A narrative that London is unsafe is now common currency across the wider UK

Feelings of Northern-ness extend south of the official border, while parts of East Anglia don’t feel Southern

YouGov examines support for measures announced in the government’s new animal welfare strategy

The majority in all countries also say that their national state pension is not generous enough

Britons are split over whether 2025 was a good or average year for them, but think it was a bad year for the country

A new YouGov survey finds that 10% of Britons intend to go teetotal for the first month of 2026

A new YouGov survey finds that 3% of Britons intend to go vegan for the first month of 2026.

While 42% of Britons say they outright like to dance, just 7% say they’re prepared to get the dancing started

The large majority of Britons don’t have a special name for the day – but in some areas ‘Mad Friday’ and ‘Black Eye Friday’ are relatively common

Health-related pledges top the list

Britons really dislike ‘Chrissie’ and ‘Crimble’, while tending to dislike ‘Crimbo’ and ‘holiday season’

One in five say their employers’ policies have reduced the number of days they can work from home in the last two years

Those who have already served on a jury are more likely than the wider public to say they would rather do than avoid jury service, and trust a jury rather than a judge with deciding their guilt

The YouGov Big Survey on Christmas looks at whether Britons use the name Father Christmas or Santa Claus

The YouGov Big Survey on Christmas looks at the financial aspects of Christmas and how much Britons spend over the holiday

The YouGov Big Survey on Christmas looks at Britons' favourite aspects of Christmas

The YouGov Big Survey on Christmas looks at what Britons have for Christmas dinner

The YouGov Big Survey on Christmas looks at which festive activities Britons do, who they spend Christmas Day with, and who does the Christmas chores

The YouGov Big Survey on Christmas looks at when Britons do their Christmas shopping and who they buy presents

The YouGov Big Survey on Christmas looks at when Britons put their decorations up