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Discover Key Insights on the UK General Election 2024

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Explore what the UK thinks

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • England flag has become a racist symbol, say ethnic minority adultsArticle

    England flag has become a racist symbol, say ethnic minority adults

    Now a new YouGov study examines how the public have reacted to the flag raisings that took place this summer, particularly comparing the views between white and ethnic minority adults.

    about 5 hours ago
  • Political favourability ratings, November 2025Article

    Political favourability ratings, November 2025

    Ahead of the budget, Keir Starmer and Rachel Reeves’ favourability ratings fall to their lowest levels so far

    1 day ago
  • YouGov News Tracker: 16-17 November 2025Article

    YouGov News Tracker: 16-17 November 2025

    What is the one news story the British public have heard most about in the last few days?

    1 day ago
  • A snapshot of public opinion ahead of the 2025 BudgetArticle

    A snapshot of public opinion ahead of the 2025 Budget

    Amidst poor ratings for the government on the economy, some proposed Budget measures appear popular

    2 days ago
  • Government spending areas: perception vs realityArticle

    Government spending areas: perception vs reality

    With Rachel Reeves set to deliver her second budget at the end of November, a new YouGov survey investigates public perceptions of government spending across a number of sectors, to gauge whether they know where their tax money is ending up.

    3 days ago
  • Scottish political snapshot, November 2025Article

    Scottish political snapshot, November 2025

    The SNP are the party Scots are most likely to consider voting for, with the country near-split on independence

    4 days ago
  • How much does opposition to raising the basic rate of income tax vary by the level of increase?Article

    How much does opposition to raising the basic rate of income tax vary by the level of increase?

    Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p

    7 days ago
  • UK Advertisers of the Month for October: Vinted, Polestar and TikTok ShopArticle

    UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop

    YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.

    8 days ago
  • Race, heritage, and British / English identity: what do white and ethnic minority adults in England think?Article

    Race, heritage, and British / English identity: what do white and ethnic minority adults in England think?

    A YouGov study examines how attitudes to British and English identity differ among white and ethnic minority adults in England

    9 days ago
  • How far does the public support net zero?Article

    How far does the public support net zero?

    While six in ten Britons support net zero, there is much more limited public appetite for the kinds of policies that would help achieve it

    10 days ago
  • Is the BBC biased? What the public think following the Davie and Turness resignationsArticle

    Is the BBC biased? What the public think following the Davie and Turness resignations

    The public tend to say the BBC director-general and CEO of news were right to resign

    11 days ago
  • YouGov News Tracker: 9-10 November 2025Article

    YouGov News Tracker: 9-10 November 2025

    What is the one news story the British public have heard most about in the last few days?

    11 days ago
  • How popular are national leaders in Europe? October 2025Article

    How popular are national leaders in Europe? October 2025

    YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

    11 days ago
  • Do Britons support the return of corporal and capital punishment?Article

    Do Britons support the return of corporal and capital punishment?

    YouGov survey examines public desire to bring back historic punishments

    14 days ago
  • What are Europe's views on climate change ahead of COP30?Article

    What are Europe's views on climate change ahead of COP30?

    The majority of Europeans are worried about climate change (62-76%)

    15 days ago
  • What do Europeans think of public nudity?Article

    What do Europeans think of public nudity?

    Danes are more open to being naked in public than other Europeans, while the lifestyle is falling out of fashion with younger Germans

    15 days ago
  • YouGov News Tracker: 2-3 November 2025Article

    YouGov News Tracker: 2-3 November 2025

    What is the one news story the British public have heard most about in the last few days?

    16 days ago
  • What would count as Labour breaking their tax promises?Article

    What would count as Labour breaking their tax promises?

    Labour voters tend to say raising additional tax rate wouldn’t be a breach of election pledges

    17 days ago
  • Public back King stripping Andrew of prince titleArticle

    Public back King stripping Andrew of prince title

    79% of Britons believe King has made the right decision

    21 days ago
  • How well do Britons feel represented in advertising?Article

    How well do Britons feel represented in advertising?

    Reform UK voters are the least likely to feel represented across five personal attributes

    21 days ago
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