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Scotland

Scotland

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Access the latest polls, survey results and articles
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NHS Scotland

Topic
Access the latest polls, survey results and articles
MND Scotland
29%

MND Scotland

Not-for-profit
The 136th most popular and the 154th most famous charity & organisation
A History of Scotland
22%

A History of Scotland

TV Programme
The 635th most popular and the 688th most famous all-time TV programme
Scotland on Sunday
9%

Scotland on Sunday

Newspaper
The 27th most popular and the 27th most famous newspaper
Bank of Scotland
38%

Bank of Scotland

Brand
The 17th most popular and the 7th most famous consumer bank
BBC Radio Scotland
18%

BBC Radio Scotland

Radio Station
The 42nd most popular and the 32nd most famous radio station
National Trust for Scotland
45%

National Trust for Scotland

Not-for-profit
The 87th most popular and the 85th most famous charity & organisation
Historic Environment Scotland
17%

Historic Environment Scotland

Not-for-profit
The 180th most popular and the 186th most famous charity & organisation
National Museum of Scotland
33%

National Museum of Scotland

Tourist Attraction
The 138th most popular and the 150th most famous tourist attraction
  • Europeans would welcome an independent Scotland into the EUArticle

    Europeans would welcome an independent Scotland into the EU

    A majority in Denmark, France, Germany, Italy and Spain would support allowing an independent Scotland to join

    2025-07-15
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Plimsolls, pumps or something else: what do Britons call school canvas trainers?Article

    Plimsolls, pumps or something else: what do Britons call school canvas trainers?

    Plimsolls are the most common term, but they’re called pumps in the North West and West Midlands, while the West Country and Scotland have their own variations

    2025-08-15
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
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Technology, digital & media

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  • How are UK students really using AI?Article

    How are UK students really using AI?

    Two thirds say they ever use AI, and one in seven have engaged in potentially cheating behaviour

    about 22 hours ago
  • How have Britons reacted to age verification?Article

    How have Britons reacted to age verification?

    Most Britons support the new rules, even though only a small minority think they will be effective

    about 2 months ago
  • How many Britons know AI lies?Article

    How many Britons know AI lies?

    One in nine Britons who use AI for factfinding on a daily basis say they have "never" encountered it hallucinating

    about 2 months ago
  • Three key findings from the 2025 Digital News ReportArticle

    Three key findings from the 2025 Digital News Report

    YouGov/Reuters 2025 Digital News Report is out now.

    3 months ago
  • What do Britons think AI chatbots are good at?Article

    What do Britons think AI chatbots are good at?

    Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issues

    5 months ago
  • What do Gen Z Britons think about social media?Article

    What do Gen Z Britons think about social media?

    Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it

    7 months ago
  • WhatsApp, YouTube, LinkedIn: what counts as social media?Article

    WhatsApp, YouTube, LinkedIn: what counts as social media?

    Facebook is seen as the archetype of a social media platform, but others are more divisive

    10 months ago
  • Do Britons think video games, TV shows, and stand-up comedy count as “art”?Article

    Do Britons think video games, TV shows, and stand-up comedy count as “art”?

    What does and doesn't count as art, according to the general public.

    11 months ago
  • What news topics do Britons think are covered too much and too little?Article

    What news topics do Britons think are covered too much and too little?

    Half of Britons think sport and US politics get too much coverage, with the public tending to see science and lighthearted stories as underreported on

    12 months ago
  • Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to declineArticle

    Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to decline

    Most UK users say the platform gives too much freedom to post harmful and offensive content

    about 1 year ago
  • How are Britons getting news during the 2024 general election?Article

    How are Britons getting news during the 2024 general election?

    TikTok has reached a third of young Britons with election content

    about 1 year ago
  • Should smartphones be banned for under-16s? Brits are dividedArticle

    Should smartphones be banned for under-16s? Brits are divided

    Parents of under-16s themselves, however, tend to be opposed

    over 1 year ago
  • AI in journalism: how would public trust in the news be affected?Article

    AI in journalism: how would public trust in the news be affected?

    Few Britons think the positives would outweigh the negatives – although there are some tasks they tend to think it would be ok to allow AI to do

    over 1 year ago
  • 12% have been on the toilet during work video meetingArticle

    12% have been on the toilet during work video meeting

    Young workers are the most likely to have turned their Zoom meeting into a Zoom pee-ting

    over 1 year ago
  • John Humphrys – AI: What is the biggest threat?Article

    John Humphrys – AI: What is the biggest threat?

    John Humphrys' weekly column for YouGov

    almost 2 years ago
  • Britons lack confidence that AI can be developed and regulated responsiblyArticle

    Britons lack confidence that AI can be developed and regulated responsibly

    Public attitudes on artificial intelligence tend to be neutral to pessimistic

    almost 2 years ago
  • Twitter users increasingly negative about Elon Musk and the companyArticle

    Twitter users increasingly negative about Elon Musk and the company

    Almost half now say there is too much freedom to post whatever you want on the platform

    about 2 years ago
  • Concerns for an AI apocalypse rise in last yearArticle

    Concerns for an AI apocalypse rise in last year

    There has been a 10pt increase in the number who see artificial intelligence as a top threat to human survival

    over 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    over 2 years ago
  • Britons think artificial intelligence will cost jobs… but not their ownArticle

    Britons think artificial intelligence will cost jobs… but not their own

    Six in ten expect more jobs will be lost to robotics and AI than will be created

    over 2 years ago
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