Only on immigration is any party seen as best placed to handle the issue by more than quarter of Britons

Labour projected to lose over 200 seats, with the Conservatives falling to fourth place

A belief that Labour have broken or not delivered on their promises is the top motivation for defecting to a different party

YouGov looks at how the country would vote today, across factors from gender, age, education, class, income, housing tenure and previous voting record

There has been a sizeable increase in the number of Britons saying the UK should seek a stronger relationship with Europe rather than the USA

There remains strong public support for NATO, but many see the USA as an unreliable member of the alliance

Most Britons see Brexit as having been more of a failure than a success, but they tend not to see trying to return as a priority

Three quarters of Britons still think assisted dying should be legal in principle, with 72% supporting Kim Leadbeater’s proposals

What is the one news story the British public have heard most about in the last few days?

Keir Starmer and Kemi Badenoch’s figures recover after falling to record lows last month

YouGov/Reuters 2025 Digital News Report is out now.

While 64% of Britons currently trying to lose weight believe weight loss jabs are acceptable, just 35% would be willing to use them or have done so already

Britons are sceptical that spending pledges can be achieved without Labour breaking its fiscal rules or manifesto tax promises

Half of Britons remember Colin Firth’s Mr Darcy emerging wet-shirted from a lake, even though it never happened

Most Britons see verticality-based dating preferences as acceptable, but men and women split when it comes to weight

Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

While 66% of Scots have experienced difficulty using Scottish banknotes in the rest of the UK, just 25% would support their abolition

Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job

Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

Britons are split 28% to 28% on who would make the better prime minister