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Kim Kardashian
18%

Kim Kardashian

TV Personality
The 390th most popular and the 8th most famous contemporary TV personality
Kourtney Kardashian
16%

Kourtney Kardashian

TV Personality
The 419th most popular and the 33rd most famous contemporary TV personality
Khloe Kardashian
17%

Khloe Kardashian

TV Personality
The 407th most popular and the 32nd most famous contemporary TV personality
Keeping Up With The Kardashians
12%

Keeping Up With The Kardashians

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The 645th most popular and the 61st most famous contemporary TV programme
Kim Kardashian: Hollywood
11%

Kim Kardashian: Hollywood

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The 149th most popular and the 62nd most famous video game
  • Acceptance of Caitlyn Jenner's new identityArticle

    Acceptance of Caitlyn Jenner's new identity

    75% of British people are actively positive or have no issue with Caitlyn Jenner's groundbreaking Vanity Fair cover

    2015-06-06
  • Greater than the sum of their parts?Article

    Greater than the sum of their parts?

    YouGov Ratings explores what actors and musicians are more popular than the TV shows and bands they formed a part of

    2018-11-09
  • Kylie Jenner deal helps Boots keep up with the kustomers Article

    Kylie Jenner deal helps Boots keep up with the kustomers

    Boots was onto a winner with its Kylie Cosmetics campaign.

    2021-07-22
  • Social media content is often unreliable, say usersArticle

    Social media content is often unreliable, say users

    Is all as it seems on social media?

    2019-10-31
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Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

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Discover Key Insights on the UK General Election 2024

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Explore what the UK thinks

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  • YouGov News Tracker: 5-6 May 2025Article

    YouGov News Tracker: 5-6 May 2025

    What is the one news story the British public have heard most about in the last few days?

    about 20 hours ago
  • YouGov News Tracker: 11-12 May 2025Article

    YouGov News Tracker: 11-12 May 2025

    What is the one news story the British public have heard most about in the last few days?

    about 20 hours ago
  • YouGov was the most accurate pollster of the 2025 Australian federal electionArticle

    YouGov was the most accurate pollster of the 2025 Australian federal election

    An analysis of how YouGov's vote and seat projections fared in showing the reality of the 2025 Australian federal election

    about 22 hours ago
  • Do Britons think Reform UK are here to say?Article

    Do Britons think Reform UK are here to say?

    43% of Britons expect the party will still be here in a decade, though 36% believe they’ll fade from politics

    about 23 hours ago
  • Western Europeans reluctant to develop nuclear arsenalsArticle

    Western Europeans reluctant to develop nuclear arsenals

    There is also heavy opposition to US nuclear weapons being stationed on the continent

    2 days ago
  • Do Britons think ‘DEI’ initiatives have gone too far in the UK?Article

    Do Britons think ‘DEI’ initiatives have gone too far in the UK?

    While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT people

    5 days ago
  • Where do Britons stand on possible coalitions?Article

    Where do Britons stand on possible coalitions?

    83% of current Labour voters would support a Labour-Lib Dem coalition after the next election

    6 days ago
  • First YouGov voting intention in Wales since 2024 general election shows collapse in Labour supportArticle

    First YouGov voting intention in Wales since 2024 general election shows collapse in Labour support

    Plaid Cymru lead in race for next year’s Senedd election, with Labour on just 18%

    7 days ago
  • Many Europeans and Americans think World War 3 is imminentArticle

    Many Europeans and Americans think World War 3 is imminent

    But few Europeans think they can effectively defend themselves from attack

    8 days ago
  • VE Day 80: European and American attitudes towards World War 2Article

    VE Day 80: European and American attitudes towards World War 2

    A new YouGov survey examines European and American attitudes towards World War 2, with an accompanying study looking at expectations for future conflicts.

    8 days ago
  • How YouGov's seat projection fared at the 2025 Canadian federal electionArticle

    How YouGov's seat projection fared at the 2025 Canadian federal election

    YouGov produced the first publicly available MRP in a Canadian election. Overall, we are pleased with how the model performed on three key measures.

    12 days ago
  • How do Britons – and its Catholics – see the Catholic Church?Article

    How do Britons – and its Catholics – see the Catholic Church?

    87% of British Catholics say Pope Francis did a good job, while being more likely to see the church as too conservative than too liberal

    12 days ago
  • Labor to win with an increased majority in YouGov's final MRP of the Australian electionArticle

    Labor to win with an increased majority in YouGov's final MRP of the Australian election

    Central projection: Labor 84 seats; Coalition 47 seats; Independent 14; Greens 3; KAP 1; Centre Alliance 1

    14 days ago
  • How do Conservative and Reform UK voters feel about a possible merger of the two parties?Article

    How do Conservative and Reform UK voters feel about a possible merger of the two parties?

    Less than half the voters of either party would support folding the Conservatives and Reform UK into one

    14 days ago
  • Where do Britons see politicians, parties and themselves on the left-right spectrum?Article

    Where do Britons see politicians, parties and themselves on the left-right spectrum?

    And how does that compare to the views of political scientists?

    15 days ago
  • YouGov News Tracker: 27-28 April 2025Article

    YouGov News Tracker: 27-28 April 2025

    What is the one news story the British public have heard most about in the last few days?

    16 days ago
  • Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?Article

    Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?

    The generations are most split on swearing and slow walking

    16 days ago
  • Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majorityArticle

    Final YouGov MRP for the 2025 Canadian federal election: Liberals likely to win a majority

    YouGov’s final update of the 2025 Canadian election MRP model suggests the Liberals the Liberals will win between 170 seats and 204 seats, with a central estimate of 185.

    19 days ago
  • Combined authority mayoral elections 2025: where does voting intention stand?Article

    Combined authority mayoral elections 2025: where does voting intention stand?

    Reform UK have clear leads in inaugural races for Lincolnshire and Hull mayors

    19 days ago
  • How do Britons feel about swearing?Article

    How do Britons feel about swearing?

    57% of Britons say they swear at least most days, and young Britons are now more likely to have a positive than negative view of swearing

    19 days ago
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