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The 136th most popular and the 154th most famous charity & organisation
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The 635th most popular and the 688th most famous all-time TV programme
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The 27th most popular and the 27th most famous newspaper
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  • Europeans would welcome an independent Scotland into the EUArticle

    Europeans would welcome an independent Scotland into the EU

    A majority in Denmark, France, Germany, Italy and Spain would support allowing an independent Scotland to join

    2025-07-15
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scotland Trackers | YouGov Scotland Survey Results 250311Survey Results

    Scotland Trackers | YouGov Scotland Survey Results 250311

    YouGov poll of 1012 adults in Scotland (16+)

    2025-03-27
  • Scotland Trackers | YouGov Scotland Survey Results 250321Survey Results

    Scotland Trackers | YouGov Scotland Survey Results 250321

    YouGov poll of 1043 adults in Scotland (16+)

    2025-03-27
  • If Scotland became independent, would Scotland be financially better off?Tracker

    If Scotland became independent, would Scotland be financially better off?

    Economically, do you think Scotland would be financially better off or worse off if Scotland became independent, or would it make it difference?

    Last update:2025-07-22
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Plimsolls, pumps or something else: what do Britons call school canvas trainers?Article

    Plimsolls, pumps or something else: what do Britons call school canvas trainers?

    Plimsolls are the most common term, but they’re called pumps in the North West and West Midlands, while the West Country and Scotland have their own variations

    2025-08-15
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • GB support for Scottish independenceTracker

    GB support for Scottish independence

    Do you support or oppose Scotland becoming a country independent from the rest of the United Kingdom?

    Last update:2025-07-22
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Empty Homes | YouGov / Shelter Scotland Survey Results 250204Survey Results

    Empty Homes | YouGov / Shelter Scotland Survey Results 250204

    YouGov / Shelter Scotland Survey Sample Size: 1011 adults in Scotland (18+) Fieldwork: 31st January - 4th February 2025 Total Con LabLib...

    2025-02-24
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • If Scotland became independent, would England and Wales be financially better off?Tracker

    If Scotland became independent, would England and Wales be financially better off?

    Economically, do you think England and Wales would be financially better off or worse off if Scotland became independent, or would it make no difference?

    Last update:2025-07-22
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
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  • Britons are reluctant to invest in the stock marketArticle

    Britons are reluctant to invest in the stock market

    With the government shelving a reduction in the cash ISA limit, our poll finds it could have prompted 28% of those affected to transfer savings to a stocks and shares ISA

    2 months ago
  • After a shaky start to the year, consumer confidence bounced back in February 2025Article

    After a shaky start to the year, consumer confidence bounced back in February 2025

    Consumer confidence rebounded in February 2025.

    6 months ago
  • Ethical shopping: for how many consumers is it a top priority?Article

    Ethical shopping: for how many consumers is it a top priority?

    Few Britons say social or ethical considerations are a top factor in their choices

    6 months ago
  • Four in ten renters and a quarter of mortgage holders are still feeling the pinchArticle

    Four in ten renters and a quarter of mortgage holders are still feeling the pinch

    One in nine renters say they are finding it “very difficult” to afford housing

    11 months ago
  • One in five Britons would try lab-grown human meatArticle

    One in five Britons would try lab-grown human meat

    YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic

    about 1 year ago
  • As the general election approaches, public attitudes on the cost of living remain very negativeArticle

    As the general election approaches, public attitudes on the cost of living remain very negative

    Inflation may be down, but Britons are no less likely to say they are struggling with the cost of living

    about 1 year ago
  • How much should you spend on a wedding gift?Article

    How much should you spend on a wedding gift?

    The public’s price advice is clear

    over 1 year ago
  • John Humphrys – Time to start cashing in our coins?Article

    John Humphrys – Time to start cashing in our coins?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • How are the public reducing their household energy use in winter 2023?Article

    How are the public reducing their household energy use in winter 2023?

    Most Britons are still cutting back on energy use in some way

    almost 2 years ago
  • Half of Britons say they will spend less on Christmas 2023 due to cost of livingArticle

    Half of Britons say they will spend less on Christmas 2023 due to cost of living

    The gift budget is the most likely to see cuts

    almost 2 years ago
  • Most Britons oppose banks and building societies closing customer accounts for reputational reasonsArticle

    Most Britons oppose banks and building societies closing customer accounts for reputational reasons

    How Britons feel about de-banking in the wake of the Farage/Coutts row.

    about 2 years ago
  • How are Britons faring with rent and mortgages?Article

    How are Britons faring with rent and mortgages?

    Most renters are struggling, and many with mortgages expect to do so in the next 12 months

    about 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    over 2 years ago
  • Consumer confidence back in positive territoryArticle

    Consumer confidence back in positive territory

    Consumer confidence surges back after dipping a month ago.

    over 2 years ago
  • Consumer confidence rises as nearly every measure sees improvementArticle

    Consumer confidence rises as nearly every measure sees improvement

    Consumer confidence rose as things got better across most measures we track.

    over 2 years ago
  • Consumer confidence rises as the public get more optimistic about household finances  Article

    Consumer confidence rises as the public get more optimistic about household finances

    Consumer confidence rose in January 2023, according to YouGov/Cebr data.

    over 2 years ago
  • Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?Article

    Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?

    Across the world, people have a cynical view of the celebration

    over 2 years ago
  • Consumer confidence sees a small New Year bounce as outlook for household finances improvesArticle

    Consumer confidence sees a small New Year bounce as outlook for household finances improves

    Consumer confidence improved slightly in December 2022.

    over 2 years ago
  • Elon Musk's popularity among Britons has tumbled since he announced plans to take over TwitterArticle

    Elon Musk's popularity among Britons has tumbled since he announced plans to take over Twitter

    Four in ten Britons would support Musk stepping down as Twitter CEO

    over 2 years ago
  • With just a few sleeps until Christmas, some Britons hadn’t even started buying presentsArticle

    With just a few sleeps until Christmas, some Britons hadn’t even started buying presents

    Christmas shopping tracker shows 44% of Britons had bought all of their festive presents by 19 December

    over 2 years ago
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