Consumer confidence rebounded in February 2025.

YouGov/Cebr's monthly consumer confidence index for January 2025.

The Hygiene Bank partnered with YouGov to explore hygiene poverty’s impact, using data to drive awareness, media coverage, & conversations with key stakeholders.

YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

When asked about these brands’ motivations, three in five members of the public say that they’re more driven by PR reasons than a sincere desire to pay their respects (58%)

Most Britons want brands to donate money and supplies to Ukraine, and issue statements of support.

A break down of the different ways consumers spend their time during the festive season.

Domestic appliances and media brands saw the most improvement in the United Kingdom.

Global Best Brand Rankings: UK & Ireland

Seven in ten (71%) runners and marathoners say they are likely to donate to charity in the next three months.

YouGov CharityIndex data shows that Farage's attempt to undermine the RNLI only helped the organisation.

Despite concerns about a potential third wave of COVID-19 threatening the government’s end of lockdown roadmap, consumer confidence is at its highest level in five years

Consumer confidence reaches 110.5, the highest level since September 2016

Data from YouGov Profiles reveals that UK adults who practise a faith with any amount of regularity (from major holiday observers to regular worshippers) do show a higher tendency to be charitable.

Multinational charity Friends of the Earth needed to test its latest fundraising proposition with its target audience of donors. Using YouGov Surveys' intuitive self-service platform, Friends of the Earth was able to quickly build its audience and survey in minutes.

The return of Red Nose Day in March marks Comic Relief’s 35th year and, in February, the brand launched its promotional campaign to build momentum ahead of the event. The marketing push, featuring the tagline “Funny is power,” was enough for Red Nose Day to register the biggest rise in its Ad Awareness score of any brand in the UK in February.

Consumers continue to feel more confident, according to the latest analysis from YouGov and the Centre for Economics and Business Research (Cebr)

YouGov BrandIndex walks us through St John Ambulance's recent performance.

Hopes that household finances, house prices and job security will be stronger in a year push up positive sentiment despite the national lockdown

Exploring pet owners with YouGov Profiles.