All (120)
  • All (120)
  • Articles (29)
  • Surveys (91)
  • Trackers (0)
  • All (120)
  • Articles (29)
  • Surveys (91)
  • Trackers (0)
Categories
  • Select one or multiple categories.
Any Time
  • Pick a period
  • YouGov referendum prediction: YES 46%, NO 54%Article

    YouGov referendum prediction: YES 46%, NO 54%

    YouGov predicts that No has won Scotland’s referendum with 54% of the vote

    2014-09-18
  • 'No' campaign lead at 4 in Scottish referendumArticle

    'No' campaign lead at 4 in Scottish referendum

    With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign

    2014-09-11
  • Scotland Tracker - ReferendumSurvey Results

    Scotland Tracker - Referendum

    Scotland Trackers - Scottish Referendum Yes NoDon't know/ wouldn't voteYes (Excluding Don't know)No (Excluding Don't know) 2017 % % % %...

    2017-03-15
  • Public unimpressed by Cameron on Scotland ReferendumArticle

    Public unimpressed by Cameron on Scotland Referendum

    Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner

    2014-09-15
  • England’s awkward answer to the West Lothian QuestionArticle

    England’s awkward answer to the West Lothian Question

    England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...

    2014-10-20
  • UK Opinion Formers Expect A No Vote In Scotland ReferendumArticle

    UK Opinion Formers Expect A No Vote In Scotland Referendum

    A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.

    2014-01-14
  • YouGov / The Times Results 130916 - Scotland SurveySurvey Results

    YouGov / The Times Results 130916 - Scotland Survey

    Scotland, YouGov, The Times, Referendum, Independence.

    2013-10-31
  • YouGov / Times - 150910 Scottish Referendum (Scotland)Survey Results

    YouGov / Times - 150910 Scottish Referendum (Scotland)

    YouGov / The Times Survey Results Sample Size: 1110 Scotish Adults Fieldwork: 7th - 10th September 2015 Total Yes No Con LabLib DemSNP...

    2015-09-14
  • British public opposes a second referendum by almost 2 to 1Article

    British public opposes a second referendum by almost 2 to 1

    Most of the country oppose a second EU referendum, even if Scotland were to become independent

    2016-06-29
  • YouGov / The Times Full results-Scotland-poll-Referendum-Independence-160913Survey Results

    YouGov / The Times Full results-Scotland-poll-Referendum-Independence-160913

    YouGov/Times Surve y Result s Sample Size: 1139 Scottish Adults Fieldwork: 13th - 16th September 2013 Total 10/108/10 or moreYes No Con...

    2013-09-19
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • YouGov / Scotland in the Union Results - Scottish ReferendumSurvey Results

    YouGov / Scotland in the Union Results - Scottish Referendum

    YouGov / Scotland in the Union Survey Results Sample Size: 1006 Scottish Adults Fieldwork: 20th - 25th July 2016 Total Remain Leave Yes...

    2016-07-29
  • Support for Scottish independence jumps to 47%Article

    Support for Scottish independence jumps to 47%

    For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...

    2014-09-02
  • Labour and Conservatives neck and neck on taxArticle

    Labour and Conservatives neck and neck on tax

    The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied

    2014-09-13
  • YouGov / The Sun 141211 - VI and Scottish Referendum (Scotland) Survey Results

    YouGov / The Sun 141211 - VI and Scottish Referendum (Scotland)

    YouGov / The Sun Survey Results Sample Size: 1081 Scottish Adults Fieldwork: 9th - 11th December 2014 Total Yes No Yes No Con Lab Lib...

    2014-12-14
  • YouGov / The Times - Scotland Independence Referendum 191206Survey Results

    YouGov / The Times - Scotland Independence Referendum 191206

    YouGov / The Times Survey Results Sample Size: 1008 Adults in Scotland Fieldwork: 3rd - 6th December 2019 Total Con LabLib DemSNP Con...

    2019-12-09
  • YouGov / The Times - VI and Scottish Referendum (Scotland)Survey Results

    YouGov / The Times - VI and Scottish Referendum (Scotland)

    YouGov / The Times Survey Results Sample Size: 1001 Scottish Adults (18+) Fieldwork: 29th January - 2nd February 2015 Total Yes No Con...

    2015-02-03
  • YouGov / The Times 150409 - Scotland Poll VI, Referendum and Scottish MPs (2)Survey Results

    YouGov / The Times 150409 - Scotland Poll VI, Referendum and Scottish MPs (2)

    YouGov / The Times Survey Results Sample Size: 1056 Scottish Adults Fieldwork: 8th - 9th April 2015 Total Yes No Yes No Con LabLib...

    2015-04-11
  • Labour ahead of SNP in Scotland for first time since independence referendumArticle

    Labour ahead of SNP in Scotland for first time since independence referendum

    The No side continues to lead on referendum voting intention

    2024-04-10
  • Scottish Independence | YouGov Survey Results 240813Survey Results

    Scottish Independence | YouGov Survey Results 240813

    YouGov poll of 1142 Adults in Scotland (16+) asking about Scottish independence

    2024-09-20
logoSkip to main content
Australia
France
Germany
Italy
Spain
Singapore
United States

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client
Public Data

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics
Elections

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention
For Business

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business
Sign in

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client
Sign up

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client

Technology, digital & media

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • What do Britons think AI chatbots are good at?Article

    What do Britons think AI chatbots are good at?

    Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issues

    about 2 months ago
  • What do Gen Z Britons think about social media?Article

    What do Gen Z Britons think about social media?

    Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it

    4 months ago
  • WhatsApp, YouTube, LinkedIn: what counts as social media?Article

    WhatsApp, YouTube, LinkedIn: what counts as social media?

    Facebook is seen as the archetype of a social media platform, but others are more divisive

    7 months ago
  • Do Britons think video games, TV shows, and stand-up comedy count as “art”?Article

    Do Britons think video games, TV shows, and stand-up comedy count as “art”?

    What does and doesn't count as art, according to the general public.

    8 months ago
  • What news topics do Britons think are covered too much and too little?Article

    What news topics do Britons think are covered too much and too little?

    Half of Britons think sport and US politics get too much coverage, with the public tending to see science and lighthearted stories as underreported on

    9 months ago
  • Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to declineArticle

    Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to decline

    Most UK users say the platform gives too much freedom to post harmful and offensive content

    10 months ago
  • How are Britons getting news during the 2024 general election?Article

    How are Britons getting news during the 2024 general election?

    TikTok has reached a third of young Britons with election content

    12 months ago
  • Should smartphones be banned for under-16s? Brits are dividedArticle

    Should smartphones be banned for under-16s? Brits are divided

    Parents of under-16s themselves, however, tend to be opposed

    about 1 year ago
  • AI in journalism: how would public trust in the news be affected?Article

    AI in journalism: how would public trust in the news be affected?

    Few Britons think the positives would outweigh the negatives – although there are some tasks they tend to think it would be ok to allow AI to do

    about 1 year ago
  • 12% have been on the toilet during work video meetingArticle

    12% have been on the toilet during work video meeting

    Young workers are the most likely to have turned their Zoom meeting into a Zoom pee-ting

    over 1 year ago
  • John Humphrys – AI: What is the biggest threat?Article

    John Humphrys – AI: What is the biggest threat?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • Britons lack confidence that AI can be developed and regulated responsiblyArticle

    Britons lack confidence that AI can be developed and regulated responsibly

    Public attitudes on artificial intelligence tend to be neutral to pessimistic

    over 1 year ago
  • Twitter users increasingly negative about Elon Musk and the companyArticle

    Twitter users increasingly negative about Elon Musk and the company

    Almost half now say there is too much freedom to post whatever you want on the platform

    almost 2 years ago
  • Concerns for an AI apocalypse rise in last yearArticle

    Concerns for an AI apocalypse rise in last year

    There has been a 10pt increase in the number who see artificial intelligence as a top threat to human survival

    about 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • Britons think artificial intelligence will cost jobs… but not their ownArticle

    Britons think artificial intelligence will cost jobs… but not their own

    Six in ten expect more jobs will be lost to robotics and AI than will be created

    about 2 years ago
  • One in eight Britons say they are trying to use their phones lessArticle

    One in eight Britons say they are trying to use their phones less

    Young people and women are most likely to think they spend too much time on their phones

    about 2 years ago
  • AI: Blessing or Curse?Article

    AI: Blessing or Curse?

    What is your attitude to AI? Do you love it or hate it? Do you eagerly anticipate the great benefits it might bestow on mankind or fear some malign power exploiting it to seize control? Or, even more chilling, do you tremble at the thought that AI itself will inevitably become that “malign power’?

    about 2 years ago
  • Would Britons be willing to share their social media profiles with employers?Article

    Would Britons be willing to share their social media profiles with employers?

    More than six in ten would support social media checks for jobs working with children

    about 2 years ago
  • John Humphrys - Who wants Big Brother in their Smartphone?Article

    John Humphrys - Who wants Big Brother in their Smartphone?

    Do you want to join the ‘disparate’ dots and accept  digital ID is both inevitable and welcome or do you fear Big Brother in your smartphone?

    over 2 years ago
logo

COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States
  • social image
  • social image
  • social image
  • social image
  • social image
COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States

Copyright © 2025 YouGov PLC. All Rights Reserved

  • Privacy & cookie policy
  • Terms and conditions
  • Public data license
  • Modern slavery act