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Explore what the UK thinks

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • Article

    Overwhelming public support for toughening travel restrictions

    Britons are very supportive of measures such as forcing travellers to quarantine in hotels and even banning international flights completely

    about 2 hours ago
  • Article

    Voting Intention: Con 39%, Lab 38% (21-22 Jan)

    Latest YouGov Westminster voting intention figures

    about 3 hours ago
  • Article

    What white lies were Brits told as children? And which have they used themselves?  

    Santa’s naughty list is the top white lie British parents tell their children

    3 days ago
  • Article

    How do gamers perceive VR?

    In recent years, virtual reality has gained traction and credibility in the global gaming industry.

    3 days ago
  • Article

    Europe is becoming more pro-vaccine

    People in nine key European nations are noticeably more willing to get vaccinated against coronavirus

    3 days ago
  • Article

    Could you spot dyslexia in a child? Most teachers and parents think they could

    New research by YouGov looks into perceptions of support for dyslexic students and adults

    4 days ago
  • Article

    What do Britons think of the government’s handling of the COVID-19 pandemic?

    Six in ten say the Government has done a bad job handling the issue overall

    4 days ago
  • Article

    Britons’ attitudes toward national lockdown

    Many Britons feel that their fellow countrymen aren’t taking this lockdown as seriously as the first one

    5 days ago
  • Article

    Contrasting customers bring different outcomes for JD Sports and Sport Direct

    While JD Sports and Sports Direct may sell similar products, their customers remain very different.

    5 days ago
  • Article

    Has COVID-19 affected Brits’ and Americans’ love of travel?

    Given the disruption to the travel industry brought on by the pandemic – leading to reductions in the amount of traveling done last year – what has happened to travel interest among Brits and Americans during that time?

    6 days ago
  • Article

    Voting Intention: Con 38%, Lab 39% (13-14 Jan)

    Latest YouGov Westminster voting intention figures

    6 days ago
  • Article

    Which lockdown measures will people accept in future pandemics?

    Most people in a large global survey support banning foreign arrivals and handshakes, while social media crackdowns and rationing food is more controversial

    7 days ago
  • Article

    A quarter of parents say there have been times where they struggled to feed their children

    One in fourteen British parents also say they “always” or “often” find it difficult to provide food for their children during school holidays

    7 days ago
  • Article

    Global study: where do people believe in conspiracy theories?

    YouGov research shows that Britons are among the least likely to believe many global conspiracy theories

    7 days ago
  • Article

    John Humphrys - Covid and Poverty

    Emergencies, which we pray will be temporary, tend to shine a spotlight on problems that are permanent. So it is with Covid.

    10 days ago
  • Article

    How much difference does it make to people where a COVID vaccine was developed?

    People would feel most comfortable about coronavirus vaccines developed in Germany, Canada or the UK

    10 days ago
  • Article

    International study: How many people will take the COVID vaccine?

    Thai people, Britons and Danes are the most willing to take the vaccine

    10 days ago
  • Article

    How good are Britons at following COVID rules, compared to other countries?

    While the overwhelming majority of Britons say they’ve been following the rules, but there is reason to suspect many may be exaggerating…

    10 days ago
  • Article

    These brands had the most effective ad campaigns in the United Kingdom in 2020

    2020 has been a year of both challenges and opportunities for many of the UK’s major brands and effective advertising remains key to the survival for many. But who, according to YouGov data, has experienced the highest increase in advertising awareness over the past year?

    11 days ago
  • Article

    What times are Britons willing to get their COVID-19 vaccine?

    Many Britons would be willing to have their vaccine appointment late into the night and into the early morning

    12 days ago

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