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Scotland

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MND Scotland
28%

MND Scotland

Not-for-profit
The 135th most popular and the 149th most famous charity & organisation
Scotland on Sunday
7%

Scotland on Sunday

Newspaper
The 28th most popular and the 27th most famous newspaper
A History of Scotland
15%

A History of Scotland

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The 805th most popular and the 880th most famous all-time TV programme
Bank of Scotland
41%

Bank of Scotland

Brand
The 12th most popular and the 15th most famous consumer bank & financial service provider
Shelter Scotland
32%

Shelter Scotland

Not-for-profit
The 127th most popular and the 138th most famous charity & organisation
BBC Radio Scotland
25%

BBC Radio Scotland

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The 32nd most popular and the 31st most famous radio station
National Trust for Scotland
41%

National Trust for Scotland

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The 105th most popular and the 98th most famous charity & organisation
Royal Bank of Scotland
41%

Royal Bank of Scotland

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The 13th most popular and the 10th most famous consumer bank & financial service provider
  • Europeans would welcome an independent Scotland into the EUArticle

    Europeans would welcome an independent Scotland into the EU

    A majority in Denmark, France, Germany, Italy and Spain would support allowing an independent Scotland to join

    2025-07-15
  • Scotland March 2025 snapshotArticle

    Scotland March 2025 snapshot

    Attitudes on Scotland’s leaders and the most important issues facing the country

    2025-03-27
  • How do Scots feel about the major political issues, December 2025?Article

    How do Scots feel about the major political issues, December 2025?

    The economy and health are seen as the most important issues facing Scotland

    2025-12-11
  • If Scotland became independent, would Scotland be financially better off?Tracker

    If Scotland became independent, would Scotland be financially better off?

    Economically, do you think Scotland would be financially better off or worse off if Scotland became independent, or would it make it difference?

    Last update: 2025-12-04
  • 10 years after the Scottish independence referendum, Britons want Scotland to stayArticle

    10 years after the Scottish independence referendum, Britons want Scotland to stay

    Fewer say they would be actively upset if Scotland left, however

    2024-09-18
  • How happy or unhappy are you that Scotland has qualified for the 2026 FIFA World Cup?Survey Results

    How happy or unhappy are you that Scotland has qualified for the 2026 FIFA World Cup?

    2025-11-19
  • What do Scots think the new UK government means for Scotland?Article

    What do Scots think the new UK government means for Scotland?

    Most say the new UK government doesn’t understand issues facing Scotland, but only one in seven think it’s a downgrade on its predecessor

    2024-08-28
  • Housing | YouGov / Shelter Scotland Survey Results 250922Survey Results

    Housing | YouGov / Shelter Scotland Survey Results 250922

    YouGov poll of 1069 adults (18+) in Scotland asking about housing

    2025-10-02
  • Ed Miliband no more admired in ScotlandArticle

    Ed Miliband no more admired in Scotland

    Ed Miliband's leadership rating is as bad in Scotland as in England and Wales

    2014-09-04
  • Scotland Trackers | YouGov Scotland Survey Results 250311Survey Results

    Scotland Trackers | YouGov Scotland Survey Results 250311

    YouGov poll of 1012 adults in Scotland (16+)

    2025-03-27
  • Scotland Trackers | YouGov Scotland Survey Results 250321Survey Results

    Scotland Trackers | YouGov Scotland Survey Results 250321

    YouGov poll of 1043 adults in Scotland (16+)

    2025-03-27
  • Plimsolls, pumps or something else: what do Britons call school canvas trainers?Article

    Plimsolls, pumps or something else: what do Britons call school canvas trainers?

    Plimsolls are the most common term, but they’re called pumps in the North West and West Midlands, while the West Country and Scotland have their own variations

    2025-08-15
  • Scotland: SNP lead at 21Article

    Scotland: SNP lead at 21

    The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points

    2015-02-03
  • Is Scotland similar to Scandinavian nations?Article

    Is Scotland similar to Scandinavian nations?

    Scottish nationalists see more in common with the Nordic nations than with England, but Swedes and Danes don’t see Scotland as distinctly similar to them compared to England

    2023-02-13
  • England and Wales would vote to keep ScotlandArticle

    England and Wales would vote to keep Scotland

    The majority of English and Welsh people say that Scotland should not be an independent country

    2013-11-27
  • Europeans say ‘yes’ to an independent Scotland in the EUArticle

    Europeans say ‘yes’ to an independent Scotland in the EU

    Voters in six EU member states think an independent Scotland should be allowed to join the EU – but many reject the idea of a fast-track membership plan

    2014-06-02
  • GB support for Scottish independenceTracker

    GB support for Scottish independence

    Do you support or oppose Scotland becoming a country independent from the rest of the United Kingdom?

    Last update: 2025-07-22
  • Why the Labour centrists stand a better chance in ScotlandArticle

    Why the Labour centrists stand a better chance in Scotland

    Scottish Labour's more centrist membership could prevent a Corbynite takeover of the Labour leadership in Scotland

    2017-09-13
  • Scottish attitudes to the British EmpireArticle

    Scottish attitudes to the British Empire

    Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire

    2025-01-29
  • If Scotland became independent, would England and Wales be financially better off?Tracker

    If Scotland became independent, would England and Wales be financially better off?

    Economically, do you think England and Wales would be financially better off or worse off if Scotland became independent, or would it make no difference?

    Last update: 2025-12-04
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  • Half of workers still working from home at least some of the time in 2025Article

    Half of workers still working from home at least some of the time in 2025

    One in five say their employers’ policies have reduced the number of days they can work from home in the last two years

    4 days ago
  • The YouGov Big Survey on Christmas: The cost of ChristmasBig survey

    The YouGov Big Survey on Christmas: The cost of Christmas

    The YouGov Big Survey on Christmas looks at the financial aspects of Christmas and how much Britons spend over the holiday

    16 days ago
  • How much does opposition to raising the basic rate of income tax vary by the level of increase?Article

    How much does opposition to raising the basic rate of income tax vary by the level of increase?

    Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p

    30 days ago
  • UK Advertisers of the Month for October: Vinted, Polestar and TikTok ShopArticle

    UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop

    YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.

    about 1 month ago
  • What tax reforms would Britons support?Article

    What tax reforms would Britons support?

    A wealth tax tops the list of measures the public would back

    about 2 months ago
  • European Political Monthly: Europeans and the cost of livingArticle

    European Political Monthly: Europeans and the cost of living

    A new YouGov study of nine EU countries – Denmark, France, Germany, Italy, Lithuania, the Netherlands, Poland, Romania and Spain – examines how many people have been affected by the rising cost of living, and their economic expectations.

    about 2 months ago
  • Who do Britons think are overpaid and underpaid?Article

    Who do Britons think are overpaid and underpaid?

    Belief that junior doctors are underpaid has fallen since their pay award last year

    4 months ago
  • Britons are reluctant to invest in the stock marketArticle

    Britons are reluctant to invest in the stock market

    With the government shelving a reduction in the cash ISA limit, our poll finds it could have prompted 28% of those affected to transfer savings to a stocks and shares ISA

    5 months ago
  • June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorateArticle

    June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate

    Consumer confidence fell in June 2025, according to the latest YouGov/Cebr data.

    5 months ago
  • Where do Britons stand on tax and spending ahead of the 2025 Spending Review?Article

    Where do Britons stand on tax and spending ahead of the 2025 Spending Review?

    Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

    6 months ago
  • Consumer confidence sees a slight dip as household finance measures deteriorateArticle

    Consumer confidence sees a slight dip as household finance measures deteriorate

    Consumer confidence measures for March 2025.

    8 months ago
  • How are Britons coping with the cost of living in March 2025?Article

    How are Britons coping with the cost of living in March 2025?

    81% of Britons say the government is badly handling the cost of living

    9 months ago
  • Where does public opinion stand after the 2025 Spring Statement?Article

    Where does public opinion stand after the 2025 Spring Statement?

    70% of Britons think the government is managing the economy badly, with few expecting them to meet their economic targets

    9 months ago
  • Where do Britons stand on the economy and public spending ahead of Rachel Reeves’ first spring statement?Article

    Where do Britons stand on the economy and public spending ahead of Rachel Reeves’ first spring statement?

    73% of Britons think the government is managing the economy badly, with the public tending to think the government taxes and spends too much

    9 months ago
  • YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemicArticle

    YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic

    YouGov/Cebr's monthly consumer confidence index for January 2025.

    10 months ago
  • How do Britons think the economy is doing in January 2025?Article

    How do Britons think the economy is doing in January 2025?

    78% of Britons say the economy is in a bad state, with just 13% believing Reeves is doing a good job as chancellor

    11 months ago
  • How are Britons coping with the cost of living at the end of 2024?Article

    How are Britons coping with the cost of living at the end of 2024?

    Six in ten Britons say they’ve had to make cuts due to cost of living pressures, with half of Britons expecting their financial situation to worsen in the next year

    about 1 year ago
  • According to the public, Labour’s first Budget was primarily about tax risesArticle

    According to the public, Labour’s first Budget was primarily about tax rises

    Using our AI Topic Quantifier tool, YouGov examines exactly what the main takeaway for Britons was from the 2024 Labour Budget

    about 1 year ago
  • How have Britons reacted to Labour’s 2024 Budget?Article

    How have Britons reacted to Labour’s 2024 Budget?

    The public are divided on its fairness, and few think it will leave the country better off

    about 1 year ago
  • What do Britons think of universal basic income in 2024?Article

    What do Britons think of universal basic income in 2024?

    Nearly half of Britons support introducing a universal basic income, but only a quarter think the government could afford it

    about 1 year ago
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