31% of adults in England say they are at least fairly interested in women’s football, up from 17% before the tournament
Once again, the Lionesses are champions of Europe. Just over a week ago, the England women’s football team defeated Spain in a nail-biting penalty shootout to win the 2025 Euros, making them the first senior England football team to either retain a title or win one on foreign soil.
It’s hoped that this victory, which is already the top TV event of the year, will translate into more attention and investment for the women’s game more generally.
Three in ten English adults (31%) now say they are at least fairly interested in women’s football, up from the 17% who said they were before the tournament began, as well as up from 28% before the final itself. The proportion saying they are very interested has increased over the tournament from 4% to 8%.
This is alongside a smaller increase in interest in football more generally, from 35% to 40%.
The jump in interest seems to be concentrated among women, with 30% now saying they are at least fairly interested in women’s football, up 17 points from June. This is, though, still alongside an 11 point increase among men to 33%.
Whether the renewed interest sticks, however, is another question. Across the 2023 Women’s World Cup tournament, we tracked a similar uptick in interest in women’s football, with 34% of English people saying they were at least fairly interested after the final where Spain beat England, up from 21% at the start of the tournament.
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Photo: Getty
