Latest YouGov Westminster voting intention figures

YouGov Ratings explores what actors and musicians are more popular than the TV shows and bands they formed a part of

YouGov explores attitudes to the Great War 100 years on from the end of hostilities

Charities, individuals and food brands dominate the list

Only 12% would volunteer to serve, but rising numbers believe that another world war is unlikely

More than a third of Britons say they like the Merseyside Red team

We look at which beefing celebrities the public respects more

New data from YouGov Ratings shows that, whilst more people dislike Theresa May than like her, she still scores better than every other Prime Minister from the past 25 years

Young men are by far the most likely demographic to have bought Bitcoin – and to think they understand how it works

Our data suggests that the situation at Primark remains healthy, with its key brand perception metrics moving in a positive direction.