We take a detailed look at voting intention across multiple factors, including a new socio-economic classification

Three quarters of Britons now see Keir Starmer unfavourably

Opinion towards the royal family is largely stable in aftermath of the former Prince Andrew being stripped of his royal titles

31% of Reform UK voters now back retaining first past the post, up 14 points since January last year

Kemi Badenoch now tied with Keir Starmer on who would be the better PM

Feelings of Northern-ness extend south of the official border, while parts of East Anglia don’t feel Southern

The Lib Dems and Labour with Ed Davey as prime minister is the least unpopular coalition combination polled

While 42% of Britons say they outright like to dance, just 7% say they’re prepared to get the dancing started

Opinion towards the government has become more negative since January

Kemi Badenoch’s favourability ratings improve, with more Britons seeing her positively than ever before