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Pokemon Concierge
9%

Pokemon Concierge

TV Programme
The 696th most popular and the 532nd most famous contemporary TV programme
Pokemon Sword and Shield
20%

Pokemon Sword and Shield

Video Game
The 79th most popular and the 75th most famous video game
Pokemon: Detective Pikachu
22%

Pokemon: Detective Pikachu

Movies
The 670th most popular and the 416th most famous all-time movie
Pokemon Scarlet and Violet
19%

Pokemon Scarlet and Violet

Video Game
The 87th most popular and the 70th most famous video game
  • Bulbasaur, Squirtle, Charmander: which is the best starter Pokemon?Article

    Bulbasaur, Squirtle, Charmander: which is the best starter Pokemon?

    Following the release of Pokemon Go, YouGov finally settles the question first raised 20 years ago in Pokemon Red and Blue

    2016-07-21
  • These are the top video game franchises among young BritsArticle

    These are the top video game franchises among young Brits

    Pokemon remains the most powerful video game franchise among those 18-34 in Great Britain, according to YouGov Brand Rankings data.

    2021-10-25
  • YouGov Results - PokémonSurvey Results

    YouGov Results - Pokémon

    YouGov Survey Results Sample Size: 1631 GB Adults Fieldwork: 14th - 15th July 2016 Total Remain Leave DK/DNV Con Lab Lib Dem UKIP Male...

    2016-07-21
  • Nintendo back in the game thanks to Pokemon GoArticle

    Nintendo back in the game thanks to Pokemon Go

    Pokémon Go has already established itself as the viral hit of 2016 – and it could not come soon enough for Nintendo. The game has taken a life of its own, as young smartphone users are able to act out a game from their childhoods’ in an ‘augmented reality’. ...

    2016-07-20
  • Gaming’s biggest Buzz movers in the UK for November 2021Article

    Gaming’s biggest Buzz movers in the UK for November 2021

    Halo saw the biggest Buzz increase among British gamers.

    2021-11-25
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Discover Key Insights on the UK General Election 2024

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International

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  • English-speaking Western countries more negative about AI than Western EuropeansArticle

    English-speaking Western countries more negative about AI than Western Europeans

    An international YouGov study shows national publics differ greatly in their assessments on the impact that AI has had so far

    6 days ago
  • How popular is Donald Trump in Europe? November 2025Article

    How popular is Donald Trump in Europe? November 2025

    YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain

    13 days ago
  • How popular are national leaders in Europe? November 2025Article

    How popular are national leaders in Europe? November 2025

    YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

    13 days ago
  • European Political Monthly: Europeans support using frozen Russian assets to fund Ukraine defenceArticle

    European Political Monthly: Europeans support using frozen Russian assets to fund Ukraine defence

    Italians are the outlier, being divided on the issue

    13 days ago
  • How popular are national leaders in Europe? October 2025Article

    How popular are national leaders in Europe? October 2025

    YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

    about 1 month ago
  • European Political Monthly: Where do Europeans stand on social media regulation?Article

    European Political Monthly: Where do Europeans stand on social media regulation?

    A new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes social media regulation and banning political advertising from social platforms.

    about 2 months ago
  • European Political Monthly: Europeans and the cost of livingArticle

    European Political Monthly: Europeans and the cost of living

    A new YouGov study of nine EU countries – Denmark, France, Germany, Italy, Lithuania, the Netherlands, Poland, Romania and Spain – examines how many people have been affected by the rising cost of living, and their economic expectations.

    about 2 months ago
  • European Political Monthly: Europeans on defence and NATOArticle

    European Political Monthly: Europeans on defence and NATO

    A new YouGov study of seven EU countries examines public attitudes to NATO and wider defence-related issues affecting the continent

    about 2 months ago
  • European Political Monthly: Where do Europeans stand on artificial intelligence?Article

    European Political Monthly: Where do Europeans stand on artificial intelligence?

    To celebrate the launch of YouGov’s new European Political monthly survey, a new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes to the technology.

    about 2 months ago
  • European Political Monthly: Where do Europeans stand on the EU?Article

    European Political Monthly: Where do Europeans stand on the EU?

    Roughly half of French and Italians feel the EU is going in the wrong direction, though support for leaving remains in the minority

    about 2 months ago
  • Two years into the Gaza conflict, record numbers of Britons say Israeli action is not justifiedArticle

    Two years into the Gaza conflict, record numbers of Britons say Israeli action is not justified

    One in three Britons now say they have ‘no sympathy at all’ for the Israeli side in the conflict

    2 months ago
  • Where do Britons stand on Ukraine ahead of the Trump-Putin peace meeting in Alaska?Article

    Where do Britons stand on Ukraine ahead of the Trump-Putin peace meeting in Alaska?

    Fewer Britons expect a peace deal is likely than did so earlier this year

    4 months ago
  • British attitudes to the Israel-Gaza conflict: July 2025 updateArticle

    British attitudes to the Israel-Gaza conflict: July 2025 update

    Half of Britons say Israel’s actions in Gaza are unjustified

    4 months ago
  • Britons support Palestinian statehood by 45% to 14%Article

    Britons support Palestinian statehood by 45% to 14%

    Figures are about the same as in 2024

    5 months ago
  • Europeans would welcome an independent Scotland into the EUArticle

    Europeans would welcome an independent Scotland into the EU

    A majority in Denmark, France, Germany, Italy and Spain would support allowing an independent Scotland to join

    5 months ago
  • Western Europeans would support the UK rejoining the EUArticle

    Western Europeans would support the UK rejoining the EU

    But not on the terms that we had before we left

    5 months ago
  • Britons increasingly sceptical that the US is a friend to the UK and EuropeArticle

    Britons increasingly sceptical that the US is a friend to the UK and Europe

    There has been a sizeable increase in the number of Britons saying the UK should seek a stronger relationship with Europe rather than the USA

    6 months ago
  • Net favourability towards Israel reaches new lows in key Western European countriesArticle

    Net favourability towards Israel reaches new lows in key Western European countries

    Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified

    6 months ago
  • Western Europeans reluctant to develop nuclear arsenalsArticle

    Western Europeans reluctant to develop nuclear arsenals

    There is also heavy opposition to US nuclear weapons being stationed on the continent

    7 months ago
  • Many Europeans and Americans think World War 3 is imminentArticle

    Many Europeans and Americans think World War 3 is imminent

    But few Europeans think they can effectively defend themselves from attack

    7 months ago
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