?

politics

Is the Labour Party competent or incompetent?

politics

Is the Labour Party strong or weak?

politics

Is the Labour Party trustworthy or untrustworthy?

politics

Is the Labour Party trying to do the right thing, or serving their own interests?

politics

Is the Labour Party in touch or out of touch?

politics

Does the Labour Party care about ordinary people?

politics

Is the Conservative Party tolerant or prejudiced?

politics
View more trackers
logo

COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States
  • social image
  • social image
  • social image
  • social image
  • social image
COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States

Copyright © 2025 YouGov PLC. All Rights Reserved

  • Privacy & cookie policy
  • Terms and conditions
  • Public data license
  • Modern slavery act