55% of Reform UK voters believe a Reform UK government would make a very positive difference to the UK, while just 22% of Labour voters would say the same of a Labour government

It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to

What is the one news story the British public have heard most about in the last few days?

Just 4% of Reform voters say they are likely to consider voting Labour

With the UK and EU putting the finishing touches to a new trade deal, a YouGov survey - conducted over the weekend - reveals that most Britons think that Brexit has been more of a failure than a success (62%) and that it was wrong to vote to leave the EU (56%).

Only 11% of women, including just 22% of women who voted Labour last year, approve of the government’s record to date

Most Britons say a drastic change in the steps taken to combat climate change is needed in order to avert its worst effects

Britons are most likely to think car washes and nail bars should have stricter immigration enforcement

Keir Starmer falls to lowest net favourability rating on record, while positivity towards Nigel Farage and Reform UK rises

Most people see prison as appropriate for violent crimes, but attitudes are more mixed in other areas

51% of Britons say that it’s more important for the best song to win than for it to be fun

Meghan popularity reaches lowest point to date

What is the one news story the British public have heard most about in the last few days?

What is the one news story the British public have heard most about in the last few days?

An analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 Australian federal election

43% of Britons expect the party will still be here in a decade, though 36% believe they’ll fade from politics

There is also heavy opposition to US nuclear weapons being stationed on the continent

While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT people

83% of current Labour voters would support a Labour-Lib Dem coalition after the next election

Plaid Cymru lead in race for next year’s Senedd election, with Labour on just 18%