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Olympics
68%

Olympics

Event
The most popular and the most famous sport event
Olympic Holidays
12%

Olympic Holidays

Brand
The 59th most popular and the 53rd most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics
51%

Paris 2024 Summer Olympics

Event
The 9th most popular and the 12th most famous sport event
Great Britain Olympic football team
33%

Great Britain Olympic football team

Sports Team
The 6th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
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  • Half of London Tube and train travellers say they’ve seen TfL staff fail to challenge fare dodgersArticle

    Half of London Tube and train travellers say they’ve seen TfL staff fail to challenge fare dodgers

    Many Londoners say they see fare dodging on a frequent basis

    7 months ago
  • Which is the best London Underground line, according to LondonersArticle

    Which is the best London Underground line, according to Londoners

    The newcomer steals the crown

    7 months ago
  • Londoners back pedestrianising Oxford StreetArticle

    Londoners back pedestrianising Oxford Street

    But they are much more reluctant to see more pedestrian-only streets in their own local area

    9 months ago
  • Support for nationalising the railways disappears if it means ticket prices increasingArticle

    Support for nationalising the railways disappears if it means ticket prices increasing

    While two-thirds of Britons favour nationalising the railways in principle, this falls to just 6% if fares continue to rise

    9 months ago
  • European attitudes to overtourismArticle

    European attitudes to overtourism

    People in Spain are particularly likely to feel there are too many tourists in their local area, and take a negative view of the holiday lets sector

    10 months ago
  • John Humphrys: What’s the real price of your package holiday?Article

    John Humphrys: What’s the real price of your package holiday?

    John Humphrys' weekly column for YouGov

    11 months ago
  • One in eight Britons saw the Northern Lights last weekArticle

    One in eight Britons saw the Northern Lights last week

    For the vast majority, it was their first time doing so

    about 1 year ago
  • How have Londoners reacted to the new Overground names?Article

    How have Londoners reacted to the new Overground names?

    Liberty proves to be the most well-liked, and Mildmay the least

    over 1 year ago
  • Londoners split on ULEZ expansionArticle

    Londoners split on ULEZ expansion

    Those opposed to the expansion support vandalism of ULEZ cameras

    almost 2 years ago
  • John Humphrys – Has HS2 Come off the Rails? Article

    John Humphrys – Has HS2 Come off the Rails?

    John Humphrys' weekly column for YouGov

    almost 2 years ago
  • Britons have least favourable view of cycling of 12 countriesArticle

    Britons have least favourable view of cycling of 12 countries

    Britons are also the only country to have a net negative view of coach travel

    almost 2 years ago
  • Britons tend to oppose planned RMT rail strikes this winterArticle

    Britons tend to oppose planned RMT rail strikes this winter

    They do, however, support rail workers refusing overtime over the festive period

    over 2 years ago
  • John Humphrys - To drive or not to drive? That is the questionArticle

    John Humphrys - To drive or not to drive? That is the question

    It seems that, in one form or another, we shall need either a great deal of patience or a fat wallet – or both - if we persist in driving our cars in city centres.

    over 2 years ago
  • John Humphrys: Electric cars - is “range anxiety” scaring you off?Article

    John Humphrys: Electric cars - is “range anxiety” scaring you off?

    Are you persuaded by the environmental arguments for going electric but do you suffer from range anxiety – or even “charging” anxiety? And might that discourage you from making the switch? Or are you postponing a decision in the hope that prices of EVs might fall? Or have you yet to be persuaded that going electric is the right solution?

    over 2 years ago
  • A quarter of Londoners have now used the Elizabeth LineArticle

    A quarter of Londoners have now used the Elizabeth Line

    More than a third of those took a special trip to do so

    almost 3 years ago
  • Birmingham Airport chaos: How labour shortages are affecting the travel experience Article

    Birmingham Airport chaos: How labour shortages are affecting the travel experience 

    BrandIndex data dives into the queues at Birmingham Airport.

    about 3 years ago
  • Most Britons would not fly abroad if they caught Covid, but a third would travel home with itArticle

    Most Britons would not fly abroad if they caught Covid, but a third would travel home with it

    Four in 10 Britons are worried about catching coronavirus on an airplane

    about 3 years ago
  • What are the new Highway Code rules, and do Britons know what has changed?Article

    What are the new Highway Code rules, and do Britons know what has changed?

    Understanding of the new guidance in the Highway Code is extremely varied, and 14% of Britons have no idea that the code is changing at all

    over 3 years ago
  • Global: Which industries are best suited for sports sponsorship?Article

    Global: Which industries are best suited for sports sponsorship?

    A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

    over 3 years ago
  • Buzzing car brands among American and British gamersArticle

    Buzzing car brands among American and British gamers

    A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.

    over 3 years ago
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