- Article
What do women want men to know about what it is like being a woman in Britain?
YouGov asks more than a thousand women to share what they think men are missing
about 20 hours ago - Article
How do Britons feel about Halloween?
28% of Britons will celebrate Halloween this year, but the public overall tends to prefer Bonfire Night
5 days ago - Article
How do Britons define ‘woke’ in their own words?
Using our AI Topic Quantifier tool, YouGov examines exactly what the public think the political catchphrase means
13 days ago - Article
Should we stop setting the clocks back?
Britons are divided on whether or not to keep daylight saving time
14 days ago - Article
Four in ten renters and a quarter of mortgage holders are still feeling the pinch
One in nine renters say they are finding it “very difficult” to afford housing
19 days ago - Article
Visible representation: who do young LGBTQ+ Britons say helped them growing up?
Nine in ten young LGBTQ+ Britons say there have been queer people in their personal lives as teenagers and onwards, and a similar number were aware of LGBTQ+ public figures as well
about 1 month ago - Article
John Humphrys - Has life improved over the last generation?
John Humphrys - Has life improved over the last generation?
about 1 month ago - Article
Who do Britons trust to tell the truth?
Most Britons trust doctors, scientists, teachers and judges, but Reform UK voters have significantly less trust in most institutions
about 2 months ago - Article
Far more Britons eat dinner on the sofa than in other Western countries
Across the West, most people are now watching video content as they eat their dinner
2 months ago - Article
Britons are as likely to eat dinner on the sofa as they are at a dining table
Video content has also become an integral part of the British dinnertime
2 months ago - Article
28% of parents say they are finding it difficult to afford uniforms and back to school supplies
One in five also say they find it difficult to afford to feed their children during the school holidays
2 months ago - Article
What is the fairest way for couples to split household bills?
One in three cohabiting working couples where one partner is earning notably more than the other nevertheless say they split the bills 50-50
2 months ago - Article
EuroTrack: what are Western Europeans’ favourite cuisines?
British cuisine does not fare well on the continent
2 months ago - Article
The scone pronunciation map of Britain
Is it scone as in ‘bone’, or scone as in ‘gone’?
3 months ago - Article
What has five years of measuring Britain's mood weekly shown?
On average, women - and young women in particular - are more likely to report feeling stressed and sad
3 months ago - Article
Bread, chicken and beef burgers, but please, no aubergine steaks: Britain’s favourite BBQ foods
Chicken skewers, bread rolls and chicken breast are the most liked BBQ items, but sausages are the most loved by Britons
3 months ago - Article
One in five Britons would try lab-grown human meat
YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic
3 months ago - Article
What is the British public's favourite kind of weather?
Young people in particular have some surprising preferences
3 months ago - Article
What do young LGBTQ+ Britons think of Pride Month?
Three in ten intend to attend a Pride event this month
4 months ago - Article
Would Britons rather be stuck in a forest with a man or a bear?
53% of women aged 18-29 choose the bear
6 months ago