ArticleThree key findings from the 2025 Digital News Report
YouGov/Reuters 2025 Digital News Report is out now.
20 days ago- Article
Eurovision 2025: What do Britons think is in a winning song?
51% of Britons say that it’s more important for the best song to win than for it to be fun
about 2 months ago - Article
After a shaky start to the year, consumer confidence bounced back in February 2025
Consumer confidence rebounded in February 2025.
4 months ago - Article
40% of Britons haven’t read a single book in the last 12 months
The median Briton has read just three books in the past year
4 months ago - Article
Kanye West and Bianca Censori: Britons see the relationship as unhealthy
Yeezy is very unpopular in the UK
4 months ago - Article
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
YouGov/Cebr's monthly consumer confidence index for January 2025.
5 months ago - Article
Who are Britain’s traitors and faithfuls?
The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want
6 months ago - Article
How many Britons can play a musical instrument?
Piano and guitar are the instruments Britons are most likely to say they can play
6 months ago - Article
What TV quiz shows do Britons reckon they could win?
The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes
7 months ago - Article
YouGov acquires Yabble
YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.
9 months ago - Article
Four in ten Britons say they are likely to watch Harry Potter TV show
Harry Potter is still popular with younger Britons, but its creator is not
10 months ago - Article
John Humphrys - Oasis: How Much is Too Much?
John Humphrys - Oasis: How Much is Too Much?
10 months ago - Article
What are the best Taylor Swift songs and albums, according to fans
1989 dominates among British Swifties, while the race is tighter among American fans
11 months ago - Article
Eurotrack: should Israel be allowed to compete in Eurovision?
Many viewers say so – but often this is because of geography rather than politics
about 1 year ago - Article
Eurotrack: who is watching Eurovision 2024 and why?
Britons are most likely to say they will be watching for ironic reasons
about 1 year ago - Article
There WAS enough room on Titanic debris for Jack, say Britons
By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived
over 1 year ago - Article
The cost of theatre tickets is main reason people don’t go
While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months
over 1 year ago - Article
John Humphrys - Barbie and Ken… Who’s the Boss?
John Humphrys' weekly column for YouGov
almost 2 years ago - Article
Where do hamburgers come from?
Germans are more certain they are American than Americans are
almost 2 years ago - Article
Barbie dolls divide generations, with young Britons seeing a more positive impact
Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact
almost 2 years ago
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- Article
Britons back closer relationship with Europe as UK and EU reset relations
With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).
2025-05-20 - Article
Nine years after the EU referendum, where does public opinion stand on Brexit?
Most Britons see Brexit as having been more of a failure than a success, but they tend not to see trying to return as a priority
2025-06-19 - Article
EU Referendum: 'In' lead at 12
Latest EU referendum results 20th April – Remain in EU 45% (-), Leave EU 33% (-2)
2015-05-05 - Article
EU Referendum: 'In' lead at 10
Latest EU referendum results 20th April – Remain in EU 45% (-1), Leave EU 35% (-1)
2015-04-22 - Article
How do Britons feel about Brexit five years on?
55% of Britons now say it was wrong for the UK to leave the EU, with just 11% seeing Brexit as more of a success than a failure
2025-01-29 - Article
EU referendum: would no really mean no?
Voters are sceptical that a No vote in the coming EU referendum would lead to an unconditional departure from the EU
2015-08-20 - Article
Update: EU Cross Country poll
Majority of polled countries pessimistic about EU; Danes overtake Germans as favouring EU most
2012-04-01 - Article
What should the EU be?
A major YouGov study of citizens in 13 member countries looks at attitudes to the EU
2020-08-03 - Article
Cameron and the EU Budget
YouGov President, Peter Kellner, discusses Cameron's room for manoeuvre on the EU budget
2012-11-26 - Article
Four years after Brexit, what future forms of relationship with the EU would Britons support?
Rejoining the EU is the most popular option
2024-01-04 - Article
Opinion formers views on the EU
A majority (70%) of UK opinion formers back continued EU membership
2013-03-12 - Article
Euro opinion on Britain in EU
52% of Germans say EU is better off with UK , but 37% of French think the opposite
2013-02-03 - Article
Europeans say ‘yes’ to an independent Scotland in the EU
Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan
2014-06-02 - Article
PM and EU: Statesman or sleepwalker?
Will Cameron’s speech on the EU this week settle the issue of Europe or provoke political conflict?
2013-01-15 - Article
Brit and German opinion on the EU
49% of Brits would vote to leave the EU while 57% of Germans would vote to stay
2012-11-08 - Article
Will Britain vote to leave the EU?
Analysis: How would an EU referendum vote go - and should the PM or Miliband commit to one?
2012-05-21 - Article
Public divide on EU narrows
The number of Brits who say they would vote to leave the EU if a referendum were held has fallen
2013-01-17 - Article
Cameron’s EU tactics backfire
YouGov President, Peter Kellner, analyses David Cameron's approach to the EU
2013-05-17 - Article
Analysis: 36% of Brits would support an EU standing army
Despite Briton's general scepticism towards the EU and closer European integration, a surprisingly large minority would support an EU standing army
2015-11-27 - Article
Make English the EU's official second language
The majority of Northern Europeans want English to be the official second language of the EU
2013-07-26