Liz Truss is the only recent prime minister that Britons prefer Keir Starmer to

A new YouGov polling experiment tests whether attaching politicians’ names to a policy impacts its support among the wider public.

Kemi Badenoch now tied with Keir Starmer on who would be the better PM

Three quarters of Britons now see Keir Starmer unfavourably

While the public prefer Burnham to Starmer, it is not obvious that the Manchester mayor would give Labour a significant boost

Ahead of the budget, Keir Starmer and Rachel Reeves’ favourability ratings fall to their lowest levels so far

Keir Starmer falls to his lowest net favourability rating so far

Keir Starmer and Kemi Badenoch’s figures recover after falling to record lows last month

Keir Starmer’s advantage over Nigel Farage has roughly halved in the last three months

Keir Starmer’s favourability ratings continue to fall, but he remains the most positively viewed politician

It is Labour and Lib Dem voters who are most likely to see Starmer as anti-immigration, not the Reform UK voters the prime minister was trying to reach out to