All (405)
  • All (405)
  • Articles (205)
  • Surveys (200)
  • Trackers (0)
  • All (405)
  • Articles (205)
  • Surveys (200)
  • Trackers (0)
Categories
  • Select one or multiple categories.
Any Time
  • Pick a period
Olympics
68%

Olympics

Event
The most popular and the most famous sport event
Olympic Holidays
12%

Olympic Holidays

Brand
The 59th most popular and the 53rd most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics
51%

Paris 2024 Summer Olympics

Event
The 9th most popular and the 12th most famous sport event
Great Britain Olympic football team
33%

Great Britain Olympic football team

Sports Team
The 6th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
logoSkip to main content
Australia
France
Germany
Italy
Spain
Singapore
United States

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client
Public Data

Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business
Entertainment, arts, & culture
Health & science
International
Politics & current affairs
Retail & consumer
Society
Sport
Technology, digital & media
Travel & transport
All Topics
Elections

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025
Bundestagwahl 2025
U.S. Presidential Election 2024
Canadian Election 2025
UK General Election 2024
Voting Intention
For Business

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys
Serviced Surveys
Custom Research
Plan

Audience Intelligence

NEW: Shopper intelligence
FREE Profiles Lite
Global Profiles
Profiles
Activate

Campaign Activation

Audience Data
Track

Brands & Campaigns

FREE BrandIndex Lite
BrandIndex
Custom Trackers
YouGov for Business
Sign in

Members

I take surveys and earn points as a member of the YouGov panel.
Sign in as a member

Business

I access YouGov products and services as a business.
Sign in as a client
Sign up

Members

Join millions of others in sharing your opinion on politics, sport and more.
Sign up as a member

Business

Access audience intelligence, brand tracking and research about your sector.
Sign up as a client

Society

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • Support for assisted dying unmoved by the debateArticle

    Support for assisted dying unmoved by the debate

    Three quarters of Britons still think assisted dying should be legal in principle, with 72% supporting Kim Leadbeater’s proposals

    15 days ago
  • Measuring the Mandela effect: How many Britons share false memories?Article

    Measuring the Mandela effect: How many Britons share false memories?

    Half of Britons remember Colin Firth’s Mr Darcy emerging wet-shirted from a lake, even though it never happened

    21 days ago
  • Should dating apps let people filter by height?Article

    Should dating apps let people filter by height?

    Most Britons see verticality-based dating preferences as acceptable, but men and women split when it comes to weight

    23 days ago
  • How do Scots feel about Scottish banknotes?Article

    How do Scots feel about Scottish banknotes?

    While 66% of Scots have experienced difficulty using Scottish banknotes in the rest of the UK, just 25% would support their abolition

    29 days ago
  • Is it vulgar to talk about money?Article

    Is it vulgar to talk about money?

    Younger Britons are far more comfortable talking about money than their elders

    about 1 month ago
  • What is the state of Britain’s handwriting?Article

    What is the state of Britain’s handwriting?

    Joined-up handwriting is less common among younger Britons

    about 1 month ago
  • How strong are regional identities in Britain?Article

    How strong are regional identities in Britain?

    Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders

    about 1 month ago
  • Should you be allowed to marry your cousin?Article

    Should you be allowed to marry your cousin?

    Three quarters of Britons say no

    about 1 month ago
  • Only 7% of ethnic minority Britons have ever used the term “global majority”Article

    Only 7% of ethnic minority Britons have ever used the term “global majority”

    More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”

    about 1 month ago
  • Do Britons think ‘DEI’ initiatives have gone too far in the UK?Article

    Do Britons think ‘DEI’ initiatives have gone too far in the UK?

    While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT people

    about 2 months ago
  • How do Britons – and its Catholics – see the Catholic Church?Article

    How do Britons – and its Catholics – see the Catholic Church?

    87% of British Catholics say Pope Francis did a good job, while being more likely to see the church as too conservative than too liberal

    2 months ago
  • Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?Article

    Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?

    The generations are most split on swearing and slow walking

    2 months ago
  • How do Britons feel about swearing?Article

    How do Britons feel about swearing?

    57% of Britons say they swear at least most days, and young Britons are now more likely to have a positive than negative view of swearing

    2 months ago
  • One in eight Britons say it is ok to carpet a bathroomArticle

    One in eight Britons say it is ok to carpet a bathroom

    In which rooms do Britons endorse fabric flooring, and what do they themselves have?

    2 months ago
  • Is Charli XCX right to say we’re in the era of ‘free the nipple’?Article

    Is Charli XCX right to say we’re in the era of ‘free the nipple’?

    Women, and older women in particular, disapprove of visible female nipples

    3 months ago
  • How do Britons think couples should choose their married name?Article

    How do Britons think couples should choose their married name?

    Women taking their spouse’s surnames remains the most popular option for choosing married names, but alternatives are most popular among younger women

    3 months ago
  • What superpower would Britons pick?Article

    What superpower would Britons pick?

    Would you want to fly like an eagle, have the strength of twenty men, or run faster than the speed of sound? We asked the public to tell us the superpower they would want

    3 months ago
  • Zed or Zee? How pervasive are Americanisms in Britons' use of English?Article

    Zed or Zee? How pervasive are Americanisms in Britons' use of English?

    Younger Britons are the most likely to use Americanisms

    3 months ago
  • What do Britons think about zoos?Article

    What do Britons think about zoos?

    Public mostly see zoos as playing a positive role in animal welfare and conservation, but 51% would like to phase out the keeping of large animals in captivity

    3 months ago
  • What do Britons call their grandparents?Article

    What do Britons call their grandparents?

    There is more variation for Britain’s grans than its grandads

    3 months ago
logo

COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States
  • social image
  • social image
  • social image
  • social image
  • social image
COMPANY
  • About
  • Our team
  • Our panel
  • Methodology
  • Careers
  • Investor relations
  • Support
  • Contact us
GLOBAL SITES
  • Australia
  • France
  • Germany
  • Italy
  • Singapore
  • Spain
  • Switzerland
  • United States

Copyright © 2025 YouGov PLC. All Rights Reserved

  • Privacy & cookie policy
  • Terms and conditions
  • Public data license
  • Modern slavery act