ArticleHow are Britons coping with the cost of living at the end of 2024?
Six in ten Britons say they’ve had to make cuts due to cost of living pressures, with half of Britons expecting their financial situation to worsen in the next year
26 days ago- Article
According to the public, Labour’s first Budget was primarily about tax rises
Using our AI Topic Quantifier tool, YouGov examines exactly what the main takeaway for Britons was from the 2024 Labour Budget
about 2 months ago - Article
How have Britons reacted to Labour’s 2024 Budget?
The public are divided on its fairness, and few think it will leave the country better off
about 2 months ago - Article
What do Britons think of universal basic income in 2024?
Nearly half of Britons support introducing a universal basic income, but only a quarter think the government could afford it
2 months ago - Article
Four in ten renters and a quarter of mortgage holders are still feeling the pinch
One in nine renters say they are finding it “very difficult” to afford housing
2 months ago - Article
Britons tend to support Labour’s employment rights reforms
Two thirds of Britons support restricting zero hours contracts and extending right to flexible hours, but only 22% support removing turnout requirement for strike action
2 months ago - Article
YouGov acquires Yabble
YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.
3 months ago - Article
John Humphrys - WFH: a dream or a nightmare?
John Humphrys - WFH: a dream or a nightmare?
3 months ago - Article
How well do Britons understand inflation?
While three quarters say they understand it well, the number who can correctly interpret news on inflation is significantly lower
8 months ago - Article
Eurotrack: Economic outlook gloomy across Western Europe as 2024 begins
Seven country study finds that most think their national government is handling the cost of living crisis badly
12 months ago - Article
YouGov acquires CPS GfK
YouGov acquires CPS GfK, powering a dynamic new way for businesses to understand what the world thinks, wants, and buys
12 months ago - Article
Consumer confidence increases for the third month in a row
Consumer confidence rose for the third successive month, according to the latest YouGov/CEBR data.
about 1 year ago - Article
Most Britons oppose banks and building societies closing customer accounts for reputational reasons
How Britons feel about de-banking in the wake of the Farage/Coutts row.
over 1 year ago - Article
Most Britons oppose banks and building societies closing customer accounts for reputational reasons
How Britons feel about de-banking in the wake of the Farage/Coutts row.
over 1 year ago - Article
YouGov to acquire Consumer Panel Business of GfK SE
YouGov announces acquisition of GfK SE's Consumer Panel Business.
over 1 year ago - Article
How are Britons faring with rent and mortgages?
Most renters are struggling, and many with mortgages expect to do so in the next 12 months
over 1 year ago - Article
May 2023: Consumer confidence rises – but outlook for job security and business activity declines
YouGov/CEBR consumer confidence data for May 2023.
over 1 year ago - Article
May 2023: Consumer confidence rises – but outlook for job security and business activity declines
YouGov/CEBR consumer confidence data for May 2023.
over 1 year ago - Article
Consumer confidence falls for the first time in 2023
Consumer confidence fell in March 2023, according to the newest YouGov/Cebr data.
over 1 year ago - Article
Positivity towards the government’s handling of the economy is ticking up
The proportion of Britons who think the government is handling the economy well has grown, while headline grabbing immigration policies do little to shift public opinion
almost 2 years ago
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YouGov referendum prediction: YES 46%, NO 54%
YouGov predicts that No has won Scotland’s referendum with 54% of the vote
2014-09-18 - Article
'No' campaign lead at 4 in Scottish referendum
With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign
2014-09-11 - Article
Public unimpressed by Cameron on Scotland Referendum
Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner
2014-09-15 - Article
England’s awkward answer to the West Lothian Question
England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...
2014-10-20 - Article
UK Opinion Formers Expect A No Vote In Scotland Referendum
A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.
2014-01-14 - Article
10 years after the Scottish independence referendum, Britons want Scotland to stay
Fewer say they would be actively upset if Scotland left, however
2024-09-18 - Article
British public opposes a second referendum by almost 2 to 1
Most of the country oppose a second EU referendum, even if Scotland were to become independent
2016-06-29 - Article
Support for Scottish independence jumps to 47%
For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...
2014-09-02 - Article
Labour ahead of SNP in Scotland for first time since independence referendum
The No side continues to lead on referendum voting intention
2024-04-10 - Article
Labour and Conservatives neck and neck on tax
The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied
2014-09-13 - Article
63% expect Scotland to remain in UK
With less than 100 days to go until the Scottish independence referendum, most people – including Scots – expect the Union to stay together
2014-06-11 - Article
Analysis: Why the UK might end up voting for Brexit
The fundamentals favour a vote to stay in the EU – but campaign dramas and crises in the EU could easily make the status quo less appealing
2015-11-16 - Article
Doubts over President Obama have not reached Britain
<strapline> <text> Full poll results can be found here. Image: Getty
2014-06-06 - Article
Scottish independence: ‘yes’ at 34%, ‘no’ at 52%
Support for Scottish independence gains one point from January, but 52% would still say ‘no’ With seven months to go until the referendum on Scottish independence, a YouGov poll tracking how Scots would vote finds little change since January. Then, as now, 52% would say ‘no’ to Scottish independence while ...
2014-02-07 - Article
Scotland: SNP lead at 21
The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points
2015-02-03 - Article
Scots against lowering voting age
49% of Scots are against allowing 16 and 17 year olds to vote in UK elections
2012-11-05 - Article
Have the Tories lost their advantage among women?
Not all revolutions happen suddenly. Some are slow but remorseless. But one of these may be under way, concerning the politics of gender
2013-12-17 - Article
What would make the Scots change their mind about independence?
Re-joining the EU is most compelling to current No voters, while Yes voters would be more swayed by cost-of-living fears
2022-10-21 - Article
Most Labour members believe the party should back a second referendum on Scottish independence
One in three think Scotland should be an independent country
2021-04-15 - Article
A Northern Powerhouse: Does It Make Sense?
John Humphrys asks: is the idea of a 'Northern Powerhouse' a good one?
2014-06-23