Article
Measuring the Mandela effect: How many Britons share false memories?
Half of Britons remember Colin Firth’s Mr Darcy emerging wet-shirted from a lake, even though it never happened
1 day agoArticle
Should dating apps let people filter by height?
Most Britons see verticality-based dating preferences as acceptable, but men and women split when it comes to weight
3 days agoArticle
Where do Britons stand on tax and spending ahead of the 2025 Spending Review?
Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing
4 days agoArticle
How do Scots feel about Scottish banknotes?
While 66% of Scots have experienced difficulty using Scottish banknotes in the rest of the UK, just 25% would support their abolition
8 days agoArticle
How are the government handling the key issues in mid-2025?
Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job
9 days agoArticle
Seven months in, what do Britons think of Kemi Badenoch’s leadership, and would another leader be doing better?
Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state
10 days agoArticle
Who would be a better PM: Angela Rayner or Nigel Farage?
Britons are split 28% to 28% on who would make the better prime minister
10 days agoArticle
Net favourability towards Israel reaches new lows in key Western European countries
Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified
11 days agoArticle
Is it vulgar to talk about money?
Younger Britons are far more comfortable talking about money than their elders
12 days agoArticle
What is the state of Britain’s handwriting?
Joined-up handwriting is less common among younger Britons
15 days agoArticle
How strong are regional identities in Britain?
Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders
16 days agoArticle
YouGov News Tracker: 26-27 May 2025
What is the one news story the British public have heard most about in the last few days?
17 days agoArticle
Only 7% of ethnic minority Britons have ever used the term “global majority”
More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”
17 days agoArticle
Who would be the best prime minister? May 2025
We put the four main party leaders head to head
18 days agoArticle
Reform UK and Green voters are more optimistic about their parties’ ability to make a difference
55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government
23 days agoArticle
Who thinks Keir Starmer is anti-immigration?
It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to
24 days agoArticle
YouGov News Tracker: 18-19 May 2025
What is the one news story the British public have heard most about in the last few days?
24 days agoArticle
Britons think Labour is going after Reform UK voters – but are they interested?
Just 4% of Reform voters say they are likely to consider voting Labour
24 days agoArticle
Britons back closer relationship with Europe as UK and EU reset relations
With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).
25 days ago