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Olympics
68%

Olympics

Event
The most popular and the most famous sport event
Olympic Holidays
12%

Olympic Holidays

Brand
The 59th most popular and the 53rd most famous amusement, cruise & travel agent brand
Paris 2024 Summer Olympics
51%

Paris 2024 Summer Olympics

Event
The 9th most popular and the 12th most famous sport event
Great Britain Olympic football team
33%

Great Britain Olympic football team

Sports Team
The 6th most popular and the 7th most famous national football team
  • The most popular contemporary olympics and athletics personalities in the UKRatings

    The most popular contemporary olympics and athletics personalities in the UK

    Explore popularity data with YouGov Ratings.

  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • The Olympics in LondonSurvey Results

    The Olympics in London

    The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...

    2002-12-11
  • YouGov - Olympics InterestSurvey Results

    YouGov - Olympics Interest

    YouGov - Olympics Interest part 1

    2021-07-09
  • YouGov - New olympic sportsSurvey Results

    YouGov - New olympic sports

    YouGov - New olympic sports

    2021-07-23
  • YouGov - Olympics Interest (Part 2)Survey Results

    YouGov - Olympics Interest (Part 2)

    YouGov - Olympics Interest part 2

    2021-07-09
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • Olympic values (SMG Insight)Survey Results

    Olympic values (SMG Insight)

    Brits put money ahead of fair play in online Olympics survey

    2012-03-02
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • Gold for BBC Olympic coverageArticle

    Gold for BBC Olympic coverage

    Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily

    2012-08-10
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Technology, digital & media

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  • Three key findings from the 2025 Digital News ReportArticle

    Three key findings from the 2025 Digital News Report

    YouGov/Reuters 2025 Digital News Report is out now.

    17 days ago
  • What do Britons think AI chatbots are good at?Article

    What do Britons think AI chatbots are good at?

    Britons see chatbots like ChatGPT and DeepSeek as good at sums, style and general knowledge, but think they would be bad at tackling emotional issues

    2 months ago
  • What do Gen Z Britons think about social media?Article

    What do Gen Z Britons think about social media?

    Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it

    4 months ago
  • WhatsApp, YouTube, LinkedIn: what counts as social media?Article

    WhatsApp, YouTube, LinkedIn: what counts as social media?

    Facebook is seen as the archetype of a social media platform, but others are more divisive

    7 months ago
  • Do Britons think video games, TV shows, and stand-up comedy count as “art”?Article

    Do Britons think video games, TV shows, and stand-up comedy count as “art”?

    What does and doesn't count as art, according to the general public.

    8 months ago
  • What news topics do Britons think are covered too much and too little?Article

    What news topics do Britons think are covered too much and too little?

    Half of Britons think sport and US politics get too much coverage, with the public tending to see science and lighthearted stories as underreported on

    9 months ago
  • Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to declineArticle

    Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to decline

    Most UK users say the platform gives too much freedom to post harmful and offensive content

    11 months ago
  • How are Britons getting news during the 2024 general election?Article

    How are Britons getting news during the 2024 general election?

    TikTok has reached a third of young Britons with election content

    about 1 year ago
  • Should smartphones be banned for under-16s? Brits are dividedArticle

    Should smartphones be banned for under-16s? Brits are divided

    Parents of under-16s themselves, however, tend to be opposed

    about 1 year ago
  • AI in journalism: how would public trust in the news be affected?Article

    AI in journalism: how would public trust in the news be affected?

    Few Britons think the positives would outweigh the negatives – although there are some tasks they tend to think it would be ok to allow AI to do

    about 1 year ago
  • 12% have been on the toilet during work video meetingArticle

    12% have been on the toilet during work video meeting

    Young workers are the most likely to have turned their Zoom meeting into a Zoom pee-ting

    over 1 year ago
  • John Humphrys – AI: What is the biggest threat?Article

    John Humphrys – AI: What is the biggest threat?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • Britons lack confidence that AI can be developed and regulated responsiblyArticle

    Britons lack confidence that AI can be developed and regulated responsibly

    Public attitudes on artificial intelligence tend to be neutral to pessimistic

    over 1 year ago
  • Twitter users increasingly negative about Elon Musk and the companyArticle

    Twitter users increasingly negative about Elon Musk and the company

    Almost half now say there is too much freedom to post whatever you want on the platform

    almost 2 years ago
  • Concerns for an AI apocalypse rise in last yearArticle

    Concerns for an AI apocalypse rise in last year

    There has been a 10pt increase in the number who see artificial intelligence as a top threat to human survival

    about 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • Britons think artificial intelligence will cost jobs… but not their ownArticle

    Britons think artificial intelligence will cost jobs… but not their own

    Six in ten expect more jobs will be lost to robotics and AI than will be created

    about 2 years ago
  • One in eight Britons say they are trying to use their phones lessArticle

    One in eight Britons say they are trying to use their phones less

    Young people and women are most likely to think they spend too much time on their phones

    about 2 years ago
  • AI: Blessing or Curse?Article

    AI: Blessing or Curse?

    What is your attitude to AI? Do you love it or hate it? Do you eagerly anticipate the great benefits it might bestow on mankind or fear some malign power exploiting it to seize control? Or, even more chilling, do you tremble at the thought that AI itself will inevitably become that “malign power’?

    about 2 years ago
  • Would Britons be willing to share their social media profiles with employers?Article

    Would Britons be willing to share their social media profiles with employers?

    More than six in ten would support social media checks for jobs working with children

    over 2 years ago
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