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  • YouGov referendum prediction: YES 46%, NO 54%Article

    YouGov referendum prediction: YES 46%, NO 54%

    YouGov predicts that No has won Scotland’s referendum with 54% of the vote

    2014-09-18
  • 'No' campaign lead at 4 in Scottish referendumArticle

    'No' campaign lead at 4 in Scottish referendum

    With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign

    2014-09-11
  • Public unimpressed by Cameron on Scotland ReferendumArticle

    Public unimpressed by Cameron on Scotland Referendum

    Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner

    2014-09-15
  • England’s awkward answer to the West Lothian QuestionArticle

    England’s awkward answer to the West Lothian Question

    England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...

    2014-10-20
  • UK Opinion Formers Expect A No Vote In Scotland ReferendumArticle

    UK Opinion Formers Expect A No Vote In Scotland Referendum

    A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.

    2014-01-14
  • British public opposes a second referendum by almost 2 to 1Article

    British public opposes a second referendum by almost 2 to 1

    Most of the country oppose a second EU referendum, even if Scotland were to become independent

    2016-06-29
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • Support for Scottish independence jumps to 47%Article

    Support for Scottish independence jumps to 47%

    For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...

    2014-09-02
  • Labour and Conservatives neck and neck on taxArticle

    Labour and Conservatives neck and neck on tax

    The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied

    2014-09-13
  • Labour ahead of SNP in Scotland for first time since independence referendumArticle

    Labour ahead of SNP in Scotland for first time since independence referendum

    The No side continues to lead on referendum voting intention

    2024-04-10
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • 63% expect Scotland to remain in UKArticle

    63% expect Scotland to remain in UK

    With less than 100 days to go until the Scottish independence referendum, most people – including Scots – expect the Union to stay together

    2014-06-11
  • Analysis: Why the UK might end up voting for BrexitArticle

    Analysis: Why the UK might end up voting for Brexit

    The fundamentals favour a vote to stay in the EU – but campaign dramas and crises in the EU could easily make the status quo less appealing

    2015-11-16
  • Doubts over President Obama have not reached BritainArticle

    Doubts over President Obama have not reached Britain

    <strapline> <text> Full poll results can be found here. Image: Getty

    2014-06-06
  • Scottish independence: ‘yes’ at 34%, ‘no’ at 52%Article

    Scottish independence: ‘yes’ at 34%, ‘no’ at 52%

    Support for Scottish independence gains one point from January, but 52% would still say ‘no’ With seven months to go until the referendum on Scottish independence, a YouGov poll tracking how Scots would vote finds little change since January. Then, as now, 52% would say ‘no’ to Scottish independence while ...

    2014-02-07
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Scots against lowering voting ageArticle

    Scots against lowering voting age

    49% of Scots are against allowing 16 and 17 year olds to vote in UK elections

    2012-11-05
  • Have the Tories lost their advantage among women?Article

    Have the Tories lost their advantage among women?

    Not all revolutions happen suddenly. Some are slow but remorseless. But one of these may be under way, concerning the politics of gender

    2013-12-17
  • What would make the Scots change their mind about independence?Article

    What would make the Scots change their mind about independence?

    Re-joining the EU is most compelling to current No voters, while Yes voters would be more swayed by cost-of-living fears

    2022-10-21
  • Most Labour members believe the party should back a second referendum on Scottish independence Article

    Most Labour members believe the party should back a second referendum on Scottish independence

    One in three think Scotland should be an independent country

    2021-04-15
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  • What do Britons think AI chatbots are good at?Article

    What do Britons think AI chatbots are good at?

    Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issues

    about 2 months ago
  • What do Gen Z Britons think about social media?Article

    What do Gen Z Britons think about social media?

    Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it

    4 months ago
  • WhatsApp, YouTube, LinkedIn: what counts as social media?Article

    WhatsApp, YouTube, LinkedIn: what counts as social media?

    Facebook is seen as the archetype of a social media platform, but others are more divisive

    7 months ago
  • Do Britons think video games, TV shows, and stand-up comedy count as “art”?Article

    Do Britons think video games, TV shows, and stand-up comedy count as “art”?

    What does and doesn't count as art, according to the general public.

    8 months ago
  • What news topics do Britons think are covered too much and too little?Article

    What news topics do Britons think are covered too much and too little?

    Half of Britons think sport and US politics get too much coverage, with the public tending to see science and lighthearted stories as underreported on

    9 months ago
  • Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to declineArticle

    Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to decline

    Most UK users say the platform gives too much freedom to post harmful and offensive content

    10 months ago
  • How are Britons getting news during the 2024 general election?Article

    How are Britons getting news during the 2024 general election?

    TikTok has reached a third of young Britons with election content

    12 months ago
  • Should smartphones be banned for under-16s? Brits are dividedArticle

    Should smartphones be banned for under-16s? Brits are divided

    Parents of under-16s themselves, however, tend to be opposed

    about 1 year ago
  • AI in journalism: how would public trust in the news be affected?Article

    AI in journalism: how would public trust in the news be affected?

    Few Britons think the positives would outweigh the negatives – although there are some tasks they tend to think it would be ok to allow AI to do

    about 1 year ago
  • 12% have been on the toilet during work video meetingArticle

    12% have been on the toilet during work video meeting

    Young workers are the most likely to have turned their Zoom meeting into a Zoom pee-ting

    over 1 year ago
  • John Humphrys – AI: What is the biggest threat?Article

    John Humphrys – AI: What is the biggest threat?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • Britons lack confidence that AI can be developed and regulated responsiblyArticle

    Britons lack confidence that AI can be developed and regulated responsibly

    Public attitudes on artificial intelligence tend to be neutral to pessimistic

    over 1 year ago
  • Twitter users increasingly negative about Elon Musk and the companyArticle

    Twitter users increasingly negative about Elon Musk and the company

    Almost half now say there is too much freedom to post whatever you want on the platform

    almost 2 years ago
  • Concerns for an AI apocalypse rise in last yearArticle

    Concerns for an AI apocalypse rise in last year

    There has been a 10pt increase in the number who see artificial intelligence as a top threat to human survival

    about 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • Britons think artificial intelligence will cost jobs… but not their ownArticle

    Britons think artificial intelligence will cost jobs… but not their own

    Six in ten expect more jobs will be lost to robotics and AI than will be created

    about 2 years ago
  • One in eight Britons say they are trying to use their phones lessArticle

    One in eight Britons say they are trying to use their phones less

    Young people and women are most likely to think they spend too much time on their phones

    about 2 years ago
  • AI: Blessing or Curse?Article

    AI: Blessing or Curse?

    What is your attitude to AI? Do you love it or hate it? Do you eagerly anticipate the great benefits it might bestow on mankind or fear some malign power exploiting it to seize control? Or, even more chilling, do you tremble at the thought that AI itself will inevitably become that “malign power’?

    about 2 years ago
  • Would Britons be willing to share their social media profiles with employers?Article

    Would Britons be willing to share their social media profiles with employers?

    More than six in ten would support social media checks for jobs working with children

    about 2 years ago
  • John Humphrys - Who wants Big Brother in their Smartphone?Article

    John Humphrys - Who wants Big Brother in their Smartphone?

    Do you want to join the ‘disparate’ dots and accept  digital ID is both inevitable and welcome or do you fear Big Brother in your smartphone?

    over 2 years ago
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