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Olympics
71%

Olympics

Event
The most popular and the 4th most famous sport event
Olympic Holidays
16%

Olympic Holidays

Brand
The 46th most popular and the 55th most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics

Paris 2024 Summer Olympics

Event
Access the latest polls, survey results and articles
Great Britain Olympic football team
41%

Great Britain Olympic football team

Sports Team
The 4th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
  • Residential Olympic missiles?Article

    Residential Olympic missiles?

    British public split over placing missiles on residential buildings around London Olympic park

    2012-05-23
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Politics & current affairs

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  • How do Scots feel about the major political issues, December 2025?Article

    How do Scots feel about the major political issues, December 2025?

    The economy and health are seen as the most important issues facing Scotland

    3 days ago
  • YouGov News Tracker: 7 - 8 December 2025Article

    YouGov News Tracker: 7 - 8 December 2025

    What is the one news story the British public have heard most about in the last few days?

    4 days ago
  • Voting intention: Ref 27%, Lab 19%, Con 18% (7-8 Dec 2025)Article

    Voting intention: Ref 27%, Lab 19%, Con 18% (7-8 Dec 2025)

    Latest YouGov Westminster voting intention figures

    5 days ago
  • Do Britons know what “net migration” means?Article

    Do Britons know what “net migration” means?

    Most do, with those who consider immigration a top issue about as likely to get the answer right as the wider public

    9 days ago
  • Which parties do Britons see as pro- and anti-Israel?Article

    Which parties do Britons see as pro- and anti-Israel?

    Britons are divided in how they perceive Labour’s stance, while tending to see the Greens and Your Party as anti-Israel

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    Do Britons see Reform UK as pro-Russia?

    Britons are more likely to link Reform UK to Russia than other major parties

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    YouGov News Tracker: 30 November - 1 December 2025

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    How popular is Donald Trump in Europe? November 2025

    YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain

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    How popular are national leaders in Europe? November 2025

    YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

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    European Political Monthly: Europeans support using frozen Russian assets to fund Ukraine defence

    Italians are the outlier, being divided on the issue

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    How have Britons reacted to the 2025 Budget?

    While the government may have protected themselves by dropping their income tax plans, the public reaction to the Budget has still been negative

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    17 days ago
  • YouGov News Tracker: 23-24 November 2025Article

    YouGov News Tracker: 23-24 November 2025

    What is the one news story the British public have heard most about in the last few days?

    19 days ago
  • Can the UK’s financial problems be fixed solely by taxing the rich?Article

    Can the UK’s financial problems be fixed solely by taxing the rich?

    Most Labour and Green voters think they can

    20 days ago
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    YouGov News Tracker: 16-17 November 2025

    What is the one news story the British public have heard most about in the last few days?

    24 days ago
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    A snapshot of public opinion ahead of the 2025 Budget

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    Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p

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