
Matthew is YouGov's Head of Data Journalism, based in the UK.
Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.
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How popular are national leaders in Europe? December 2025
YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain
31 Dec 2025Article
What news stories did Britons hear most about in 2025?
The Budget tops our list, although most of the top ten are international, rather than UK, news events
31 Dec 2025Article
Where do Europeans stand on the war in Ukraine at the end of 2025?
The continent is divided in whether to keep supporting Ukraine or encouraging a negotiated peace, and suspect Donald Trump wants Russia to win
29 Dec 2025Article
Britons support trail hunting ban by 50% to 29%
YouGov examines support for measures announced in the government’s new animal welfare strategy
29 Dec 2025Article
Europeans and Americans say state pension systems are unaffordable – but don’t support reform options
The majority in all countries also say that their national state pension is not generous enough
29 Dec 2025Article
How good was 2025 for Britons? And how do they feel about 2026?
Britons are split over whether 2025 was a good or average year for them, but think it was a bad year for the country
23 Dec 2025Article
How many people intend to abstain from alcohol in January 2026?
A new YouGov survey finds that 10% of Britons intend to go teetotal for the first month of 2026
23 Dec 2025Article
How many people intend to go vegan for January 2026?
A new YouGov survey finds that 3% of Britons intend to go vegan for the first month of 2026.
23 Dec 2025Article
What do you call the last Friday before Christmas?
The large majority of Britons don’t have a special name for the day – but in some areas ‘Mad Friday’ and ‘Black Eye Friday’ are relatively common
18 Dec 2025Article
What New Year’s resolutions are Britons making for 2026?
Health-related pledges top the list
17 Dec 2025