Miranda Kyte is the Senior PR Executive for YouGov UK, based in the London office.
Before joining YouGov in 2018, she worked on national and regional campaigns for a data science PR agency in Leeds.
Tinder and Love Island: it’s a match
Tinder and ITV have partnered to offer hopeful singletons the opportunity to appear on Love Island. YouGov Profiles shows how the two audiences intersect.26 Mar 2021
Quarter of Brits say news would be better if it was less London-centric
YouGov Daily polling reveals that 27% of Brits think the news would be better if it moved out of London.19 Mar 2021
Debenhams shuts down after failing to provide customers with good value for money
For the majority of Debenhams’ history the store was a retail success, so what went wrong? YouGov BrandIndex data shows that while Britons are affectionate towards longstanding British brands, they will struggle if they don’t provide value for money.03 Dec 2020
Six in ten healthcare workers oppose prescription charge
Prescription fees were controversial ever since they were first introduced in 1952. Currently, prescriptions in England are free for children under 16 and people over 60, those in full time education, pregnant women or women who have just given birth, low income individuals, and people with certain medical conditions.26 Apr 2020
Coupling up with Love Island can boost a brand
As the biggest show on TV this summer, Love Island has become a magnet for brand partnerships and sponsorships who are all keen to appeal to its younger audience demographic.26 Jul 2019
Most gamblers support new safeguards
New gambling safeguards such as limiting maximum stakes and the speed at which bets can be placed have been proposed to provide more protection for online gamblers.17 May 2019
The Big Issue and Monzo create ‘world’s first resellable magazine’
Charitable magazine The Big Issue has paired up with digital bank Monzo to create the “world’s first resellable magazine”.09 May 2019