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  • The great sheet washing divide: which group are you in?Article

    The great sheet washing divide: which group are you in?

    The British public is divided into three main groups on the topic of bed sheet washing: the "Weekly washers", the "Two-weekers", and those who launder less often than that... the "Au naturels".

    2014-08-27
  • How often do Britons change their bedsheets?Article

    How often do Britons change their bedsheets?

    A quarter of young people wait at least a month before cleaning their bed linens

    2022-11-04
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Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

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Discover Key Insights on the UK General Election 2024

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Politics & current affairs

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  • In which industries do Britons think immigration enforcement should be stricter?Article

    In which industries do Britons think immigration enforcement should be stricter?

    Britons are most likely to think car washes and nail bars should have stricter immigration enforcement

    about 20 hours ago
  • Political favourability ratings, May 2025Article

    Political favourability ratings, May 2025

    Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises

    about 22 hours ago
  • Few Britons think the prison system is working well, so what changes would they make?Article

    Few Britons think the prison system is working well, so what changes would they make?

    Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas

    2 days ago
  • Royal favourability trackers, May 2025Article

    Royal favourability trackers, May 2025

    Meghan popularity reaches lowest point to date

    3 days ago
  • YouGov News Tracker: 5-6 May 2025Article

    YouGov News Tracker: 5-6 May 2025

    What is the one news story the British public have heard most about in the last few days?

    4 days ago
  • YouGov News Tracker: 11-12 May 2025Article

    YouGov News Tracker: 11-12 May 2025

    What is the one news story the British public have heard most about in the last few days?

    4 days ago
  • YouGov was the most accurate pollster of the 2025 Australian federal electionArticle

    YouGov was the most accurate pollster of the 2025 Australian federal election

    An analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 Australian federal election

    4 days ago
  • Do Britons think Reform UK are here to say?Article

    Do Britons think Reform UK are here to say?

    43% of Britons expect the party will still be here in a decade, though 36% believe they’ll fade from politics

    4 days ago
  • Where do Britons stand on possible coalitions?Article

    Where do Britons stand on possible coalitions?

    83% of current Labour voters would support a Labour-Lib Dem coalition after the next election

    9 days ago
  • First YouGov voting intention in Wales since 2024 general election shows collapse in Labour supportArticle

    First YouGov voting intention in Wales since 2024 general election shows collapse in Labour support

    Plaid Cymru lead in race for next year’s Senedd election, with Labour on just 18%

    10 days ago
  • How YouGov's seat projection fared at the 2025 Canadian federal electionArticle

    How YouGov's seat projection fared at the 2025 Canadian federal election

    YouGov produced the first publicly available MRP in a Canadian election. Overall, we are pleased with how the model performed on three key measures.

    14 days ago
  • Labor to win with an increased majority in YouGov's final MRP of the Australian electionArticle

    Labor to win with an increased majority in YouGov's final MRP of the Australian election

    Central projection: Labor 84 seats; Coalition 47 seats; Independent 14; Greens 3; KAP 1; Centre Alliance 1

    17 days ago
  • How do Conservative and Reform UK voters feel about a possible merger of the two parties?Article

    How do Conservative and Reform UK voters feel about a possible merger of the two parties?

    Less than half the voters of either party would support folding the Conservatives and Reform UK into one

    17 days ago
  • Where do Britons see politicians, parties and themselves on the left-right spectrum?Article

    Where do Britons see politicians, parties and themselves on the left-right spectrum?

    And how does that compare to the views of political scientists?

    18 days ago
  • YouGov News Tracker: 27-28 April 2025Article

    YouGov News Tracker: 27-28 April 2025

    What is the one news story the British public have heard most about in the last few days?

    19 days ago
  • Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majorityArticle

    Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majority

    YouGov’s final update of the 2025 Canadian election MRP model suggests the Liberals the Liberals will win between 170 seats and 204 seats, with a central estimate of 185.

    22 days ago
  • Combined authority mayoral elections 2025: where does voting intention stand?Article

    Combined authority mayoral elections 2025: where does voting intention stand?

    Reform UK have clear leads in inaugural races for Lincolnshire and Hull mayors

    22 days ago
  • First YouGov MRP of 2025 Canadian federal election shows Liberals on track to win a modest majorityArticle

    First YouGov MRP of 2025 Canadian federal election shows Liberals on track to win a modest majority

    YouGov’s first projection of the 2025 Canadian federal election is a Liberal majority of 20, which would see Prime Minister Carney return to 24 Sussex with small but very workable government majority.

    24 days ago
  • YouGov News Tracker: 21-22 April 2025Article

    YouGov News Tracker: 21-22 April 2025

    What is the one news story the British public have heard most about in the last few days?

    24 days ago
  • Earth Day 2025: Where do Britons stand on climate change?Article

    Earth Day 2025: Where do Britons stand on climate change?

    Although just 4% of Britons believe that the climate is not changing, public scepticism towards climate policy is increasing

    30 days ago
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