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Olympics
68%

Olympics

Event
The most popular and the most famous sport event
Olympic Holidays
12%

Olympic Holidays

Brand
The 59th most popular and the 53rd most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics
51%

Paris 2024 Summer Olympics

Event
The 9th most popular and the 12th most famous sport event
Great Britain Olympic football team
33%

Great Britain Olympic football team

Sports Team
The 6th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
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Politics & current affairs

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  • In hindsight, do you think it would have been better if Rishi Sunak and the Conservatives had won the 2024 general election, or is it better that Keir Starmer and Labour won?Survey Results

    In hindsight, do you think it would have been better if Rishi Sunak and the Conservatives had won the 2024 general election, or is it better that Keir Starmer and Labour won?

    about 1 hour ago
  • Extremist groups | YouGov, 19-20 June 2025Survey Results

    Extremist groups | YouGov, 19-20 June 2025

    YouGov Survey Results Sample Size: 2228 Adults in GB Fieldwork: 19th - 20th June 2025 Total Con LabLib DemReform UKGreen Remain Leave...

    about 5 hours ago
  • How likely or unlikely do you think it is that the government will increase the basic rate of income tax, national insurance or VAT within the next 12 months?Survey Results

    How likely or unlikely do you think it is that the government will increase the basic rate of income tax, national insurance or VAT within the next 12 months?

    1 day ago
  • Child grooming gangs | YouGov, 23-24 June 2025Survey Results

    Child grooming gangs | YouGov, 23-24 June 2025

    YouGov Survey Results Sample Size: 2195 Adults in GB Fieldwork: 23rd - 24th June 2025 Total Con LabLib DemReform UKGreen Remain Leave...

    1 day ago
  • Do you think the Labour Party is united or divided at the present time?Survey Results

    Do you think the Labour Party is united or divided at the present time?

    2 days ago
  • Do you think the government was right or wrong to scrap or postpone much of its proposed series of changes to disability benefits?Survey Results

    Do you think the government was right or wrong to scrap or postpone much of its proposed series of changes to disability benefits?

    2 days ago
  • YouGov Political Trackers Rotation 13 SR 21 250630Survey Results

    YouGov Political Trackers Rotation 13 SR 21 250630

    YouGov poll of 1715 adults in GB asking about British politics, NHS services, education, large businesses, carbon emissions, the military and NATO

    2 days ago
  • Nature Protection | YouGov / Wildlife and Countryside Link Survey Results 250620Survey Results

    Nature Protection | YouGov / Wildlife and Countryside Link Survey Results 250620

    YouGov poll of 2126 UK Adults asking about nature protection

    2 days ago
  • YouGov / Eurotrack June 2025 Topline ResultsSurvey Results

    YouGov / Eurotrack June 2025 Topline Results

    YouGov poll of adults in six European countries

    3 days ago
  • Would you support or oppose implanting tracking devices under the skin of offenders who have restrictions on locations they are allowed to be?Survey Results

    Would you support or oppose implanting tracking devices under the skin of offenders who have restrictions on locations they are allowed to be?

    3 days ago
  • How would you describe recent temperatures in your area?Survey Results

    How would you describe recent temperatures in your area?

    3 days ago
  • Disability Benefits | YouGov / The Times Survey Results 250627Survey Results

    Disability Benefits | YouGov / The Times Survey Results 250627

    YouGov poll of 2097 adults in GB asking about changes to disability benefits

    3 days ago
  • Voting Intention | YouGov Survey Results 250630Survey Results

    Voting Intention | YouGov Survey Results 250630

    YouGov poll of 2393 adults in GB asking voting intention

    3 days ago
  • Do you think it was right or wrong for broadcasters to continue showing live coverage of an act at Glastonbury Festival where musicians were leading anti-Israel chants including "death to the IDF" (IDF being the Israel Defence Forces)?Survey Results

    Do you think it was right or wrong for broadcasters to continue showing live coverage of an act at Glastonbury Festival where musicians were leading anti-Israel chants including "death to the IDF" (IDF being the Israel Defence Forces)?

    4 days ago
  • House of Lords | YouGov / University College London Survey Results 250623Survey Results

    House of Lords | YouGov / University College London Survey Results 250623

    YouGov poll of 2228 adults in GB asking about House of Lords Reform

    4 days ago
  • Thinking about people who receive disability and sickness benefits, what proportion of people received such benefits do you believe are genuinely in need of the assistance?Survey Results

    Thinking about people who receive disability and sickness benefits, what proportion of people received such benefits do you believe are genuinely in need of the assistance?

    7 days ago
  • Do you like or dislike sharks?Survey Results

    Do you like or dislike sharks?

    7 days ago
  • Vaping | YouGov / VPZ Survey Results 250623Survey Results

    Vaping | YouGov / VPZ Survey Results 250623

    YouGov poll of 2228 adults in GB asking about vaping

    8 days ago
  • Torture | YouGov / Freedom From Torture Survey Results 13th-14th June 2025Survey Results

    Torture | YouGov / Freedom From Torture Survey Results 13th-14th June 2025

    YouGov / Freedom from Torture Survey Results Sample Size: 2164 Adults in GB Fieldwork: 13th - 14th January 2025 Total Con LabLib...

    9 days ago
  • Do you think the Labour Party is united or divided at the present time?Survey Results

    Do you think the Labour Party is united or divided at the present time?

    9 days ago
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