Russell joined YouGov in 2007 and has been instrumental in developing its technology and telecoms offering. His main areas of focus are consumer demand, market trends, usage and attitudes, customers satisfaction and loyalty, and new product development.
During his time at YouGov he has designed and executed several leading industry tracking studies, such as SMIX (Smartphone Mobile Internet eXperience), Tablet Tracker, Content on Demand, NPL (New Product Launch), and Wearables. Russell has spoken at various conferences on operator and broadband connectivity, security, mobile payment, and content on demand as well as OTT services and has also written in-depth articles on the smartphone and tablet markets for titles such as Mobile and TechRadar.
Before joining YouGov Russell worked at Outlook Research and Harris Interactive. He holds a degree from Staffordshire University and an MRS Advanced Certificate in Market and Social Research Practice.
iPhone 12 launch: Apple enjoys high Ad Awareness as it releases its first 5G phones
How did Apple's global iPhone rollout go down in the UK, US, China, Australia, and Germany?16 Dec 2020
Huawei’s 5G controversy hits its reputation – and commercial prospects
Huawei's recent troubles have had a deleterious effect on its reputation.16 Jul 2020
Can Apple’s new iPhones boost stagnant 5G adoption?
Can Apple change the 5G market?24 Jun 2020
Is the force strong with Disney+?
YouGov Plan and Track data reveals that – with a little help from “Star Wars” – the new platform’s scores are steadily increasing across a number of key metrics20 May 2020
New mobile phone players continue to lure customers away from network operators
Value for money and special offers are driving mobile phone customers away from conventional networks and towards no-frills alternatives.31 Mar 2020
Just one in ten Brits trust Huawei
Awareness of Huawei is increasing, but trust is declining - could the brand be a victim of geopolitical tensions?06 Jan 2020
Social media users hold celebrities and influencers to higher standards than friends and family
Are our friends and family completely honest on social media? New YouGov research reveals all.31 Oct 2019
Unreal life: just 21% of Brits believe internet personalities portray life honestly
Most Brits don't trust what they see on social media. But do they mind?31 Oct 2019
Social media content is often unreliable, say users
Is all as it seems on social media?31 Oct 2019
Only 27% of Brits intend to upgrade to a 5G mobile contract
5G is undergoing a staggered UK rollout. But what do Brits actually think of it?11 Oct 2019