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Scotland

Scotland

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Access the latest polls, survey results and articles
NHS Scotland

NHS Scotland

Topic
Access the latest polls, survey results and articles
Scotland on Sunday
16%

Scotland on Sunday

Newspaper
The 24th most popular and the 26th most famous newspaper
A History of Scotland
22%

A History of Scotland

TV Programme
The 635th most popular and the 759th most famous all-time TV programme
Bank of Scotland
35%

Bank of Scotland

Brand
The 18th most popular and the 14th most famous consumer bank
National Trust for Scotland
48%

National Trust for Scotland

Not-for-profit
The 77th most popular and the 77th most famous charity & organisation
BBC Radio Scotland
21%

BBC Radio Scotland

Radio Station
The 40th most popular and the 28th most famous radio station
National Museum of Scotland
37%

National Museum of Scotland

Tourist Attraction
The 120th most popular and the 133rd most famous tourist attraction
Historic Environment Scotland
17%

Historic Environment Scotland

Not-for-profit
The 153rd most popular and the 168th most famous charity & organisation
Royal Bank of Scotland
42%

Royal Bank of Scotland

Brand
The 12th most popular and the 8th most famous consumer bank
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • General election 2024: Labour leads SNP in Scotland by six pointsArticle

    General election 2024: Labour leads SNP in Scotland by six points

    Labour are winning over a quarter of voters who backed other major parties in 2019

    2024-06-29
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • General election 2024: opinion in ScotlandArticle

    General election 2024: opinion in Scotland

    Labour’s lead over the SNP now stands at 4pts

    2024-06-18
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
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  • After a shaky start to the year, consumer confidence bounced back in February 2025Article

    After a shaky start to the year, consumer confidence bounced back in February 2025

    Consumer confidence rebounded in February 2025.

    3 months ago
  • Ethical shopping: for how many consumers is it a top priority?Article

    Ethical shopping: for how many consumers is it a top priority?

    Few Britons say social or ethical considerations are a top factor in their choices

    3 months ago
  • Four in ten renters and a quarter of mortgage holders are still feeling the pinchArticle

    Four in ten renters and a quarter of mortgage holders are still feeling the pinch

    One in nine renters say they are finding it “very difficult” to afford housing

    8 months ago
  • One in five Britons would try lab-grown human meatArticle

    One in five Britons would try lab-grown human meat

    YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic

    10 months ago
  • As the general election approaches, public attitudes on the cost of living remain very negativeArticle

    As the general election approaches, public attitudes on the cost of living remain very negative

    Inflation may be down, but Britons are no less likely to say they are struggling with the cost of living

    12 months ago
  • How much should you spend on a wedding gift?Article

    How much should you spend on a wedding gift?

    The public’s price advice is clear

    over 1 year ago
  • John Humphrys – Time to start cashing in our coins?Article

    John Humphrys – Time to start cashing in our coins?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • How are the public reducing their household energy use in winter 2023?Article

    How are the public reducing their household energy use in winter 2023?

    Most Britons are still cutting back on energy use in some way

    over 1 year ago
  • Half of Britons say they will spend less on Christmas 2023 due to cost of livingArticle

    Half of Britons say they will spend less on Christmas 2023 due to cost of living

    The gift budget is the most likely to see cuts

    over 1 year ago
  • Most Britons oppose banks and building societies closing customer accounts for reputational reasonsArticle

    Most Britons oppose banks and building societies closing customer accounts for reputational reasons

    How Britons feel about de-banking in the wake of the Farage/Coutts row.

    almost 2 years ago
  • How are Britons faring with rent and mortgages?Article

    How are Britons faring with rent and mortgages?

    Most renters are struggling, and many with mortgages expect to do so in the next 12 months

    almost 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • Consumer confidence back in positive territoryArticle

    Consumer confidence back in positive territory

    Consumer confidence surges back after dipping a month ago.

    about 2 years ago
  • Consumer confidence rises as nearly every measure sees improvementArticle

    Consumer confidence rises as nearly every measure sees improvement

    Consumer confidence rose as things got better across most measures we track.

    about 2 years ago
  • Consumer confidence rises as the public get more optimistic about household finances  Article

    Consumer confidence rises as the public get more optimistic about household finances

    Consumer confidence rose in January 2023, according to YouGov/Cebr data.

    over 2 years ago
  • Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?Article

    Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?

    Across the world, people have a cynical view of the celebration

    over 2 years ago
  • Consumer confidence sees a small New Year bounce as outlook for household finances improvesArticle

    Consumer confidence sees a small New Year bounce as outlook for household finances improves

    Consumer confidence improved slightly in December 2022.

    over 2 years ago
  • Elon Musk's popularity among Britons has tumbled since he announced plans to take over TwitterArticle

    Elon Musk's popularity among Britons has tumbled since he announced plans to take over Twitter

    Four in ten Britons would support Musk stepping down as Twitter CEO

    over 2 years ago
  • With just a few sleeps until Christmas, some Britons hadn’t even started buying presentsArticle

    With just a few sleeps until Christmas, some Britons hadn’t even started buying presents

    Christmas shopping tracker shows 44% of Britons had bought all of their festive presents by 19 December

    over 2 years ago
  • Half of Britons have been priced out of attending live music events in recent yearsArticle

    Half of Britons have been priced out of attending live music events in recent years

    Half of the public strongly oppose ‘surge’ ticket pricing

    over 2 years ago
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