Britons are sceptical that spending pledges can be achieved without Labour breaking its fiscal rules or manifesto tax promises

Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job

Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

Britons are split 28% to 28% on who would make the better prime minister

What is the one news story the British public have heard most about in the last few days?

We put the four main party leaders head to head

55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government

It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to

What is the one news story the British public have heard most about in the last few days?

Just 4% of Reform voters say they are likely to consider voting Labour

With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).

Only 11% of women, including just 22% of women who voted Labour last year, approve of the government’s record to date

Britons are most likely to think car washes and nail bars should have stricter immigration enforcement

Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises

Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas

Meghan popularity reaches lowest point to date

What is the one news story the British public have heard most about in the last few days?

What is the one news story the British public have heard most about in the last few days?

An analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 Australian federal election