Reform UK voters are the least likely to feel represented across five personal attributes

Twelve months into the job, Badenoch has convinced only 12% of Britons that she’s a prime minister in waiting

91% of Britons have a negative opinion of Prince Andrew, the most ever recorded by YouGov

The public give tougher sentences than the justice system

What is the one news story the British public have heard most about in the last few days?

Cost of living is the top issue for ethnic minority communities, while 69% see Reform UK as a racist party

A new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes social media regulation and banning political advertising from social platforms.

A wealth tax tops the list of measures the public would back

A new YouGov study of nine EU countries – Denmark, France, Germany, Italy, Lithuania, the Netherlands, Poland, Romania and Spain – examines how many people have been affected by the rising cost of living, and their economic expectations.

Although the group is twice as unpopular as it is popular

Consumer confidence didn't move in September 2025, although the underlying metrics did.

A new YouGov study of seven EU countries examines public attitudes to NATO and wider defence-related issues affecting the continent

What is the one news story the British public have heard most about in the last few days?

What is the one news story the British public have heard most about in the last few days?

To celebrate the launch of YouGov’s new European Political monthly survey, a new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes to the technology.

Roughly half of French and Italians feel the EU is going in the wrong direction, though support for leaving remains in the minority

Similarly, almost half of Britons say an apprenticeship prepares young people better for the future than a degree does

Most party leaders’ ratings are largely unchanged since before party conference season, though Zack Polanski is becoming more well-known

What is the one news story the British public have heard most about in the last few days?

Most secondary school teachers see it as a big problem in their school, and the majority also feel schools are doing as much as can be expected on the issue