Willingness to consider voting for Jeremy Corbyn and Zarah Sultana’s new party has fallen since July

What is the one news story the British public have heard most about in the last few days?

As the festive season approaches, new YouGov research finds that almost half of Britons (48%) say they will buy a calendar for at least one person this year, with younger adults being far more enthusiastic.

Most Labour and Green voters think they can

Now a new YouGov study examines how the public have reacted to the flag raisings that took place this summer, particularly comparing the views between white and ethnic minority adults.

Ahead of the budget, Keir Starmer and Rachel Reeves’ favourability ratings fall to their lowest levels so far

What is the one news story the British public have heard most about in the last few days?

Amidst poor ratings for the government on the economy, some proposed Budget measures appear popular

With Rachel Reeves set to deliver her second budget at the end of November, a new YouGov survey investigates public perceptions of government spending across a number of sectors, to gauge whether they know where their tax money is ending up.

The SNP are the party Scots are most likely to consider voting for, with the country near-split on independence

Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p

YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.

A YouGov study examines how attitudes to British and English identity differ among white and ethnic minority adults in England

While six in ten Britons support net zero, there is much more limited public appetite for the kinds of policies that would help achieve it

The public tend to say the BBC director-general and CEO of news were right to resign

What is the one news story the British public have heard most about in the last few days?

YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

YouGov survey examines public desire to bring back historic punishments

The majority of Europeans are worried about climate change (62-76%)

Danes are more open to being naked in public than other Europeans, while the lifestyle is falling out of fashion with younger Germans