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Discover Key Insights on the UK General Election 2024

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Explore what the UK thinks

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  • Articles
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  • Surveys
  • How popular is Donald Trump in Europe? December 2025Article

    How popular is Donald Trump in Europe? December 2025

    YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain

    5 days ago
  • How popular are national leaders in Europe? December 2025Article

    How popular are national leaders in Europe? December 2025

    YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

    5 days ago
  • What news stories did Britons hear most about in 2025?Article

    What news stories did Britons hear most about in 2025?

    The Budget tops our list, although most of the top ten are international, rather than UK, news events

    5 days ago
  • Where do Europeans stand on the war in Ukraine at the end of 2025?Article

    Where do Europeans stand on the war in Ukraine at the end of 2025?

    The continent is divided in whether to keep supporting Ukraine or encouraging a negotiated peace, and suspect Donald Trump wants Russia to win

    6 days ago
  • Britons support trail hunting ban by 50% to 29%Article

    Britons support trail hunting ban by 50% to 29%

    YouGov examines support for measures announced in the government’s new animal welfare strategy

    7 days ago
  • Europeans and Americans say state pension systems are unaffordable – but don’t support reform optionsArticle

    Europeans and Americans say state pension systems are unaffordable – but don’t support reform options

    The majority in all countries also say that their national state pension is not generous enough

    7 days ago
  • How good was 2025 for Britons? And how do they feel about 2026?Article

    How good was 2025 for Britons? And how do they feel about 2026?

    Britons are split over whether 2025 was a good or average year for them, but think it was a bad year for the country

    12 days ago
  • YouGov News Tracker: 21 - 22 December 2025Article

    YouGov News Tracker: 21 - 22 December 2025

    What is the one news story the British public have heard most about in the last week?

    13 days ago
  • How many people intend to abstain from alcohol in January 2026?Article

    How many people intend to abstain from alcohol in January 2026?

    A new YouGov survey finds that 10% of Britons intend to go teetotal for the first month of 2026

    13 days ago
  • How many people intend to go vegan for January 2026?Article

    How many people intend to go vegan for January 2026?

    A new YouGov survey finds that 3% of Britons intend to go vegan for the first month of 2026.

    13 days ago
  • How do Britons feel about dancing?Article

    How do Britons feel about dancing?

    While 42% of Britons say they outright like to dance, just 7% say they’re prepared to get the dancing started

    16 days ago
  • What do you call the last Friday before Christmas?Article

    What do you call the last Friday before Christmas?

    The large majority of Britons don’t have a special name for the day – but in some areas ‘Mad Friday’ and ‘Black Eye Friday’ are relatively common

    18 days ago
  • How has political opinion changed over 2025?Article

    How has political opinion changed over 2025?

    Opinion towards the government has become more negative since January

    18 days ago
  • What New Year’s resolutions are Britons making for 2026?Article

    What New Year’s resolutions are Britons making for 2026?

    Health-related pledges top the list

    19 days ago
  • YouGov News Tracker: 14 - 15 December 2025Article

    YouGov News Tracker: 14 - 15 December 2025

    What is the one news story the British public have heard most about in the last few days?

    19 days ago
  • What do Europeans think about immigration?Article

    What do Europeans think about immigration?

    There are significant differences in attitudes towards ‘illegal’ and ‘legal’ migrants

    19 days ago
  • Political favourability ratings, December 2025Article

    Political favourability ratings, December 2025

    Kemi Badenoch’s favourability ratings improve, with more Britons seeing her positively than ever before

    20 days ago
  • How do Britons feel about Crimbo and other names for Christmas?Article

    How do Britons feel about Crimbo and other names for Christmas?

    Britons really dislike ‘Chrissie’ and ‘Crimble’, while tending to dislike ‘Crimbo’ and ‘holiday season’

    24 days ago
  • How do Scots feel about the major political issues, December 2025?Article

    How do Scots feel about the major political issues, December 2025?

    The economy and health are seen as the most important issues facing Scotland

    25 days ago
  • Half of workers still working from home at least some of the time in 2025Article

    Half of workers still working from home at least some of the time in 2025

    One in five say their employers’ policies have reduced the number of days they can work from home in the last two years

    26 days ago
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