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Olympics
64%

Olympics

Event
The 3rd most popular and the 3rd most famous sport event
Olympic Holidays
16%

Olympic Holidays

Brand
The 43rd most popular and the 53rd most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics

Paris 2024 Summer Olympics

Event
Access the latest polls, survey results and articles
Great Britain Olympic football team
32%

Great Britain Olympic football team

Sports Team
The 4th most popular and the 14th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
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Politics & current affairs

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  • Surveys
  • Which characteristics do Labour voters want in the party’s next deputy leader?Article

    Which characteristics do Labour voters want in the party’s next deputy leader?

    Being from a working class background outranks other factors

    6 days ago
  • How do Britons see Jeremy Corbyn and his new party, 10 years since his Labour leadership victory?Article

    How do Britons see Jeremy Corbyn and his new party, 10 years since his Labour leadership victory?

    17% of Britons say Corbyn was a good Labour leader, compared to 11% who say so of Starmer

    6 days ago
  • Do Britons think politicians are out for themselves?Article

    Do Britons think politicians are out for themselves?

    67% of Britons feel politicians primarily act out of self-interest, while just 4% see them as doing what is best for their country

    7 days ago
  • How do Britons see Reform UK, ahead of their 2025 conference?Article

    How do Britons see Reform UK, ahead of their 2025 conference?

    While Britons tend to feel Reform UK are dominating the political agenda, just 24% believe they’d do a good job of running the country

    13 days ago
  • Eight in ten Britons say the UK is in a bad stateArticle

    Eight in ten Britons say the UK is in a bad state

    Four in ten say the same of their local area

    20 days ago
  • Most Britons don’t recognise Ed Davey, five years after he was elected Lib Dem leaderArticle

    Most Britons don’t recognise Ed Davey, five years after he was elected Lib Dem leader

    Just 60% of Lib Dem voters can identify Davey by name

    21 days ago
  • Political favourability ratings, August 2025Article

    Political favourability ratings, August 2025

    Net favourability gap between Conservatives and Labour smallest in nearly four years

    29 days ago
  • Where do Britons stand on Ukraine ahead of the Trump-Putin peace meeting in Alaska?Article

    Where do Britons stand on Ukraine ahead of the Trump-Putin peace meeting in Alaska?

    Fewer Britons expect a peace deal is likely than did so earlier this year

    about 1 month ago
  • EuroTrack: which decisions should be made by the EU and which by national governments?Article

    EuroTrack: which decisions should be made by the EU and which by national governments?

    There is a firm preference in all countries surveyed for decisions on climate change, trade deals and defence to be taken at the EU level

    about 1 month ago
  • YouGov News Tracker: 3-4 August 2025Article

    YouGov News Tracker: 3-4 August 2025

    What is the one news story the British public have heard most about in the last few days?

    about 1 month ago
  • Two thirds support stripping Prince Andrew of remaining royal titlesArticle

    Two thirds support stripping Prince Andrew of remaining royal titles

    Only 13% are opposed, with this figure highest among Conservative voters (22%) and the over-50 age groups (16-17%).

    about 1 month ago
  • Royal family favourability trackers, August 2025Article

    Royal family favourability trackers, August 2025

    Two thirds of Britons want the UK to continue to have a monarchy

    about 1 month ago
  • Does Jeremy Corbyn really appeal to Reform UK voters?Article

    Does Jeremy Corbyn really appeal to Reform UK voters?

    While more likely to say Corbyn is principled or represents change than Starmer, virtually no Reform UK voters think either would be a good prime minister

    about 1 month ago
  • Who would be the best prime minister? August 2025Article

    Who would be the best prime minister? August 2025

    Keir Starmer’s advantage over Nigel Farage has roughly halved in the last three months

    about 1 month ago
  • What do Welsh people think about Plaid Cymru on their 100th birthday?Article

    What do Welsh people think about Plaid Cymru on their 100th birthday?

    52% of Welsh people believe Plaid Cymru are the best party to stand up for Wales, but for many the party retains its image as being primarily for Welsh speakers

    about 1 month ago
  • Is there public support for large-scale removals of migrants?Article

    Is there public support for large-scale removals of migrants?

    Public attitudes towards immigration are heavily influenced by the belief that most migration to the UK is 'illegal’

    about 1 month ago
  • British attitudes to the Israel-Gaza conflict: July 2025 updateArticle

    British attitudes to the Israel-Gaza conflict: July 2025 update

    Half of Britons say Israel’s actions in Gaza are unjustified

    about 2 months ago
  • How have Britons reacted to age verification?Article

    How have Britons reacted to age verification?

    Most Britons support the new rules, even though only a small minority think they will be effective

    about 2 months ago
  • What do those considering voting Green think of the party?Article

    What do those considering voting Green think of the party?

    Green considerers would rather the party was a general left-wing party than an environmentalist party

    about 2 months ago
  • YouGov News Tracker: 27-28 July 2025Article

    YouGov News Tracker: 27-28 July 2025

    What is the one news story the British public have heard most about in the last few days?

    about 2 months ago
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