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Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

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Discover Key Insights on the UK General Election 2024

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Explore what the UK thinks

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • Who thinks Keir Starmer is anti-immigration?Article

    Who thinks Keir Starmer is anti-immigration?

    It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to

    about 20 hours ago
  • YouGov News Tracker: 18-19 May 2025Article

    YouGov News Tracker: 18-19 May 2025

    What is the one news story the British public have heard most about in the last few days?

    about 21 hours ago
  • Britons think Labour is going after Reform UK voters – but are they interested?Article

    Britons think Labour is going after Reform UK voters – but are they interested?

    Just 4% of Reform voters say they are likely to consider voting Labour

    about 22 hours ago
  • Britons back closer relationship with Europe as UK and EU reset relationsArticle

    Britons back closer relationship with Europe as UK and EU reset relations

    With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).

    2 days ago
  • Does the government have a women problem?Article

    Does the government have a women problem?

    Only 11% of women, including just 22% of women who voted Labour last year, approve of the government’s record to date

    2 days ago
  • Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?Article

    Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?

    Most Britons say a drastic change in the steps taken to combat climate change is needed in order to avert its worst effects

    3 days ago
  • In which industries do Britons think immigration enforcement should be stricter?Article

    In which industries do Britons think immigration enforcement should be stricter?

    Britons are most likely to think car washes and nail bars should have stricter immigration enforcement

    6 days ago
  • Political favourability ratings, May 2025Article

    Political favourability ratings, May 2025

    Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises

    6 days ago
  • Few Britons think the prison system is working well, so what changes would they make?Article

    Few Britons think the prison system is working well, so what changes would they make?

    Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas

    7 days ago
  • Eurovision 2025: What do Britons think is in a winning song?Article

    Eurovision 2025: What do Britons think is in a winning song?

    51% of Britons say that it’s more important for the best song to win than for it to be fun

    8 days ago
  • Royal favourability trackers, May 2025Article

    Royal favourability trackers, May 2025

    Meghan popularity reaches lowest point to date

    8 days ago
  • YouGov News Tracker: 5-6 May 2025Article

    YouGov News Tracker: 5-6 May 2025

    What is the one news story the British public have heard most about in the last few days?

    9 days ago
  • YouGov News Tracker: 11-12 May 2025Article

    YouGov News Tracker: 11-12 May 2025

    What is the one news story the British public have heard most about in the last few days?

    9 days ago
  • YouGov was the most accurate pollster of the 2025 Australian federal electionArticle

    YouGov was the most accurate pollster of the 2025 Australian federal election

    An analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 Australian federal election

    9 days ago
  • Do Britons think Reform UK are here to say?Article

    Do Britons think Reform UK are here to say?

    43% of Britons expect the party will still be here in a decade, though 36% believe they’ll fade from politics

    9 days ago
  • Western Europeans reluctant to develop nuclear arsenalsArticle

    Western Europeans reluctant to develop nuclear arsenals

    There is also heavy opposition to US nuclear weapons being stationed on the continent

    10 days ago
  • Do Britons think ‘DEI’ initiatives have gone too far in the UK?Article

    Do Britons think ‘DEI’ initiatives have gone too far in the UK?

    While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT people

    13 days ago
  • Where do Britons stand on possible coalitions?Article

    Where do Britons stand on possible coalitions?

    83% of current Labour voters would support a Labour-Lib Dem coalition after the next election

    14 days ago
  • First YouGov voting intention in Wales since 2024 general election shows collapse in Labour supportArticle

    First YouGov voting intention in Wales since 2024 general election shows collapse in Labour support

    Plaid Cymru lead in race for next year’s Senedd election, with Labour on just 18%

    15 days ago
  • Many Europeans and Americans think World War 3 is imminentArticle

    Many Europeans and Americans think World War 3 is imminent

    But few Europeans think they can effectively defend themselves from attack

    16 days ago
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