Article
What do Britons call their grandparents?
There is more variation for Britain’s grans than its grandads
about 7 hours agoArticle
Scotland March 2025 snapshot
Attitudes on Scotland’s leaders and the most important issues facing the country
1 day agoArticle
Is masculinity inherently a bad thing?
Young women are the most likely to say so – but the majority see it as neither good nor bad
2 days agoArticle
YouGov News Tracker: 24-25 March 2025
What is the one news story the British public have heard most about in the last few days?
3 days agoArticle
Where do Britons stand on the economy and public spending ahead of Rachel Reeves’ first spring statement?
73% of Britons think the government is managing the economy badly, with the public tending to think the government taxes and spends too much
3 days agoArticle
Ahead of the Spring Statement, few Britons back spending cuts or tax increases
This is despite the vast majority of Britons agreeing that the public finances are in a bad state
4 days agoArticle
Britons most likely to pick 7 as "random" number
People are not as collectively random as you might think
7 days agoArticle
Five years after the first lockdowns, how do Britons think the government handled the COVID-19 pandemic?
While the public say the Conservatives handled the pandemic badly, they tend to think the major policies were right
8 days agoArticle
Reform UK voters are divided in their trust of the COVID-19 vaccine
This is despite three quarters of Farage's voters having taken the vaccine, and two thirds saying they trust vaccines in general
8 days agoArticle
YouGov News Tracker: 17-18 March 2025
What is the one news story the British public have heard most about in the last few days?
9 days agoArticle
YouGov News Tracker: 9-10 March 2025
What is the one news story the British public have heard most about in the last few days?
9 days agoArticle
YouGov News Tracker: 6-7 March 2025
What is the one news story the British public have heard most about in the last few days?
9 days agoArticle
In what areas do Britons think there is capacity for spending cuts?
Britons are most likely to think savings can be made in the welfare budget, but this is expected to have negative impacts
9 days agoArticle
Five years on, how do Britons feel the COVID-19 pandemic affected them?
Younger Britons are more likely to say the pandemic had a negative impact on them
9 days agoArticle
After a shaky start to the year, consumer confidence bounced back in February 2025
Consumer confidence rebounded in February 2025.
9 days agoArticle
Political favourability ratings, March 2025
Keir Starmer’s figures remain slightly up from last month, Nigel Farage’s slightly down, and Elon Musk has become more unpopular still
10 days agoArticle
Ethical shopping: for how many consumers is it a top priority?
Few Britons say social or ethical considerations are a top factor in their choices
11 days agoArticle
Do Britons believe in alien life?
75% of Britons think that aliens exist somewhere in the universe, with 32% believing intelligent alien life has visited Earth at some point
14 days agoArticle
Bears, bison, and beavers: which animals would Britons see reintroduced to the UK?
YouGov revisits the idea of releasing animals that had once gone extinct in the UK back into the wilderness - finding that most are broadly supportive (but balk at the idea of bringing back bears and wolves).
15 days agoArticle
What do NHS workers say are the biggest problems with the health service?
86% of NHS staff see the service as being in a weak state, with just 38% expecting the current government to turn it around
16 days ago