Articles (591)
  • All (8318)
  • Articles (591)
  • Surveys (7720)
  • Trackers (7)
  • All (8318)
  • Articles (591)
  • Surveys (7720)
  • Trackers (7)
Categories
  • Select one or multiple categories.
Any Time
  • Pick a period
Scotland

Scotland

Place
Access the latest polls, survey results and articles
NHS Scotland

NHS Scotland

Topic
Access the latest polls, survey results and articles
Scotland on Sunday
16%

Scotland on Sunday

Newspaper
The 24th most popular and the 26th most famous newspaper
A History of Scotland
22%

A History of Scotland

TV Programme
The 635th most popular and the 759th most famous all-time TV programme
Bank of Scotland
35%

Bank of Scotland

Brand
The 18th most popular and the 14th most famous consumer bank
National Trust for Scotland
48%

National Trust for Scotland

Not-for-profit
The 77th most popular and the 77th most famous charity & organisation
BBC Radio Scotland
21%

BBC Radio Scotland

Radio Station
The 40th most popular and the 28th most famous radio station
National Museum of Scotland
37%

National Museum of Scotland

Tourist Attraction
The 120th most popular and the 133rd most famous tourist attraction
Historic Environment Scotland
17%

Historic Environment Scotland

Not-for-profit
The 153rd most popular and the 168th most famous charity & organisation
Royal Bank of Scotland
42%

Royal Bank of Scotland

Brand
The 12th most popular and the 8th most famous consumer bank
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • Where do Scotland and Wales stand on devolution?Article

    Where do Scotland and Wales stand on devolution?

    Devolution with current or more powers the most popular arrangements in both countries

    2024-09-17
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • SNP take clear lead in ScotlandArticle

    SNP take clear lead in Scotland

    One month ago, Labour looked set fair to achieve a triple triumph on May 5: 1,000 gains in English local council contests, outright victory in Wales and, the biggest prize of all, returning to power in Scotland. Wales and England still look good for Labour, but Scotland could be the one that gets away. YouGov’s latest survey shows the SNP with a 13 point lead in the constituency section and a ten point lead in the regional section.

    2011-05-16
  • Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)Article

    Voting intention (Scotland): SNP 42%, Con 29%, Lab 19% (15-18 May)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-05-18
  • Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)Article

    Voting intention (Scotland): SNP 41%, Con 26%, Lab 25% (1-5 Jun)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-06-06
  • Voting reform, Scotland, Wales and the 'nurse' factorArticle

    Voting reform, Scotland, Wales and the 'nurse' factor

    Labour is heading for victory in Wales and frustration in Scotland, according to the final devolved-election YouGov surveys published this afternoon. (See this link for topline results.)

    2011-05-16
  • General election 2024: Labour leads SNP in Scotland by six pointsArticle

    General election 2024: Labour leads SNP in Scotland by six points

    Labour are winning over a quarter of voters who backed other major parties in 2019

    2024-06-29
  • Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)Article

    Voting intention (Scotland): SNP 41%, Con 28%, Lab 18% (24-27 Apr)

    Latest YouGov Westminster voting intention figures for Scotland

    2017-04-28
  • General election 2024: opinion in ScotlandArticle

    General election 2024: opinion in Scotland

    Labour’s lead over the SNP now stands at 4pts

    2024-06-18
  • Voters want to hear more about anything but ScotlandArticle

    Voters want to hear more about anything but Scotland

    Stephan Shakespeare: Voters would like to hear more about most issues – especially education and the environment. But not Scotland

    2015-04-24
  • Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrowArticle

    Scotland MRP: SNP could fall to just 27 seats if an election were held tomorrow

    New model suggests that Labour’s constituency count in Scotland could return to levels not seen since before 2015

    2023-05-24
logoSkip to main content
Australia
France
Germany
Italy
Spain
Singapore
United States

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client
Public Data

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics
Elections

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention
For Business

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business
Sign in

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client
Sign up

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client

Society

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • How do Scots feel about Scottish banknotes?Article

    How do Scots feel about Scottish banknotes?

    While 66% of Scots have experienced difficulty using Scottish banknotes in the rest of the UK, just 25% would support their abolition

    about 2 hours ago
  • Is it vulgar to talk about money?Article

    Is it vulgar to talk about money?

    Younger Britons are far more comfortable talking about money than their elders

    4 days ago
  • What is the state of Britain’s handwriting?Article

    What is the state of Britain’s handwriting?

    Joined-up handwriting is less common among younger Britons

    7 days ago
  • How strong are regional identities in Britain?Article

    How strong are regional identities in Britain?

    Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders

    8 days ago
  • Should you be allowed to marry your cousin?Article

    Should you be allowed to marry your cousin?

    Three quarters of Britons say no

    9 days ago
  • Only 7% of ethnic minority Britons have ever used the term “global majority”Article

    Only 7% of ethnic minority Britons have ever used the term “global majority”

    More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”

    9 days ago
  • Do Britons think ‘DEI’ initiatives have gone too far in the UK?Article

    Do Britons think ‘DEI’ initiatives have gone too far in the UK?

    While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT people

    28 days ago
  • How do Britons – and its Catholics – see the Catholic Church?Article

    How do Britons – and its Catholics – see the Catholic Church?

    87% of British Catholics say Pope Francis did a good job, while being more likely to see the church as too conservative than too liberal

    about 1 month ago
  • Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?Article

    Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?

    The generations are most split on swearing and slow walking

    about 1 month ago
  • How do Britons feel about swearing?Article

    How do Britons feel about swearing?

    57% of Britons say they swear at least most days, and young Britons are now more likely to have a positive than negative view of swearing

    about 1 month ago
  • One in eight Britons say it is ok to carpet a bathroomArticle

    One in eight Britons say it is ok to carpet a bathroom

    In which rooms do Britons endorse fabric flooring, and what do they themselves have?

    about 2 months ago
  • Is Charli XCX right to say we’re in the era of ‘free the nipple’?Article

    Is Charli XCX right to say we’re in the era of ‘free the nipple’?

    Women, and older women in particular, disapprove of visible female nipples

    about 2 months ago
  • How do Britons think couples should choose their married name?Article

    How do Britons think couples should choose their married name?

    Women taking their spouse’s surnames remains the most popular option for choosing married names, but alternatives are most popular among younger women

    about 2 months ago
  • What superpower would Britons pick?Article

    What superpower would Britons pick?

    Would you want to fly like an eagle, have the strength of twenty men, or run faster than the speed of sound? We asked the public to tell us the superpower they would want

    about 2 months ago
  • Zed or Zee? How pervasive are Americanisms in Britons' use of English?Article

    Zed or Zee? How pervasive are Americanisms in Britons' use of English?

    Younger Britons are the most likely to use Americanisms

    2 months ago
  • What do Britons think about zoos?Article

    What do Britons think about zoos?

    Public mostly see zoos as playing a positive role in animal welfare and conservation, but 51% would like to phase out the keeping of large animals in captivity

    2 months ago
  • What do Britons call their grandparents?Article

    What do Britons call their grandparents?

    There is more variation for Britain’s grans than its grandads

    2 months ago
  • Is masculinity inherently a bad thing?Article

    Is masculinity inherently a bad thing?

    Young women are the most likely to say so – but the majority see it as neither good nor bad

    2 months ago
  • Britons most likely to pick 7 as "random" numberArticle

    Britons most likely to pick 7 as "random" number

    People are not as collectively random as you might think

    3 months ago
  • Bears, bison, and beavers: which animals would Britons see reintroduced to the UK?Article

    Bears, bison, and beavers: which animals would Britons see reintroduced to the UK?

    YouGov revisits the idea of releasing animals that had once gone extinct in the UK back into the wilderness - finding that most are broadly supportive (but balk at the idea of bringing back bears and wolves).

    3 months ago
logo

COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States
  • social image
  • social image
  • social image
  • social image
  • social image
COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States

Copyright © 2025 YouGov PLC. All Rights Reserved

  • Privacy & cookie policy
  • Terms and conditions
  • Public data license
  • Modern slavery act