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  • YouGov referendum prediction: YES 46%, NO 54%Article

    YouGov referendum prediction: YES 46%, NO 54%

    YouGov predicts that No has won Scotland’s referendum with 54% of the vote

    2014-09-18
  • 'No' campaign lead at 4 in Scottish referendumArticle

    'No' campaign lead at 4 in Scottish referendum

    With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign

    2014-09-11
  • Public unimpressed by Cameron on Scotland ReferendumArticle

    Public unimpressed by Cameron on Scotland Referendum

    Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner

    2014-09-15
  • England’s awkward answer to the West Lothian QuestionArticle

    England’s awkward answer to the West Lothian Question

    England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...

    2014-10-20
  • UK Opinion Formers Expect A No Vote In Scotland ReferendumArticle

    UK Opinion Formers Expect A No Vote In Scotland Referendum

    A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.

    2014-01-14
  • British public opposes a second referendum by almost 2 to 1Article

    British public opposes a second referendum by almost 2 to 1

    Most of the country oppose a second EU referendum, even if Scotland were to become independent

    2016-06-29
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • Support for Scottish independence jumps to 47%Article

    Support for Scottish independence jumps to 47%

    For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...

    2014-09-02
  • Labour and Conservatives neck and neck on taxArticle

    Labour and Conservatives neck and neck on tax

    The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied

    2014-09-13
  • Labour ahead of SNP in Scotland for first time since independence referendumArticle

    Labour ahead of SNP in Scotland for first time since independence referendum

    The No side continues to lead on referendum voting intention

    2024-04-10
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • 63% expect Scotland to remain in UKArticle

    63% expect Scotland to remain in UK

    With less than 100 days to go until the Scottish independence referendum, most people – including Scots – expect the Union to stay together

    2014-06-11
  • Analysis: Why the UK might end up voting for BrexitArticle

    Analysis: Why the UK might end up voting for Brexit

    The fundamentals favour a vote to stay in the EU – but campaign dramas and crises in the EU could easily make the status quo less appealing

    2015-11-16
  • Doubts over President Obama have not reached BritainArticle

    Doubts over President Obama have not reached Britain

    <strapline> <text> Full poll results can be found here. Image: Getty

    2014-06-06
  • Scottish independence: ‘yes’ at 34%, ‘no’ at 52%Article

    Scottish independence: ‘yes’ at 34%, ‘no’ at 52%

    Support for Scottish independence gains one point from January, but 52% would still say ‘no’ With seven months to go until the referendum on Scottish independence, a YouGov poll tracking how Scots would vote finds little change since January. Then, as now, 52% would say ‘no’ to Scottish independence while ...

    2014-02-07
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Scots against lowering voting ageArticle

    Scots against lowering voting age

    49% of Scots are against allowing 16 and 17 year olds to vote in UK elections

    2012-11-05
  • Have the Tories lost their advantage among women?Article

    Have the Tories lost their advantage among women?

    Not all revolutions happen suddenly. Some are slow but remorseless. But one of these may be under way, concerning the politics of gender

    2013-12-17
  • What would make the Scots change their mind about independence?Article

    What would make the Scots change their mind about independence?

    Re-joining the EU is most compelling to current No voters, while Yes voters would be more swayed by cost-of-living fears

    2022-10-21
  • Most Labour members believe the party should back a second referendum on Scottish independence Article

    Most Labour members believe the party should back a second referendum on Scottish independence

    One in three think Scotland should be an independent country

    2021-04-15
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  • Eurovision 2025: What do Britons think is in a winning song?Article

    Eurovision 2025: What do Britons think is in a winning song?

    51% of Britons say that it’s more important for the best song to win than for it to be fun

    about 1 month ago
  • 40% of Britons haven’t read a single book in the last 12 monthsArticle

    40% of Britons haven’t read a single book in the last 12 months

    The median Briton has read just three books in the past year

    3 months ago
  • Kanye West and Bianca Censori: Britons see the relationship as unhealthyArticle

    Kanye West and Bianca Censori: Britons see the relationship as unhealthy

    Yeezy is very unpopular in the UK

    4 months ago
  • Who are Britain’s traitors and faithfuls?Article

    Who are Britain’s traitors and faithfuls?

    The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want

    5 months ago
  • How many Britons can play a musical instrument?Article

    How many Britons can play a musical instrument?

    Piano and guitar are the instruments Britons are most likely to say they can play

    5 months ago
  • What TV quiz shows do Britons reckon they could win?Article

    What TV quiz shows do Britons reckon they could win?

    The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes

    7 months ago
  • Four in ten Britons say they are likely to watch Harry Potter TV showArticle

    Four in ten Britons say they are likely to watch Harry Potter TV show

    Harry Potter is still popular with younger Britons, but its creator is not

    9 months ago
  • John Humphrys - Oasis: How Much is Too Much?Article

    John Humphrys - Oasis: How Much is Too Much?

    John Humphrys - Oasis: How Much is Too Much?

    9 months ago
  • What are the best Taylor Swift songs and albums, according to fansArticle

    What are the best Taylor Swift songs and albums, according to fans

    1989 dominates among British Swifties, while the race is tighter among American fans

    10 months ago
  • Eurotrack: should Israel be allowed to compete in Eurovision?Article

    Eurotrack: should Israel be allowed to compete in Eurovision?

    Many viewers say so – but often this is because of geography rather than politics

    about 1 year ago
  • Eurotrack: who is watching Eurovision 2024 and why?Article

    Eurotrack: who is watching Eurovision 2024 and why?

    Britons are most likely to say they will be watching for ironic reasons

    about 1 year ago
  • There WAS enough room on Titanic debris for Jack, say BritonsArticle

    There WAS enough room on Titanic debris for Jack, say Britons

    By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived

    about 1 year ago
  • The cost of theatre tickets is main reason people don’t goArticle

    The cost of theatre tickets is main reason people don’t go

    While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months

    over 1 year ago
  • John Humphrys - Barbie and Ken… Who’s the Boss?Article

    John Humphrys - Barbie and Ken… Who’s the Boss?

    John Humphrys' weekly column for YouGov

    almost 2 years ago
  • Where do hamburgers come from?Article

    Where do hamburgers come from?

    Germans are more certain they are American than Americans are

    almost 2 years ago
  • Barbie dolls divide generations, with young Britons seeing a more positive impactArticle

    Barbie dolls divide generations, with young Britons seeing a more positive impact

    Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact

    almost 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • How many Britons agree with Andrew Tate’s views on women?Article

    How many Britons agree with Andrew Tate’s views on women?

    Approximately 6% - but those who agree and disagree have different beliefs on what his views on women actually are

    about 2 years ago
  • Holly or Phil? YouGov Ratings data reveals a clear preferenceArticle

    Holly or Phil? YouGov Ratings data reveals a clear preference

    The public have a more positive opinion of Holly Willoughby than Phillip Schofield

    about 2 years ago
  • John Humphrys - Lineker versus the Beeb: Who's right?Article

    John Humphrys - Lineker versus the Beeb: Who's right?

    Lineker calculated that he could win any battle and he was right. He proved that a star presenter with a lot of star friends and a lot of public support was more powerful than the most powerful man in the BBC.

    about 2 years ago
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