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Scotland

Scotland

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Access the latest polls, survey results and articles
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NHS Scotland

Topic
Access the latest polls, survey results and articles
Scotland on Sunday
16%

Scotland on Sunday

Newspaper
The 24th most popular and the 26th most famous newspaper
Bank of Scotland
35%

Bank of Scotland

Brand
The 18th most popular and the 14th most famous consumer bank
A History of Scotland
22%

A History of Scotland

TV Programme
The 635th most popular and the 759th most famous all-time TV programme
BBC Radio Scotland
21%

BBC Radio Scotland

Radio Station
The 40th most popular and the 28th most famous radio station
Royal Bank of Scotland
42%

Royal Bank of Scotland

Brand
The 12th most popular and the 8th most famous consumer bank
National Trust for Scotland
48%

National Trust for Scotland

Not-for-profit
The 77th most popular and the 77th most famous charity & organisation
National Museum of Scotland
37%

National Museum of Scotland

Tourist Attraction
The 120th most popular and the 133rd most famous tourist attraction
Historic Environment Scotland
17%

Historic Environment Scotland

Not-for-profit
The 153rd most popular and the 168th most famous charity & organisation
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • General election 2024: Labour leads SNP in Scotland by six pointsArticle

    General election 2024: Labour leads SNP in Scotland by six points

    Labour are winning over a quarter of voters who backed other major parties in 2019

    2024-06-29
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • General election 2024: opinion in ScotlandArticle

    General election 2024: opinion in Scotland

    Labour’s lead over the SNP now stands at 4pts

    2024-06-18
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
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International

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  • Net favourability towards Israel reaches new lows in key Western European countriesArticle

    Net favourability towards Israel reaches new lows in key Western European countries

    Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified

    3 days ago
  • Western Europeans reluctant to develop nuclear arsenalsArticle

    Western Europeans reluctant to develop nuclear arsenals

    There is also heavy opposition to US nuclear weapons being stationed on the continent

    25 days ago
  • Many Europeans and Americans think World War 3 is imminentArticle

    Many Europeans and Americans think World War 3 is imminent

    But few Europeans think they can effectively defend themselves from attack

    about 1 month ago
  • VE Day 80: European and American attitudes towards World War 2Article

    VE Day 80: European and American attitudes towards World War 2

    A new YouGov survey examines European and American attitudes towards World War 2, with an accompanying study looking at expectations for future conflicts.

    about 1 month ago
  • How YouGov's seat projection fared at the 2025 Canadian federal electionArticle

    How YouGov's seat projection fared at the 2025 Canadian federal election

    YouGov produced the first publicly available MRP in a Canadian election. Overall, we are pleased with how the model performed on three key measures.

    about 1 month ago
  • Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majorityArticle

    Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majority

    YouGov’s final update of the 2025 Canadian election MRP model suggests the Liberals the Liberals will win between 170 seats and 204 seats, with a central estimate of 185.

    about 1 month ago
  • Western European leaders’ favourabilityArticle

    Western European leaders’ favourability

    How popular are Western European leaders in their own countries?

    2 months ago
  • Western Europeans support retaliating on US tariffsArticle

    Western Europeans support retaliating on US tariffs

    Germans are the most likely to foresee a major disruption to their economy

    2 months ago
  • Is the US an ally of Britain and Europe?Article

    Is the US an ally of Britain and Europe?

    While 53% of Britons still consider the US to be an ally or friendly rival, this has fallen from 67% in December

    3 months ago
  • Where does Western Europe stand on Ukraine, Donald Trump and national defence?Article

    Where does Western Europe stand on Ukraine, Donald Trump and national defence?

    People in the five largest European nations see the US president as a threat to peace and security on the continent

    3 months ago
  • European favourability of the USA falls following the return of Donald TrumpArticle

    European favourability of the USA falls following the return of Donald Trump

    Attitudes in Denmark in particular have become more negative

    3 months ago
  • EuroTrack: publics across Western Europe are unhappy with immigrationArticle

    EuroTrack: publics across Western Europe are unhappy with immigration

    Most say immigration over the past decade has been too high, and that their governments have mismanaged the issue

    3 months ago
  • YouGov was the most accurate pollster of the 2025 German federal electionArticle

    YouGov was the most accurate pollster of the 2025 German federal election

    An early analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 German federal election

    3 months ago
  • Ukraine should be allowed to join NATO, say BritonsArticle

    Ukraine should be allowed to join NATO, say Britons

    Most Britons suspect that the US would not be willing to live up to its NATO collective defence obligations

    3 months ago
  • Germany decides 2025: but how will parties react to and work with the decisions of voters?Article

    Germany decides 2025: but how will parties react to and work with the decisions of voters?

    Patrick English looks at how the polls have shifted over the course of the German election campaign

    4 months ago
  • YouGov’s final MRP of the 2025 German election shows Merz on course to be next chancellorArticle

    YouGov’s final MRP of the 2025 German election shows Merz on course to be next chancellor

    Christian Democrats on course to be largest party, with The Left and far-right AfD also expected to make gains

    4 months ago
  • Ukraine war three years on – where do Britons stand on a potential peace deal?Article

    Ukraine war three years on – where do Britons stand on a potential peace deal?

    Britons think that Russia plans to attack Ukraine again anyway if it accepts a deal

    4 months ago
  • A round-up of recent polling on Ukraine and defenceArticle

    A round-up of recent polling on Ukraine and defence

    A look at data from polls in December, January and February

    4 months ago
  • AfD remain on course for record result in YouGov’s second MRP model of the 2025 German electionArticle

    AfD remain on course for record result in YouGov’s second MRP model of the 2025 German election

    Far-right party projected to win 20% of the vote, but Germans are divided on whether other parties should cooperate with the AfD

    4 months ago
  • Germans and Britons disapprove of Musk’s recent interventionsArticle

    Germans and Britons disapprove of Musk’s recent interventions

    The Tesla CEO is unpopular in both nations, and seen as having little knowledge of national affairs

    5 months ago
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