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Olympics
71%

Olympics

Event
The most popular and the 4th most famous sport event
Olympic Holidays
16%

Olympic Holidays

Brand
The 46th most popular and the 55th most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics

Paris 2024 Summer Olympics

Event
Access the latest polls, survey results and articles
Great Britain Olympic football team
41%

Great Britain Olympic football team

Sports Team
The 4th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
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Politics & current affairs

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  • Britons split on the banning of Palestine ActionArticle

    Britons split on the banning of Palestine Action

    Although the group is twice as unpopular as it is popular

    about 4 hours ago
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    European Political Monthly: Europeans on defence and NATO

    A new YouGov study of seven EU countries examines public attitudes to NATO and wider defence-related issues affecting the continent

    1 day ago
  • YouGov News Tracker: 16-17 October 2025Article

    YouGov News Tracker: 16-17 October 2025

    What is the one news story the British public have heard most about in the last few days?

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    YouGov News Tracker: 19-20 October 2025

    What is the one news story the British public have heard most about in the last few days?

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  • Political favourability ratings, October 2025Article

    Political favourability ratings, October 2025

    Most party leaders’ ratings are largely unchanged since before party conference season, though Zack Polanski is becoming more well-known

    6 days ago
  • YouGov News Tracker: 12-13 October 2025Article

    YouGov News Tracker: 12-13 October 2025

    What is the one news story the British public have heard most about in the last few days?

    7 days ago
  • How do Britons see the main political parties, autumn 2025?Article

    How do Britons see the main political parties, autumn 2025?

    Reform UK are the party most associated with being patriotic and offering radical change, but also being weird and extreme

    13 days ago
  • YouGov News Tracker: 5-6 October 2025Article

    YouGov News Tracker: 5-6 October 2025

    What is the one news story the British public have heard most about in the last few days?

    14 days ago
  • What do Britons really think about leaving the ECHR?Article

    What do Britons really think about leaving the ECHR?

    The public are opposed to withdrawing from the Convention by 46% to 29%

    14 days ago
  • Half of Tory members say Kemi Badenoch should not lead party into next electionArticle

    Half of Tory members say Kemi Badenoch should not lead party into next election

    Robert Jenrick is the preferred alternative of party members, although half would support a merger with Reform UK

    16 days ago
  • Two years into the Gaza conflict, record numbers of Britons say Israeli action is not justifiedArticle

    Two years into the Gaza conflict, record numbers of Britons say Israeli action is not justified

    One in three Britons now say they have ‘no sympathy at all’ for the Israeli side in the conflict

    16 days ago
  • How do Green Party members feel about the party, its leaders, and seeking power?Article

    How do Green Party members feel about the party, its leaders, and seeking power?

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    19 days ago
  • How do Britons see the Conservatives, ahead of their 2025 party conference?Article

    How do Britons see the Conservatives, ahead of their 2025 party conference?

    Just 11% of Britons believe the Conservatives are ready for government, though just 21% think it’s likely that the Tories will no longer be a major force in 10 years’ time

    19 days ago
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    How do Britons see the Greens, ahead of their 2025 party conference?

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    20 days ago
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    Do Britons think Reform UK are racist?

    A new YouGov survey conducted for ITV Peston finds that more than four in ten Britons consider the Reform UK party (47%), policies (46%) and voters (43%) to be “generally racist”.

    21 days ago
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    YouGov News Tracker: 28-29 September 2025

    What is the one news story the British public have heard most about in the last few days?

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    22 days ago
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    YouGov News Tracker: 7-8 September 2025

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    22 days ago
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    22 days ago
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    YouGov News Tracker: 25-26 August 2025

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    22 days ago
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