ArticleUK Advertisers of the Month for November: John Lewis, Marks & Spencer, and Baileys
Discover how John Lewis, Marks & Spencer, and Baileys topped UK Ad Awareness in November 2025 with festive campaigns, seasonal launches, and retail promotions, according to YouGov BrandIndex data.
4 days ago- Article
Are Britons open to buying refurbished tech?
61% of Britons say they would be willing to buy refurbished devices, though they’d prefer a brand new one
8 days ago - Big survey
The YouGov Big Survey on Christmas: The cost of Christmas
The YouGov Big Survey on Christmas looks at the financial aspects of Christmas and how much Britons spend over the holiday
15 days ago - Big survey
The YouGov Big Survey on Christmas: Present shopping and giving
The YouGov Big Survey on Christmas looks at when Britons do their Christmas shopping and who they buy presents
15 days ago - Article
Half of Britons say they won’t buy an Advent calendar this year – but younger adults are more likely to treat themselves
As the festive season approaches, new YouGov research finds that almost half of Britons (48%) say they will buy a calendar for at least one person this year, with younger adults being far more enthusiastic.
19 days ago - Article
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.
about 1 month ago - Article
How well do Britons feel represented in advertising?
Reform UK voters are the least likely to feel represented across five personal attributes
about 1 month ago - Article
Consumer confidence was static in September 2025
Consumer confidence didn't move in September 2025, although the underlying metrics did.
about 2 months ago - Article
Britons are reluctant to invest in the stock market
With the government shelving a reduction in the cash ISA limit, our poll finds it could have prompted 28% of those affected to transfer savings to a stocks and shares ISA
5 months ago - Article
After a shaky start to the year, consumer confidence bounced back in February 2025
Consumer confidence rebounded in February 2025.
9 months ago - Article
Ethical shopping: for how many consumers is it a top priority?
Few Britons say social or ethical considerations are a top factor in their choices
9 months ago - Article
Four in ten renters and a quarter of mortgage holders are still feeling the pinch
One in nine renters say they are finding it “very difficult” to afford housing
about 1 year ago - Article
One in five Britons would try lab-grown human meat
YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic
over 1 year ago - Article
As the general election approaches, public attitudes on the cost of living remain very negative
Inflation may be down, but Britons are no less likely to say they are struggling with the cost of living
over 1 year ago - Article
How much should you spend on a wedding gift?
The public’s price advice is clear
almost 2 years ago - Article
John Humphrys – Time to start cashing in our coins?
John Humphrys' weekly column for YouGov
almost 2 years ago - Article
How are the public reducing their household energy use in winter 2023?
Most Britons are still cutting back on energy use in some way
almost 2 years ago - Article
Half of Britons say they will spend less on Christmas 2023 due to cost of living
The gift budget is the most likely to see cuts
about 2 years ago - Article
Most Britons oppose banks and building societies closing customer accounts for reputational reasons
How Britons feel about de-banking in the wake of the Farage/Coutts row.
over 2 years ago - Article
How are Britons faring with rent and mortgages?
Most renters are struggling, and many with mortgages expect to do so in the next 12 months
over 2 years ago
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YouGov referendum prediction: YES 46%, NO 54%
YouGov predicts that No has won Scotland’s referendum with 54% of the vote
2014-09-18 - Article
'No' campaign lead at 4 in Scottish referendum
With less than a week to go, the No campaign has moved back into the lead in Scotland’s referendum campaign
2014-09-11 - Article
Public unimpressed by Cameron on Scotland Referendum
Of all the political leaders involved in the Scottish Referendum campaign, the public is least impressed by David Cameron's contributions – while Alex Salmond is seen as the most effective campaigner
2014-09-15 - Article
England’s awkward answer to the West Lothian Question
England’s politicians are caught between a rock and a hard place. The fallout from Scotland’s referendum makes more urgent the need for a new settlement on who should decide laws and policies that affect only England. On the other hand, the complex and time-consuming process of arriving at such a ...
2014-10-20 - Article
UK Opinion Formers Expect A No Vote In Scotland Referendum
A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum.
2014-01-14 - Article
British public opposes a second referendum by almost 2 to 1
Most of the country oppose a second EU referendum, even if Scotland were to become independent
2016-06-29 - Article
Support for Scottish independence jumps to 47%
For six months, Alex Salmond seemed to be heading for a heavy defeat. Successive YouGov polls on Scotland’s coming referendum showed the ‘no’ vote leading ‘yes’ by at least 16 points. Our last poll, in mid-August, reported the narrowest lead yet, but still a substantial 14 points. In ...
2014-09-02 - Article
Labour and Conservatives neck and neck on tax
The Conservatives outperform Labour in key areas – but on the issue of tax the parties are tied
2014-09-13 - Article
10 years after the Scottish independence referendum, Britons want Scotland to stay
Fewer say they would be actively upset if Scotland left, however
2024-09-18 - Article
Labour ahead of SNP in Scotland for first time since independence referendum
The No side continues to lead on referendum voting intention
2024-04-10 - Article
63% expect Scotland to remain in UK
With less than 100 days to go until the Scottish independence referendum, most people – including Scots – expect the Union to stay together
2014-06-11 - Article
Analysis: Why the UK might end up voting for Brexit
The fundamentals favour a vote to stay in the EU – but campaign dramas and crises in the EU could easily make the status quo less appealing
2015-11-16 - Article
Doubts over President Obama have not reached Britain
<strapline> <text> Full poll results can be found here. Image: Getty
2014-06-06 - Article
Scottish independence: ‘yes’ at 34%, ‘no’ at 52%
Support for Scottish independence gains one point from January, but 52% would still say ‘no’ With seven months to go until the referendum on Scottish independence, a YouGov poll tracking how Scots would vote finds little change since January. Then, as now, 52% would say ‘no’ to Scottish independence while ...
2014-02-07 - Article
Scottish attitudes to the British Empire
Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire
2025-01-29 - Article
Scotland: SNP lead at 21
The Scottish National Party has retained its lead in Scotland – and on the question of Scottish independence, Yes leads No by 4 points
2015-02-03 - Article
Scots against lowering voting age
49% of Scots are against allowing 16 and 17 year olds to vote in UK elections
2012-11-05 - Article
Have the Tories lost their advantage among women?
Not all revolutions happen suddenly. Some are slow but remorseless. But one of these may be under way, concerning the politics of gender
2013-12-17 - Article
What would make the Scots change their mind about independence?
Re-joining the EU is most compelling to current No voters, while Yes voters would be more swayed by cost-of-living fears
2022-10-21 - Article
Most Labour members believe the party should back a second referendum on Scottish independence
One in three think Scotland should be an independent country
2021-04-15