Just 12% of Britons believe that Burnham would be a worse prime minister than Starmer

If struggling with what to watch, Britons are as likely to fall back on rewatching something as trying something new

The public are divided on the prospect of fostering closer ties with China if the US-UK relationship breaks down

One in three Britons have a negative view of both Victoria and Brooklyn Beckham

A new YouGov polling experiment tests whether attaching politicians’ names to a policy impacts its support among the wider public.

What is the one news story the British public have heard most about in the last week?

We take a detailed look at voting intention across multiple factors, including a new socio-economic classification

In this paper, we have used YouGov’s world-leading panel and research methodologies to assess public opinion toward AI, so-called ‘Big Tech’, and social media and their influences and effects on life, democracy, and society worldwide.

With Donald Trump increasingly hostile towards Europe, how do Britons think we and our continental peers should react?

The public are split between a diplomatic and an economic response

Three quarters of Britons now see Keir Starmer unfavourably

Discover how Coca-Cola, Waitrose, and Tesco captured consumer attention this December with festive ads, iconic holiday tours, and star-studded campaigns that led UK Ad Awareness growth.

Opinion towards the royal family is largely stable in aftermath of the former Prince Andrew being stripped of his royal titles

31% of Reform UK voters now back retaining first past the post, up 14 points since January last year

Labour fall to just 10% in our latest Senedd figures for ITV Wales

What is the one news story the British public have heard most about in the last week?

A narrative that London is unsafe is now common currency across the wider UK

Kemi Badenoch now tied with Keir Starmer on who would be the better PM

Feelings of Northern-ness extend south of the official border, while parts of East Anglia don’t feel Southern

YouGov survey finds Elon Musk continues to be very unpopular in the UK following new controversy over his firm’s Grok AI tool