ArticleThree key findings from the 2025 Digital News Report
YouGov/Reuters 2025 Digital News Report is out now.
14 days ago- Article
Eurovision 2025: What do Britons think is in a winning song?
51% of Britons say that it’s more important for the best song to win than for it to be fun
about 2 months ago - Article
After a shaky start to the year, consumer confidence bounced back in February 2025
Consumer confidence rebounded in February 2025.
3 months ago - Article
40% of Britons haven’t read a single book in the last 12 months
The median Briton has read just three books in the past year
4 months ago - Article
Kanye West and Bianca Censori: Britons see the relationship as unhealthy
Yeezy is very unpopular in the UK
4 months ago - Article
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
YouGov/Cebr's monthly consumer confidence index for January 2025.
4 months ago - Article
Who are Britain’s traitors and faithfuls?
The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want
5 months ago - Article
How many Britons can play a musical instrument?
Piano and guitar are the instruments Britons are most likely to say they can play
6 months ago - Article
What TV quiz shows do Britons reckon they could win?
The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes
7 months ago - Article
YouGov acquires Yabble
YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.
9 months ago - Article
Four in ten Britons say they are likely to watch Harry Potter TV show
Harry Potter is still popular with younger Britons, but its creator is not
10 months ago - Article
John Humphrys - Oasis: How Much is Too Much?
John Humphrys - Oasis: How Much is Too Much?
10 months ago - Article
What are the best Taylor Swift songs and albums, according to fans
1989 dominates among British Swifties, while the race is tighter among American fans
11 months ago - Article
Eurotrack: should Israel be allowed to compete in Eurovision?
Many viewers say so – but often this is because of geography rather than politics
about 1 year ago - Article
Eurotrack: who is watching Eurovision 2024 and why?
Britons are most likely to say they will be watching for ironic reasons
about 1 year ago - Article
There WAS enough room on Titanic debris for Jack, say Britons
By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived
over 1 year ago - Article
The cost of theatre tickets is main reason people don’t go
While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months
over 1 year ago - Article
John Humphrys - Barbie and Ken… Who’s the Boss?
John Humphrys' weekly column for YouGov
almost 2 years ago - Article
Where do hamburgers come from?
Germans are more certain they are American than Americans are
almost 2 years ago - Article
Barbie dolls divide generations, with young Britons seeing a more positive impact
Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact
almost 2 years ago
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One in five have started breaking lockdown rules more following Cummings saga
One in three of those following lockdown rules less strictly cite Dominic Cummings as part of the reason
2020-06-03 - Article
MPs say Whitehall civil service is working badly
MPs are most likely to agree that Whitehall is too risk averse, slow, and inflexible
2025-04-10 - Article
Dominic Cummings: What do Britons make of his accusations against the government?
The former special advisor has given explosive evidence to MPs over the governments handling of the pandemic
2021-05-27 - Article
How Dominic Cummings' lockdown travels changed public opinion
In many cases a sitting Prime Minister would not be too upset with a six-point lead in the polls. Indeed, it is higher than David Cameron was polling for most of the 2010 Parliament before he went on to win a shock majority in 2015.
2020-05-29 - Article
Keir Starmer now as unpopular as Nigel Farage
More than six in ten Britons now dislike the prime minister
2024-10-08 - Article
Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?
Most Britons say a drastic change in the steps taken to combat climate change is needed in order to avert its worst effects
2025-05-19 - Article
John Humphrys - Can Number Ten Control Everything?
To most people cabinet reshuffles are pretty boring events best left to the intense gaze of those involved and of anoraks obsessed with the political soap opera of who’s in, who’s out, who’s up, who’s down.
2020-02-14 - Article
Despite widespread awareness and interest in Johnson ‘scandal’ stories, voting intention is static
While the public are aware of the Prime Minister’s struggles, they aren’t as yet moved in terms of their voting intention
2021-04-30 - Article
John Humphrys - The Coming Election: When Should It Be?
One thing at least seems certain: Britain’s voters are heading back to the polls for the fourth time in four years. After two elections and a referendum, a third election is going to be called this autumn.
2019-09-06 - Article
Rishi Sunak’s favourability ratings take a hit following self-isolation scandal
The chancellor’s net favourability score has fallen 16pts
2021-07-21 - Article
Failure in Education:What Can Be Done?
John Humphrys asks: What can be done about the failure in education?
2013-10-17 - Article
Approval of government handling of coronavirus sinks to lowest level
Most Britons now say the government is doing a bad job of managing the crisis
2020-06-03 - Article
Britons are now almost as concerned about the economy as they are health
Conservative voters are now actually more likely to cite the economy than health as one of the major issues assailing the country
2020-05-30 - Article
Who would Brits choose to play them in the movie of their life?
YouGov Profiles reveals the actors most likely to star in the British public’s biopics
2018-05-19 - Article
John Humphrys: Ministers or Civil Servants : Which Do You Trust More?
Boris Johnson sacked the top civil servant at the Department for Education this week.
2020-08-28 - Article
Voting Intention: Con 45%, Lab 35% (29-30 May)
Latest YouGov Westminster voting intention figures
2020-06-01 - Article
The mixed reaction to Boris’s first year as Prime Minister
YouGov's Chris Curtis looks at the rollercoaster ride that has been Boris Johnson's first year in office
2020-07-25 - Article
Majority support new lockdown measures, but it’s not helping the government
Public tend to think latest measures will help reduce the spread of the virus, but feel easing of restrictions in July happened too quickly
2020-09-24 - Article
Government approval continues to fall, as Starmer increasingly seen as a Prime Minister in waiting
The government's response to the coronavirus crisis has damaged Boris Johnson and the Tories' reputation
2020-06-10 - Article
Democracy and British parliamentarianism
British parliamentarianism stands at the heart of our political system. However, within today’s Britain, there are deep divisions around perceptions of how that system is working.
2020-12-08