Article
England flag has become a racist symbol, say ethnic minority adults
Now a new YouGov study examines how the public have reacted to the flag raisings that took place this summer, particularly comparing the views between white and ethnic minority adults.
about 5 hours agoArticle
Political favourability ratings, November 2025
Ahead of the budget, Keir Starmer and Rachel Reeves’ favourability ratings fall to their lowest levels so far
1 day agoArticle
YouGov News Tracker: 16-17 November 2025
What is the one news story the British public have heard most about in the last few days?
1 day agoArticle
A snapshot of public opinion ahead of the 2025 Budget
Amidst poor ratings for the government on the economy, some proposed Budget measures appear popular
2 days agoArticle
Government spending areas: perception vs reality
With Rachel Reeves set to deliver her second budget at the end of November, a new YouGov survey investigates public perceptions of government spending across a number of sectors, to gauge whether they know where their tax money is ending up.
3 days agoArticle
Scottish political snapshot, November 2025
The SNP are the party Scots are most likely to consider voting for, with the country near-split on independence
4 days agoArticle
How much does opposition to raising the basic rate of income tax vary by the level of increase?
Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p
7 days agoArticle
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.
8 days agoArticle
Race, heritage, and British / English identity: what do white and ethnic minority adults in England think?
A YouGov study examines how attitudes to British and English identity differ among white and ethnic minority adults in England
9 days agoArticle
How far does the public support net zero?
While six in ten Britons support net zero, there is much more limited public appetite for the kinds of policies that would help achieve it
10 days agoArticle
Is the BBC biased? What the public think following the Davie and Turness resignations
The public tend to say the BBC director-general and CEO of news were right to resign
11 days agoArticle
YouGov News Tracker: 9-10 November 2025
What is the one news story the British public have heard most about in the last few days?
11 days agoArticle
How popular are national leaders in Europe? October 2025
YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain
11 days agoArticle
Do Britons support the return of corporal and capital punishment?
YouGov survey examines public desire to bring back historic punishments
14 days agoArticle
What are Europe's views on climate change ahead of COP30?
The majority of Europeans are worried about climate change (62-76%)
15 days agoArticle
What do Europeans think of public nudity?
Danes are more open to being naked in public than other Europeans, while the lifestyle is falling out of fashion with younger Germans
15 days agoArticle
YouGov News Tracker: 2-3 November 2025
What is the one news story the British public have heard most about in the last few days?
16 days agoArticle
What would count as Labour breaking their tax promises?
Labour voters tend to say raising additional tax rate wouldn’t be a breach of election pledges
17 days agoArticle
Public back King stripping Andrew of prince title
79% of Britons believe King has made the right decision
21 days agoArticle
How well do Britons feel represented in advertising?
Reform UK voters are the least likely to feel represented across five personal attributes
21 days ago