Article
Is Charli XCX right to say we’re in the era of ‘free the nipple’?
Women, and older women in particular, disapprove of visible female nipples
4 days agoArticle
How do Britons think couples should choose their married name?
Women taking their spouse’s surnames remains the most popular option for choosing married names, but alternatives are most popular among younger women
5 days agoArticle
What superpower would Britons pick?
Would you want to fly like an eagle, have the strength of twenty men, or run faster than the speed of sound? We asked the public to tell us the superpower they would want
7 days agoArticle
Zed or Zee? How pervasive are Americanisms in Britons' use of English?
Younger Britons are the most likely to use Americanisms
12 days agoArticle
What do Britons think about zoos?
Public mostly see zoos as playing a positive role in animal welfare and conservation, but 51% would like to phase out the keeping of large animals in captivity
16 days agoArticle
What do Britons call their grandparents?
There is more variation for Britain’s grans than its grandads
22 days agoArticle
Is masculinity inherently a bad thing?
Young women are the most likely to say so – but the majority see it as neither good nor bad
24 days agoArticle
Britons most likely to pick 7 as "random" number
People are not as collectively random as you might think
28 days agoArticle
Bears, bison, and beavers: which animals would Britons see reintroduced to the UK?
YouGov revisits the idea of releasing animals that had once gone extinct in the UK back into the wilderness - finding that most are broadly supportive (but balk at the idea of bringing back bears and wolves).
about 1 month agoArticle
Why do some Britons not want children?
The expense of having children is the most common main reason for preferring to stay childless
about 1 month agoArticle
Are you a feminist? It depends how you ask
While just 35% of Britons identify as a feminist, 83% believe men and women should be equal in every way
about 1 month agoArticle
In what areas do Britons think more needs to be done on gender equality?
Britons are most likely to think progress still needs to be made when it comes to women’s health
about 1 month agoArticle
How many Britons know Roman numerals?
Fewer than half of those who rated their Roman numerals knowledge as “very good” got all our questions right when put to the test
about 2 months agoArticle
What does Gen Z think about Britain?
Just 41% of Gen Z Britons say they are proud to be British, half the level among young people 20 years ago
about 2 months agoArticle
What do Gen Z Britons think about social media?
Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it
about 2 months agoArticle
How do Gen Z Britons think their own lives compare to their parents’?
61% of Gen Z Britons feel they have to work harder than their parents did at their age
about 2 months agoArticle
Should use of the Welsh language be promoted more in Wales?
One in five Welsh people disapprove of the use of Welsh, while two-thirds approve of efforts to increase the language’s usage
2 months agoArticle
Is it “knock down ginger” or “knock a door run”?
What do people across the country call the childhood prank where you knock on a door and run away?
2 months agoArticle
Where does the British public stand on transgender rights in 2024/25?
Scepticism towards transgender rights has grown across the board since 2022
2 months agoArticle
Who are the most and least popular kings and queens of England and Britain?
YouGov polls 43 national rulers from William the Conqueror onwards
2 months ago