A new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes social media regulation and banning political advertising from social platforms.

To celebrate the launch of YouGov’s new European Political monthly survey, a new YouGov study of seven EU countries – France, Germany, Italy, the Netherlands, Poland, Romania and Spain – examines public attitudes to the technology.

Two thirds say they ever use AI, and one in seven have engaged in potentially cheating behaviour

Most Britons support the new rules, even though only a small minority think they will be effective

One in nine Britons who use AI for factfinding on a daily basis say they have "never" encountered it hallucinating

YouGov/Reuters 2025 Digital News Report is out now.

Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issues

Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it

Facebook is seen as the archetype of a social media platform, but others are more divisive

What does and doesn't count as art, according to the general public.

Half of Britons think sport and US politics get too much coverage, with the public tending to see science and lighthearted stories as underreported on

Most UK users say the platform gives too much freedom to post harmful and offensive content

TikTok has reached a third of young Britons with election content

Parents of under-16s themselves, however, tend to be opposed

Few Britons think the positives would outweigh the negatives – although there are some tasks they tend to think it would be ok to allow AI to do

Young workers are the most likely to have turned their Zoom meeting into a Zoom pee-ting

John Humphrys' weekly column for YouGov

Public attitudes on artificial intelligence tend to be neutral to pessimistic

Almost half now say there is too much freedom to post whatever you want on the platform

There has been a 10pt increase in the number who see artificial intelligence as a top threat to human survival