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Kourtney Kardashian
21%

Kourtney Kardashian

TV Personality
The 374th most popular and the 67th most famous contemporary TV personality
Khloe Kardashian
19%

Khloe Kardashian

TV Personality
The 395th most popular and the 9th most famous contemporary TV personality
Kim Kardashian
17%

Kim Kardashian

TV Personality
The 417th most popular and the 2nd most famous contemporary TV personality
Kim Kardashian: Hollywood
9%

Kim Kardashian: Hollywood

Video Game
The 159th most popular and the 76th most famous video game
Keeping Up With The Kardashians
18%

Keeping Up With The Kardashians

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The 480th most popular and the 46th most famous contemporary TV programme
  • Acceptance of Caitlyn Jenner's new identityArticle

    Acceptance of Caitlyn Jenner's new identity

    75% of British people are actively positive or have no issue with Caitlyn Jenner's groundbreaking Vanity Fair cover

    2015-06-06
  • Greater than the sum of their parts?Article

    Greater than the sum of their parts?

    YouGov Ratings explores what actors and musicians are more popular than the TV shows and bands they formed a part of

    2018-11-09
  • Kylie Jenner deal helps Boots keep up with the kustomers Article

    Kylie Jenner deal helps Boots keep up with the kustomers

    Boots was onto a winner with its Kylie Cosmetics campaign.

    2021-07-22
  • Social media content is often unreliable, say usersArticle

    Social media content is often unreliable, say users

    Is all as it seems on social media?

    2019-10-31
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Explore what the UK thinks

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  • Surveys
  • What is Britain’s favourite sitcom?Article

    What is Britain’s favourite sitcom?

    Younger generations are more likely to name an American sitcom as their top choice

    about 2 hours ago
  • Two thirds of students in England and Wales say university is poor value for moneyArticle

    Two thirds of students in England and Wales say university is poor value for money

    Eight in ten nevertheless say they are satisfied with their course

    about 5 hours ago
  • YouGov News Tracker: 14-15 September 2025Article

    YouGov News Tracker: 14-15 September 2025

    What is the one news story the British public have heard most about in the last few days?

    about 22 hours ago
  • How do Britons feel about the 2025 Trump state visit?Article

    How do Britons feel about the 2025 Trump state visit?

    Almost half say it was wrong to issue the invitation, and only a quarter think it will improve UK-US relations

    1 day ago
  • Political favourability ratings, September 2025Article

    Political favourability ratings, September 2025

    Keir Starmer falls to his lowest net favourability rating so far

    1 day ago
  • Reform and Plaid now neck and neck in Senedd voting intentionArticle

    Reform and Plaid now neck and neck in Senedd voting intention

    Nigel Farage’s party also takes the lead in Westminster voting intention in Wales for the first time

    1 day ago
  • How are UK students really using AI?Article

    How are UK students really using AI?

    Two thirds say they ever use AI, and one in seven have engaged in potentially cheating behaviour

    3 days ago
  • Where is it acceptable to bring dogs and children?Article

    Where is it acceptable to bring dogs and children?

    While dogs appear to be more popular with the public, Britons are more permissive on where children should be accommodated

    6 days ago
  • Which characteristics do Labour voters want in the party’s next deputy leader?Article

    Which characteristics do Labour voters want in the party’s next deputy leader?

    Being from a working class background outranks other factors

    7 days ago
  • How do Britons see Jeremy Corbyn and his new party, 10 years since his Labour leadership victory?Article

    How do Britons see Jeremy Corbyn and his new party, 10 years since his Labour leadership victory?

    17% of Britons say Corbyn was a good Labour leader, compared to 11% who say so of Starmer

    7 days ago
  • Do Britons think politicians are out for themselves?Article

    Do Britons think politicians are out for themselves?

    67% of Britons feel politicians primarily act out of self-interest, while just 4% see them as doing what is best for their country

    8 days ago
  • One in seven Britons turned to private healthcare in the last 12 monthsArticle

    One in seven Britons turned to private healthcare in the last 12 months

    The median private healthcare spend was £500

    9 days ago
  • How do Britons see Reform UK, ahead of their 2025 conference?Article

    How do Britons see Reform UK, ahead of their 2025 conference?

    While Britons tend to feel Reform UK are dominating the political agenda, just 24% believe they’d do a good job of running the country

    14 days ago
  • One in eight young people say they are choked by their partner during sexArticle

    One in eight young people say they are choked by their partner during sex

    Grasping a partner by the throat during sex, without choking them, is even more widespread among under-thirties

    15 days ago
  • EuroTrack: Britons take most negative view of train servicesArticle

    EuroTrack: Britons take most negative view of train services

    Britons, Danes, French and Spaniards all more likely to see domestic rail travel as expensive than domestic air travel

    16 days ago
  • Which ‘kidult’ hobbies and practices do Britons think are really for children?Article

    Which ‘kidult’ hobbies and practices do Britons think are really for children?

    Most Britons see cartoons and Disney as being for children, but tend to see Doctor Who and theme parks as being as much for adults as kids

    20 days ago
  • Eight in ten Britons say the UK is in a bad stateArticle

    Eight in ten Britons say the UK is in a bad state

    Four in ten say the same of their local area

    21 days ago
  • Most Britons don’t recognise Ed Davey, five years after he was elected Lib Dem leaderArticle

    Most Britons don’t recognise Ed Davey, five years after he was elected Lib Dem leader

    Just 60% of Lib Dem voters can identify Davey by name

    22 days ago
  • Who do Britons think are overpaid and underpaid?Article

    Who do Britons think are overpaid and underpaid?

    Belief that junior doctors are underpaid has fallen since their pay award last year

    27 days ago
  • Political favourability ratings, August 2025Article

    Political favourability ratings, August 2025

    Net favourability gap between Conservatives and Labour smallest in nearly four years

    about 1 month ago
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