James Stibbs has worked in almost every corner of the sports sector in a career that has spanned the tenures of 19 Chelsea managers.
He has written for everyone from Prince Phillip to Pelé on sport and he is chair of the PRCA’s Sports Group, as well as a member of its PR Council. He provides analysis for YouGov on a range of sports data-led subjects and issues.
You can find James on Twitter @DukeJim
Retail and FMCG/CPG: Trends and insights round-up for 2021
A round-up of the key trends and insights our data uncovered in the retail and FMCG/CPG world in 2021.10 Dec 2021
YouGov Framework: Mobile network switchers in Great Britain
In our latest framework, we dissect the group of customers who plan to switch their network provider in the next 12 months30 Nov 2021
Brits prefer Spanish holidays
With some parts of the world now breaking free of the pandemic-related shackles, many people’s thoughts are turning to a well-earned holiday.01 Jul 2020
Are online casino and bingo sites seeing an upside from the lockdown?
With the absence of much sport to bet on, in this blog we thought we’d look at how other types of gambling are faring. Let’s start by looking at the habits of the British public.12 Jun 2020
Brits care less about losing the war on performance-enhancing drugs than they used to
Brits think that the war on performance-enhancing drugs in sport is being lost, not won. But care less than they used to.19 Dec 2019
A third of Brits plan to watch the Rugby World Cup final, 13% with an alcoholic drink
Tomorrow is set to be one of the biggest days in British sport for some time, with the England men’s rugby team playing in the final of the Rugby World Cup for the first time for almost 30 years.01 Nov 2019
English cricket fans suffer fair-play crisis of confidence
Ahead of this week’s Cricket World Cup, English cricket fans have been revealed as among the least likely in the world to believe their national team upholds the highest standards of fair play.30 May 2019
Grand National continues to dominate but Gold Cup remains favourite of racing fans
When it comes to horse-racing, the UK public is spoiled for its choice of blue riband properties. But how are they perceived?15 Apr 2019