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Scotland

Scotland

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A History of Scotland
22%

A History of Scotland

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The 635th most popular and the 759th most famous all-time TV programme
Bank of Scotland
35%

Bank of Scotland

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The 18th most popular and the 14th most famous consumer bank
Scotland on Sunday
16%

Scotland on Sunday

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The 24th most popular and the 26th most famous newspaper
National Trust for Scotland
48%

National Trust for Scotland

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The 77th most popular and the 77th most famous charity & organisation
BBC Radio Scotland
21%

BBC Radio Scotland

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The 40th most popular and the 28th most famous radio station
National Museum of Scotland
37%

National Museum of Scotland

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The 120th most popular and the 133rd most famous tourist attraction
Royal Bank of Scotland
42%

Royal Bank of Scotland

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17%

Historic Environment Scotland

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  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scotland Trackers | YouGov Scotland Survey Results 250311Survey Results

    Scotland Trackers | YouGov Scotland Survey Results 250311

    YouGov poll of 1012 adults in Scotland (16+)

    2025-03-27
  • Scotland Trackers | YouGov Scotland Survey Results 250321Survey Results

    Scotland Trackers | YouGov Scotland Survey Results 250321

    YouGov poll of 1043 adults in Scotland (16+)

    2025-03-27
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • If Scotland became independent, would Scotland be financially better off?Tracker

    If Scotland became independent, would Scotland be financially better off?

    Economically, do you think Scotland would be financially better off or worse off if Scotland became independent, or would it make it difference?

    Last update:2025-01-28
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Empty Homes | YouGov / Shelter Scotland Survey Results 250204Survey Results

    Empty Homes | YouGov / Shelter Scotland Survey Results 250204

    YouGov / Shelter Scotland Survey Sample Size: 1011 adults in Scotland (18+) Fieldwork: 31st January - 4th February 2025 Total Con LabLib...

    2025-02-24
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • GB support for Scottish independenceTracker

    GB support for Scottish independence

    Do you support or oppose Scotland becoming a country independent from the rest of the United Kingdom?

    Last update:2025-01-28
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • If Scotland became independent, would England and Wales be financially better off?Tracker

    If Scotland became independent, would England and Wales be financially better off?

    Economically, do you think England and Wales would be financially better off or worse off if Scotland became independent, or would it make no difference?

    Last update:2025-01-28
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
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Explore what the UK thinks

  • All
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  • Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?Article

    Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?

    Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

    about 13 hours ago
  • Who would be a better PM: Angela Rayner or Nigel Farage?Article

    Who would be a better PM: Angela Rayner or Nigel Farage?

    Britons are split 28% to 28% on who would make the better prime minister

    about 13 hours ago
  • Net favourability towards Israel reaches new lows in key Western European countriesArticle

    Net favourability towards Israel reaches new lows in key Western European countries

    Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified

    1 day ago
  • Is it vulgar to talk about money?Article

    Is it vulgar to talk about money?

    Younger Britons are far more comfortable talking about money than their elders

    2 days ago
  • What is the state of Britain’s handwriting?Article

    What is the state of Britain’s handwriting?

    Joined-up handwriting is less common among younger Britons

    5 days ago
  • How strong are regional identities in Britain?Article

    How strong are regional identities in Britain?

    Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders

    6 days ago
  • YouGov News Tracker: 26-27 May 2025Article

    YouGov News Tracker: 26-27 May 2025

    What is the one news story the British public have heard most about in the last few days?

    7 days ago
  • Should you be allowed to marry your cousin?Article

    Should you be allowed to marry your cousin?

    Three quarters of Britons say no

    7 days ago
  • Only 7% of ethnic minority Britons have ever used the term “global majority”Article

    Only 7% of ethnic minority Britons have ever used the term “global majority”

    More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”

    7 days ago
  • Who would be the best prime minister? May 2025Article

    Who would be the best prime minister? May 2025

    We put the four main party leaders head to head

    8 days ago
  • Reform UK and Green voters are more optimistic about their parties’ ability to make a differenceArticle

    Reform UK and Green voters are more optimistic about their parties’ ability to make a difference

    55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government

    14 days ago
  • Who thinks Keir Starmer is anti-immigration?Article

    Who thinks Keir Starmer is anti-immigration?

    It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to

    14 days ago
  • YouGov News Tracker: 18-19 May 2025Article

    YouGov News Tracker: 18-19 May 2025

    What is the one news story the British public have heard most about in the last few days?

    14 days ago
  • Britons think Labour is going after Reform UK voters – but are they interested?Article

    Britons think Labour is going after Reform UK voters – but are they interested?

    Just 4% of Reform voters say they are likely to consider voting Labour

    15 days ago
  • Britons back closer relationship with Europe as UK and EU reset relationsArticle

    Britons back closer relationship with Europe as UK and EU reset relations

    With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).

    15 days ago
  • Does the government have a women problem?Article

    Does the government have a women problem?

    Only 11% of women, including just 22% of women who voted Labour last year, approve of the government’s record to date

    16 days ago
  • Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?Article

    Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?

    Most Britons say a drastic change in the steps taken to combat climate change is needed in order to avert its worst effects

    16 days ago
  • In which industries do Britons think immigration enforcement should be stricter?Article

    In which industries do Britons think immigration enforcement should be stricter?

    Britons are most likely to think car washes and nail bars should have stricter immigration enforcement

    19 days ago
  • Political favourability ratings, May 2025Article

    Political favourability ratings, May 2025

    Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises

    20 days ago
  • Few Britons think the prison system is working well, so what changes would they make?Article

    Few Britons think the prison system is working well, so what changes would they make?

    Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas

    20 days ago
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