What is the one news story the British public have heard most about in the last few days?

Keir Starmer and Kemi Badenoch’s figures recover after falling to record lows last month

YouGov/Reuters 2025 Digital News Report is out now.

While 64% of Britons currently trying to lose weight believe weight loss jabs are acceptable, just 35% would be willing to use them or have done so already

Britons are sceptical that spending pledges can be achieved without Labour breaking its fiscal rules or manifesto tax promises

Half of Britons remember Colin Firth’s Mr Darcy emerging wet-shirted from a lake, even though it never happened

Most Britons see verticality-based dating preferences as acceptable, but men and women split when it comes to weight

Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

While 66% of Scots have experienced difficulty using Scottish banknotes in the rest of the UK, just 25% would support their abolition

Terrorism and defence are the only issues on which even half of Labour voters believe the government is doing a good job

Just 10% of the public believe Badenoch looks like a prime minister in waiting, while 81% see the Tories as being in a weak state

Britons are split 28% to 28% on who would make the better prime minister

Few Western Europeans see Israel’s attacks in Gaza as proportionate or justified

Younger Britons are far more comfortable talking about money than their elders

Joined-up handwriting is less common among younger Britons

Nearly half of North Easterners have a very strong attachment to their region, though this is true of just 11% of East Midlanders

What is the one news story the British public have heard most about in the last few days?

Three quarters of Britons say no

More ethnic minority Britons prefer the term “ethnic minorities”, and also “BAME”

We put the four main party leaders head to head