Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p

YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.

A YouGov study examines how attitudes to British and English identity differ among white and ethnic minority adults in England

While six in ten Britons support net zero, there is much more limited public appetite for the kinds of policies that would help achieve it

The public tend to say the BBC director-general and CEO of news were right to resign

What is the one news story the British public have heard most about in the last few days?

YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

YouGov survey examines public desire to bring back historic punishments

The majority of Europeans are worried about climate change (62-76%)

Danes are more open to being naked in public than other Europeans, while the lifestyle is falling out of fashion with younger Germans

What is the one news story the British public have heard most about in the last few days?

Labour voters tend to say raising additional tax rate wouldn’t be a breach of election pledges

79% of Britons believe King has made the right decision

Reform UK voters are the least likely to feel represented across five personal attributes

Twelve months into the job, Badenoch has convinced only 12% of Britons that she’s a prime minister in waiting

91% of Britons have a negative opinion of Prince Andrew, the most ever recorded by YouGov

The public give tougher sentences than the justice system

What is the one news story the British public have heard most about in the last few days?

Cost of living is the top issue for ethnic minority communities, while 69% see Reform UK as a racist party

A new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes social media regulation and banning political advertising from social platforms.