Article
Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?
Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state
about 23 hours agoArticle
Who would be a better PM: Angela Rayner or Nigel Farage?
Britons are split 28% to 28% on who would make the better prime minister
about 23 hours agoArticle
Net favourability towards Israel reaches new lows in key Western European countries
Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified
2 days agoArticle
Is it vulgar to talk about money?
Younger Britons are far more comfortable talking about money than their elders
3 days agoArticle
What is the state of Britain’s handwriting?
Joined-up handwriting is less common among younger Britons
6 days agoArticle
How strong are regional identities in Britain?
Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders
7 days agoArticle
YouGov News Tracker: 26-27 May 2025
What is the one news story the British public have heard most about in the last few days?
8 days agoArticle
Only 7% of ethnic minority Britons have ever used the term “global majority”
More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”
8 days agoArticle
Who would be the best prime minister? May 2025
We put the four main party leaders head to head
9 days agoArticle
Reform UK and Green voters are more optimistic about their parties’ ability to make a difference
55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government
14 days agoArticle
Who thinks Keir Starmer is anti-immigration?
It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to
15 days agoArticle
YouGov News Tracker: 18-19 May 2025
What is the one news story the British public have heard most about in the last few days?
15 days agoArticle
Britons think Labour is going after Reform UK voters – but are they interested?
Just 4% of Reform voters say they are likely to consider voting Labour
15 days agoArticle
Britons back closer relationship with Europe as UK and EU reset relations
With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).
16 days agoArticle
Does the government have a women problem?
Only 11% of women, including just 22% of women who voted Labour last year, approve of the government’s record to date
16 days agoArticle
Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?
Most Britons say a drastic change in the steps taken to combat climate change is needed in order to avert its worst effects
17 days agoArticle
In which industries do Britons think immigration enforcement should be stricter?
Britons are most likely to think car washes and nail bars should have stricter immigration enforcement
20 days agoArticle
Political favourability ratings, May 2025
Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises
20 days agoArticle
Few Britons think the prison system is working well, so what changes would they make?
Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas
21 days ago