Britons are split over whether 2025 was a good or average year for them, but think it was a bad year for the country

What is the one news story the British public have heard most about in the last week?

A new YouGov survey finds that 10% of Britons intend to go teetotal for the first month of 2026

A new YouGov survey finds that 3% of Britons intend to go vegan for the first month of 2026.

While 42% of Britons say they outright like to dance, just 7% say they’re prepared to get the dancing started

The large majority of Britons don’t have a special name for the day – but in some areas ‘Mad Friday’ and ‘Black Eye Friday’ are relatively common

Opinion towards the government has become more negative since January

Health-related pledges top the list

What is the one news story the British public have heard most about in the last few days?

There are significant differences in attitudes towards ‘illegal’ and ‘legal’ migrants

Kemi Badenoch’s favourability ratings improve, with more Britons seeing her positively than ever before

Britons really dislike ‘Chrissie’ and ‘Crimble’, while tending to dislike ‘Crimbo’ and ‘holiday season’

The economy and health are seen as the most important issues facing Scotland

One in five say their employers’ policies have reduced the number of days they can work from home in the last two years

What is the one news story the British public have heard most about in the last few days?

Discover how John Lewis, Marks & Spencer, and Baileys topped UK Ad Awareness in November 2025 with festive campaigns, seasonal launches, and retail promotions, according to YouGov BrandIndex data.

Latest YouGov Westminster voting intention figures

An international YouGov study shows national publics differ greatly in their assessments on the impact that AI has had so far

61% of Britons say they would be willing to buy refurbished devices, though they’d prefer a brand new one

Most do, with those who consider immigration a top issue about as likely to get the answer right as the wider public