- Article
As 2025 approaches, what do Britons say has been the biggest event of the last 25 years?
The large majority of the public say things are worse now than they were in 2000
about 24 hours ago - Article
A summary of YouGov’s review into our 2024 general election performance
YouGov’s model was the most accurate in terms of seats and the second most accurate for vote share – but there are ways we could have been more accurate still
2 days ago - Article
What do Britons like the most and least about Christmas?
Spending time with loved ones is the public’s favourite aspect of Christmas, while its commercialisation and cost are its most disliked elements
2 days ago - Article
A stinging early public verdict on the Conservatives and Badenoch
Britons do not think that the Conservatives are ready for government, nor that Badenoch looks like a prime minister in waiting
2 days ago - Article
Mums find Christmas more stressful than anyone else
62% of mums say they find Christmas at least fairly stressful, compared to 44% of dads and 45% of women who do not have children
3 days ago - Article
What New Year’s resolutions are Britons making for 2025?
We use new YouGov AI tools to get a more detailed view of the nation's annual pledge-making process
4 days ago - Article
How do Britons define social class?
56% of Britons identify as working class, while seeing job and income as the most important factors in identifying class
8 days ago - Article
Half of London Tube and train travellers say they’ve seen TfL staff fail to challenge fare dodgers
Many Londoners say they see fare dodging on a frequent basis
9 days ago - Article
YouGov News Tracker: 6-8 December 2024
What is the one news story the British public have heard most about in the last few days?
9 days ago - Article
Which political ideologies do Britons have a positive view of?
Environmentalism and feminism are viewed favourably by most Britons
10 days ago - Article
Which is the best London Underground line, according to Londoners
The newcomer steals the crown
14 days ago - Article
Christmas is Britain's favourite holiday
Six in ten Britons say Christmas is their favourite festival
15 days ago - Article
What bothers Britons most about Donald Trump becoming president again?
We ask the public to tell us in their own words
16 days ago - Article
How are Britons coping with the cost of living at the end of 2024?
Six in ten Britons say they’ve had to make cuts due to cost of living pressures, with half of Britons expecting their financial situation to worsen in the next year
17 days ago - Article
YouGov News Tracker: 27-28 November 2024
What is the one news story the British public have heard most about in the last few days?
17 days ago - Article
What TV quiz shows do Britons reckon they could win?
The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes
21 days ago - Article
What do Britons think of dogs in public?
Six in ten Britons say it is acceptable for a dog to be off its lead in a park, though only one in six think it’s okay when walking down the street
22 days ago - Article
Why do Britons support and oppose assisted dying?
The public tell us in their own words
23 days ago - Article
WhatsApp, YouTube, LinkedIn: what counts as social media?
Facebook is seen as the archetype of a social media platform, but others are more divisive
25 days ago - Article
Three quarters support assisted dying law
New YouGov survey takes in-depth look at attitudes towards assisted dying
28 days ago