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Scotland

Scotland

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Access the latest polls, survey results and articles
NHS Scotland

NHS Scotland

Topic
Access the latest polls, survey results and articles
Scotland on Sunday
16%

Scotland on Sunday

Newspaper
The 24th most popular and the 26th most famous newspaper
A History of Scotland
22%

A History of Scotland

TV Programme
The 635th most popular and the 759th most famous all-time TV programme
Bank of Scotland
35%

Bank of Scotland

Brand
The 18th most popular and the 14th most famous consumer bank
National Trust for Scotland
48%

National Trust for Scotland

Not-for-profit
The 77th most popular and the 77th most famous charity & organisation
BBC Radio Scotland
21%

BBC Radio Scotland

Radio Station
The 40th most popular and the 28th most famous radio station
National Museum of Scotland
37%

National Museum of Scotland

Tourist Attraction
The 120th most popular and the 133rd most famous tourist attraction
Historic Environment Scotland
17%

Historic Environment Scotland

Not-for-profit
The 153rd most popular and the 168th most famous charity & organisation
Royal Bank of Scotland
42%

Royal Bank of Scotland

Brand
The 12th most popular and the 8th most famous consumer bank
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • General election 2024: Labour leads SNP in Scotland by six pointsArticle

    General election 2024: Labour leads SNP in Scotland by six points

    Labour are winning over a quarter of voters who backed other major parties in 2019

    2024-06-29
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • General election 2024: opinion in ScotlandArticle

    General election 2024: opinion in Scotland

    Labour’s lead over the SNP now stands at 4pts

    2024-06-18
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
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Entertainment, arts & culture

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  • Eurovision 2025: What do Britons think is in a winning song?Article

    Eurovision 2025: What do Britons think is in a winning song?

    51% of Britons say that it’s more important for the best song to win than for it to be fun

    23 days ago
  • 40% of Britons haven’t read a single book in the last 12 monthsArticle

    40% of Britons haven’t read a single book in the last 12 months

    The median Briton has read just three books in the past year

    3 months ago
  • Kanye West and Bianca Censori: Britons see the relationship as unhealthyArticle

    Kanye West and Bianca Censori: Britons see the relationship as unhealthy

    Yeezy is very unpopular in the UK

    3 months ago
  • Who are Britain’s traitors and faithfuls?Article

    Who are Britain’s traitors and faithfuls?

    The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want

    5 months ago
  • How many Britons can play a musical instrument?Article

    How many Britons can play a musical instrument?

    Piano and guitar are the instruments Britons are most likely to say they can play

    5 months ago
  • What TV quiz shows do Britons reckon they could win?Article

    What TV quiz shows do Britons reckon they could win?

    The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes

    6 months ago
  • Four in ten Britons say they are likely to watch Harry Potter TV showArticle

    Four in ten Britons say they are likely to watch Harry Potter TV show

    Harry Potter is still popular with younger Britons, but its creator is not

    9 months ago
  • John Humphrys - Oasis: How Much is Too Much?Article

    John Humphrys - Oasis: How Much is Too Much?

    John Humphrys - Oasis: How Much is Too Much?

    9 months ago
  • What are the best Taylor Swift songs and albums, according to fansArticle

    What are the best Taylor Swift songs and albums, according to fans

    1989 dominates among British Swifties, while the race is tighter among American fans

    10 months ago
  • Eurotrack: should Israel be allowed to compete in Eurovision?Article

    Eurotrack: should Israel be allowed to compete in Eurovision?

    Many viewers say so – but often this is because of geography rather than politics

    about 1 year ago
  • Eurotrack: who is watching Eurovision 2024 and why?Article

    Eurotrack: who is watching Eurovision 2024 and why?

    Britons are most likely to say they will be watching for ironic reasons

    about 1 year ago
  • There WAS enough room on Titanic debris for Jack, say BritonsArticle

    There WAS enough room on Titanic debris for Jack, say Britons

    By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived

    about 1 year ago
  • The cost of theatre tickets is main reason people don’t goArticle

    The cost of theatre tickets is main reason people don’t go

    While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months

    about 1 year ago
  • John Humphrys - Barbie and Ken… Who’s the Boss?Article

    John Humphrys - Barbie and Ken… Who’s the Boss?

    John Humphrys' weekly column for YouGov

    almost 2 years ago
  • Where do hamburgers come from?Article

    Where do hamburgers come from?

    Germans are more certain they are American than Americans are

    almost 2 years ago
  • Barbie dolls divide generations, with young Britons seeing a more positive impactArticle

    Barbie dolls divide generations, with young Britons seeing a more positive impact

    Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact

    almost 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • How many Britons agree with Andrew Tate’s views on women?Article

    How many Britons agree with Andrew Tate’s views on women?

    Approximately 6% - but those who agree and disagree have different beliefs on what his views on women actually are

    about 2 years ago
  • Holly or Phil? YouGov Ratings data reveals a clear preferenceArticle

    Holly or Phil? YouGov Ratings data reveals a clear preference

    The public have a more positive opinion of Holly Willoughby than Phillip Schofield

    about 2 years ago
  • John Humphrys - Lineker versus the Beeb: Who's right?Article

    John Humphrys - Lineker versus the Beeb: Who's right?

    Lineker calculated that he could win any battle and he was right. He proved that a star presenter with a lot of star friends and a lot of public support was more powerful than the most powerful man in the BBC.

    about 2 years ago
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